How to start a sticker business | EVERYTHING you need + step-by-step process
From manufacturing, to DIYing, to selling online, in-person, wholesale, shipping, and more. Everything you need to know to start a sticker (and other art merch) business! This vid is packed with pros/cons, tips and resources I’ve accumulated from 3 years of running my small biz. Get ready to take notes!
💖My shop: www.zaccura.com/shop
M E N T I O N E D
✂️DIY stickers tutorial: kzhead.info/sun/o9R_f6acmHOdrKs/bejne.html
✉USPS rates (Notice 123): pe.usps.com/text/dmm300/notice123.htm#_c037
🫏Sticker manufacture I used for my first batch (Sticker Mule): www.stickermule.com/unlock?ref_id=4910622701&
(^^Referral link. You and I both get a $10 store credit when you make a purchase of $10 or more using this link)
T O O L S & M A T E R I A L S*
🖨️Printer list
(This is from research. I have not tried any of these printers other than the first):
My printer (Epson xp-440): amzn.to/43Xz7Rf
Epson EcoTank Photo ET-8500: amzn.to/47lVUsW
Epson EcoTank ET-2850(cheaper modal): amzn.to/43VeULW
Canon Pixma G620 Megatank: amzn.to/47pp6z7
Scanner (for those without a printer): amzn.to/45jLhoJ
✨Desktop cutting machines:
Silhouette Cameo 4: amzn.to/45eGLHS
Cricut Explore Air 2: amzn.to/44XNINL
🧾Sticker Paper:
Online Labels weatherproof matte (my go-to): amzn.to/3DOVTjS
Online Labels standard white: amzn.to/3DPvxya
Homsto matte sticker paper: amzn.to/3OQLkmI
Homsto gloss sticker paper: amzn.to/3Oq9L96
Oracal 651 adhesive lamination: amzn.to/45eVinH
📦Packaging:
5” x 7” Kraft envelopes: amzn.to/3Yrjkck
Clear sleeves: I often switch brands to find the best deal, just search your size.
I’ve also started using Glassine bags, I might switch permanently at some point: amzn.to/3Ot3Y2p
Card stock for business cards and backer cards: amzn.to/42bHWb0
Decorative tissue: Bought at dollar store
🛠Other tools shown:
Firbon A4 Paper Cutter: amzn.to/3s5OutJ
Kadomaru Pro Corner cutter: amzn.to/3QwnD3Z
💻Art/Design software
Clip Studio Paint EX: amzn.to/3ILsmv3
Note: I got mine via Clip studio's website, but apparently they also have hard-copies on Amazon, which is the link above.
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M Y S O C I A L S
Shop/Website: www.zaccura.com
Instagram: instagram.com/zaccura_art/
Twitter: twitter.com/zaccura_art
Deviantart: zaccura.deviantart.com/
Newgrounds: zaccura.newgrounds.com/
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Chapters
00:00 - In this video
00:54 - Step 1: The artwork (formatting)
02:48 - Step 2: Manufacturing
03:10 - Method 1: DIY
07:42 - Method 2: Outsourcing
10:33 - Inventory formula (how much product to stock)
14:34 - Step 3: Selling
15:35 - Ecommerce
18:09 - In-person Events
21:00 - Wholesale
23:53 - Important tip for beginners
25:16 - Step 4: Fulfillment (Shipping)
27:33 - Before you go
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*Some links are Amazon affiliate codes, if you purchase using the links provided I may receive a small commission, which helps support this channel, at no extra cost to you.
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Title: How to start a sticker business | EVERYTHING you need + step-by-step process
Text on thumbnail: Art Biz: SELLING STICKERS (and other merch)
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tags
zaccura, artist, art business, biz, how to start a sticker business, sell your art, art merchandise, small business, small biz tips, step by step, diy stickers, how to make stickers, how to sell stickers, sticker tutorial, how to make stickers to sell
If you have any questions, feel free to ask! My shop: www.zaccura.com/shop Thinking about starting your business? Here's another vid with 3 crucial lessons for growth & fun: kzhead.info/sun/ZLGfetqmqYKGep8/bejne.html
love your video, very honest, I loved to start creating stickers but I'm not good in drawing..like creating my own ideas for my stocker..lol.
what art supplies do you use? I have been having a hard time finding some that work for me. Thank you!
@@MidnightWinter_VKS I've collected and use tons of supplies. But if you check the description box of any of my art videos, there is always a supply list of what I used in that vid! Hope that helps a bit. :)
@@Zaccura oh ok, thank you!
How much money you spend for making website
I've watched so many "how to start a sticker business" videos, this was the first one I found genuinely helpful. It tells me everything I want to know in a way that isn't overwhelming and I feel really positive about starting my business in the future. Thanks so much I really enjoyed it
Ah that was exactly my goal with this vid! So happy you enjoyed it and found it helpful. Best of luck with your future biz!💕😊
Hey! Drop you insta @ if you have one I’ll be happy to support.
yes, me too!
Im almost 40. Always drawn as a hobby. Now that i have a daughter, im looking to make side $. Even if i dont sell 1 single sticker, i want to be an example and overcome my fear of failure. Thank you for helping my little family and me!
Ahh sending you so much luck and wishes for success for you and your family💕🙏
When you said we should be proud of even one sale I smiled. I drew some coloring pages and put them on Etsy. Over the course of a few months I think I sold 2. I have been down b/c I put a lot of work into them but it's so saturated with *cough* AI art *cough* and it's hard competition. Anyway just knowing at least 2 people found joy in my art makes me happy and I should be proud of myself. I just tend to get down easily. I enjoy drawing and painting and I just need to keep at it. :)
It's tough out there for sure!! And definitely easy to get down at times. Just gotta keep going and never forget to have fun with it.💕😊
You should be so proud!!!
Omg this is so me too, reading this made my day knowing others are feeling the same way 🥰 I hope you keep continue and not be so hard on yourself 😍 bless up 🙏
Save yourself the headache and get an eco tank printer. The best investment I’ve ever made. The ink lasts forever and each of the four bottles you need to refill only cost about $18 each and again, last forever. And I also recommend finding a good vinyl sticker paper. I’ve tried so many different kinds of sticker paper, including online labels which are terrible.
Thanks so much for sharing your experience and recommendation! Do you have a rec on the vinyl sticker paper?
Can you even print at home with an injket printer ona vinyl sticker paper?
@@danas986yes
@@danas986 yeah, i have an inkjet printer, it doesnt work with glossy stuff like vinyl but it can do it with specific sticker paper for inkjet.
I'm so glad you made this. I'm gonna be opening my easy shop soon selling stickers and prints. I'm glad you talked about not spreading yourself to thin because I was gonna do that at first. I was gonna sell stickers, Keychain, prints, buttons. But then I was like that's alot of out sourcing. So I'm gonna start with just prints and stickers And with low quantity for all.
Sounds like a plan! (I also started with just 2 stickers and a few small prints😄) I wish you all the best with your shop. So glad you found the vid helpful!!💕😊
As a person who’s thinking of starting a small bizz this was by far the best video I’ve come across.
So glad it was helpful! :D
“Because I like the pain” OMG that one got me and made me LOL for real… That was just so genuine and the delivery was perfect LOL
This is exactly the kind of video Ive been looking for. As an artist, making a sticker business seemed simple on paper, but I assumed there was a lot more to it than just "buy mass quantities of stickers of the art your drew and sell them all off." Im glad not only that this video confirmed my assumptions were correct, but also gave me the clarification and info I needed. Thanks for making this!
So glad it was helpful and clarifying!! Wishing you best of luck with your art and biz!
Love! Appreciate the info and the pretty video and all the resources! ❤
Thanks for the video! Lots of great info for all the finer details like how you mail stuff out! I found this video more helpful than many of the others out there thanks to stuff like that!
Thank you so much for this! You sound so gentle and this info was really helpful! Keep doing what you love 💕💕
Great tips! Thank you for making this video and including links to supplies! I run a small Etsy and have been looking at adding stickers to my store to expand my merch so this was very useful!
Genuinely helpful! Thank you so much for making this.
this is beautifully thorough!!
Thank you for this video! It was easy to follow along and think about some things for the future that I hadn't thought about such as having a booth :)
Thank you for your video. Amazing!
What a video is the most complete thing I ever seen 😢😢❤ thank you
ahh facts! great video, very helpful.
This was very helpful thank you!
this is a really well done video! I'd like to add a point tho, the taxes part! before opening a business you should check the tax laws of your country, like for example in my country you can't do all this legally without first registering your business and paying some very high taxes upfront😢
Ah that is a very very good point I had not thought to mention, thanks for bringing it up!!💕
This is an incredible video, so helpful, so detailed, but not too overwhelming. Seriously, I learned so much and feel more motivated and grounded about starting my business
Thank you!!! 🥰
Most helpful video EVER !!!!
Thanks for this!
Great video! Very informative!
Thank you for this video! Appreciate tips - especially on the fulfillment side. Your video left me feeling encouraged ❤
Thank you, this will help a lot 😊❤
Thank you much for this video ❤ it’s so informative and not overwhelming.👍 ❤
Thank you for this - well informed AND good links to products recommended.
Thank you for making this video! Learned so much!!!
The amount of detail you put into this video is incredible! Thank you ❤
i love your video! thank you for explaining❤
Thanks for sharing so many resources! So helpful
I'm so thankful for this video!! It's answering many questions I've had while working towards starting my sticker business. Thank you so much !!
Genuinely enjoyed the way you presented all the info and broke down each section!
Thank you, the video was very informative.
Your video is like.. You are my friend and giving real advice 🥺
Can I just say that your voice was incredibly calming for me. I've been doing so much research and overthinking that I've become stressed and wandered into analysis paralysis territory. It was lovely just taking a break, absorbing info and being all chill about it ❤
THIS IS SO HELPFUL AND WORTH TO WATCH UNTIL THE END
Yes, this is what I'm looking for ❤. Thank you so much 😊.
I'm pretty sure this has been the most motivational video I've come across, I appreciate how honest and respectful you are about the process and people's expectations, thank you.
THANK YOUUUU
THANK YOU SO MUCH. Really helpful.
Thank you for sharing your experience. It is very helpful! 💜💜💜
Thank you. So helpful.
Thank you so much!
Thank you for a lovely video I've been waiting this so much❤❤
So glad you enjoyed it!! 💕💕
So helpful, thank you! ❤
Thanks for the great video. And for the voluble info. I love your art. It’s beautiful 😊
Thanks for sharing.. I appreciate this complete, well presented info. from an artist's perspective.
💚This was wonderful, thank you!💚
This was a great informative vid! I’ve always wanted to start making more stickers and this motivated me to go for it! Thanks!
Hooray! Best of luck! Thanks for watching!! 💕😄
Thank you for this ❤
Excellent video, thanks for sharing your wisdom. Great vibes too . Love the sense of humor
This is much more informative than what I thought it would be, thank you so much 🥰
That was the goal haha! So glad you enjoyed it!💕😊
This was very informative, thank you!
Thank you ❤
Great video! Thank you so much for sharing 🥰
Thank you so much for watching!💕😄
Great video! You had so much insightful information for a new business owner. Your cutting skills *chefs kiss* so relaxing watching you cut out your stickers.
Thank you so much. I cant wait to start my journey :)
Thanks for the great advice. I keep wanting to make stickers but never know how to get started!
Thank you so much for this video ❤❤
So happy you enjoyed it! Thanks for watching & commenting!
Great video! Thanks for sharing! ❤
This was super helpful and very encourgaging; you were transparent about everything....something that is hard to find....I appreciate that very much 😊
💕😊🙏
Thank you!!
Thank you :) Is very informative
Thank for this. It was a great break down and directions with great ideas.
This was very encouraging and helpful for who is thinking to starting out! Thank you for your insight. I actualy was needing this enlightenment as an artist,... making the first step is a bit hard but i'll try... And one more thing, I loved your choices for the soundtrack! 😊
Taking that first step is hard! But you got this!💕💪 I wish you best of luck on your endeavors. And thank you, so glad you enjoyed the video and music choices (I actually spend quite a lot of time picking out music for my vids, so I'm glad you like it haha😆)!
Thank you a lot for this video! I had a small Etsy shop where people could commission writing from me. I made 4 sales and was over the moon with it haha! I do want to focus on art now however, so I think I will start with printable/downloadable content but I would love to move forward with stickers/memos/prints. Definitely keeping this video in my likes for when I get to that point :)
Thank you, this helped alot. You actually gave the information necessary for beginners. The best video I have found.
So glad to hear!😊
Thank you for taking the time to make this video. I've been looking into restarting my sticker business but feel nervous. After coming across your video I felt more at east in knowing that you just have to try. Thank you thank you thank you!
So glad it was helpful! You got this!💕💪
This is awesome. Thank you for all this information and providing inspiration to 🌟 just do it 🌟
Yesss!!🙌💕 So glad you enjoyed it!
I'm saving this video as reference. It was incredibly well-made.
So glad you enjoyed it, thanks for watching! :)
I love how thoroughly and clearly you explained everything, and I love your art, too! Subscribed ❤
Thanks for the support! :D
Great video and love the stickers! Just purchased some from you as a thank you too!
I appreciate your support!! Will get those stickers out to you asap.💕
@@ZaccuraThanks! Very exciting!
Thank you! You are so sweet! Love the video!
Thank you for the great info!
Awesome video. Thanks a lot for sharing.👏❤️
Thanks for watching!
Thanks for this video. It has inspired me
So helpful cheers 😊
This is awesome. Please make more such content
Ty. This was extremely helpful!
I like how u can apply this vid for pretty much any business, God bless❤
Thanks so much! It was so helpful! Ps- ur art is beautiful!
Thank you for sharing all this information it's very helpful for someone like me that's just starting out
So glad it's helpful!! Good luck to you.
I have been watching many videos but this has been the very best so far! THANK YOU SO MUCH! It is so informative and very well explained! Cheers!
So glad it was helpful!! 💕
This was very helpful and insightful, thank you for making this video! :3 💕 💕
Glad it was helpful!💕
Very helpful video! Thank you!
I am so glad I came across this video, though from the Uk I have learned a lot.
I don't think i've ever considered starting a sticker business - But this video was really insightful, well-written and well-edited. Thanks!
This is just lovely and so informative, thank you! You didn’t just talk through, you actually showed examples and run throughs, just, thanks again!
Glad it was helpful! :D
Thank you so much for making this video! It answered all of my questions about starting up my business and I love how clear each step was! I am looking forward to more videos like this :)
So glad you enjoyed it and found it helpful! Hoping to make more like this.💕😊
thank you so much for making this video!! It helps a lot, you successfully grew my confidence, and all the information is packed nicely in a video. Really appreciate your story and suggestions.
Yay! So glad you're feeling more confident! Best of luck to you!💕
Great tips. Thanks 🙏🏾
It was very helpful to hear that you cut out the stickers yourself. That’s a big money saver right there.
Thank you!!!🎉
This is one of the best things I've seen! I always wanted to make stickers and prints! So this is honestly useful! Thank you so so much!
So happy it was helpful!! Best of luck with your creations!!💕
@@Zaccura thank you! And best of luck to your future endeavors, whatever it may be!
Finally!! I found THE video thank you
Thank you for your kind generosity for your knowledge!!! 🫶💖