Everyone needs better app retention. Especially in health and wellness categories.
One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today.
How?
Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of Growth Masterminds.
We chat about Welltory's success in overcoming the notoriously poor retention rates in the fitness and wellness app industry by implementing innovative strategies. We also talk about making the app experience magical, hyper-personalizing content, offering new experiences with each app interaction, and ensuring users never feel bad for not meeting their goals.
With a focus on making mundane data engaging and displaying it in real-time in a way that makes sense to users, Welltory has achieved a remarkable 56% usage retention rate over three years. The conversation highlights the importance of user engagement, the psychological aspects of app design, and the power of keeping users interested without relying on notifications or making them feel inadequate.
00:00 Introduction to Jedi Mind Tricks for App Retention
00:53 Unlocking Jedi Mind Tricks: Insights from a Content Creator
02:37 The Wellness App Dilemma: Retention Challenges and Solutions
07:31 Welltory's 5 Core Strategies for User Retention
08:48 Exploring Welltory's Innovative Features and User Engagement
22:47 The Impact of Welltory's Strategies on User Retention
28:48 Final Thoughts and Conclusion