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Branding Like A Boss (10 Best Brand Strategy Examples)

Brand Master Academy
2024 ж. 25 Мам.
171 902 Рет қаралды
Жүктеу

Discover how the best brand strategies with our top 10 brand strategy examples from Nike, Apple, Tesla, Harley Davidson, AirBnB and more.
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In this video, we break down 10 of the brand strategies and brand strategy elements from the best brands in the world.
0:00 Brand Strategy Like A Boss Brand (10 Best Brand Strategy Examples)
1:10 What Is Brand Strategy?
2:03 10 Key Elements Of Brand Strategy
3:02 #1: TOMS - Brand Purpose
5:08 #2: Tesla - Brand Vision
6:44 #3: Patagonia - Brand Mission
8:32 #4: IKEA - Brand Values
10:49 #5: Apple - Brand Positioning
13:02 #6: Harley Davidson - Brand Personality
14:50 #7: Old Spice - Brand Voice
16:13 #8: Airbnb - Brand Story
18:07 #9: Hermes - Brand Heritage
19:28 #10: Nike - Tagline
We’ll cover the 10 key brand strategy elements used by the top brand strategists. By the end of this video, you’ll understand how and why they work and take inspiration from these top examples for your own brand strategy.
#brandstrategyexamples #brandstrategy #brandmission #brandpurpose #brandvision #brandmission #brandvalues #brandpositioning #brandpersonality #brandtoneofvoice #brandtagline #brandstory #brandslogan #brandbuilding
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Пікірлер

  • Brand Purpose will be the buried treasure that you're searching for. Brand Vision will be your treasure map/ Compass or The North Star that gives the directions. So, Brand Mission will be your superhero journey. Interesting, I think... He Hee...✨✨✨

    @wimukthidilhara7097@wimukthidilhara70972 жыл бұрын

    • 😊👍

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

    • ààaaaaaàaàààaaaaàà

      @globalfashionmanagement1079@globalfashionmanagement10795 ай бұрын

  • Your udemy course took me to a completely different level branding wise. I will update some info with your youtube channel. Your much appreciated.

    @whylie2029@whylie20292 жыл бұрын

    • Awesome, thank you!

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

    • Hi @whylie2029, Could you please let me know The Udemy Course you are referring above. Thank you.

      @DevPalliSri@DevPalliSri3 ай бұрын

  • The lighting shift did wonders. 🔥🔥🔥

    @anonaccount0@anonaccount02 жыл бұрын

    • 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • One of the most precise brand videos I've ever seen. Over 10 years in the industry and this is still a great refresher.

    @nevertoolatewithnat@nevertoolatewithnat Жыл бұрын

    • So wonderful to hear this, thanks a ton! 👍

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • I'm so relieved to have found your channel! You're an excellent teacher. 💕

    @dummybear6772@dummybear6772 Жыл бұрын

    • Thank you so much!

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Branding Masterclass in 22 minutes 🤘🏼

    @riadmouawad5174@riadmouawad51742 жыл бұрын

    • 🔥🔥🔥

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • An incredible amount of value in 22 minutes. Thank you.

    @hasan3502@hasan35022 жыл бұрын

    • Glad you enjoyed it!

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • A big thank you to you Sir and a lot of people like you on youtube. I am a science student and have no background in art and no academic degrees in graphic design. Mentors like you boost my confidence and help me pursue my career in graphic designing. Now i can take my passion to next level by your free videos. Love from Pakistan 🇵🇰

    @aroosaashfaq4246@aroosaashfaq42469 ай бұрын

    • It's part of commerce btwn "the strategy side". And you do need marketing degree to work in anything brand related.

      @nycto16@nycto167 ай бұрын

  • The way you package your message is just pure art. I teach marketing and your youtube-channel is gold for inspiration. Thank you.

    @henrikdrukierlundgrenhedda7385@henrikdrukierlundgrenhedda73852 жыл бұрын

    • 👍👍🙏🙏

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Thank you

    @africawago2222@africawago22225 ай бұрын

  • well done sir

    @mmangalisonkanyezi1270@mmangalisonkanyezi12709 ай бұрын

  • So the best quality content on KZhead I ever can find. Millions thanks for this rich content.

    @maanratnajitjadhav.6094@maanratnajitjadhav.6094 Жыл бұрын

    • Most welcome Maanratnajit 👍 Delighted you got value!

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • I'm so glad I found you. Much needed information!🌹

    @rosekellerandco@rosekellerandco Жыл бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • so good

    @palakagrawal8060@palakagrawal80609 ай бұрын

  • Didn’t expect to stumble across a video as useful as this. Well done 👍

    @alansweitzer1453@alansweitzer14535 ай бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy5 ай бұрын

  • This helped SO much. Best video ive watched. Thank you!

    @Airianaloniece_@Airianaloniece_ Жыл бұрын

    • Glad it helped!

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Thorough. Thanks

    @mauricioweber8879@mauricioweber8879 Жыл бұрын

    • Most welcome 👍

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • This is gold! You don’t just share what it does, but it represents and how to use it.

    @HaleemaMcCree@HaleemaMcCreeАй бұрын

    • Much appreciated 🙏

      @BrandMasterAcademy@BrandMasterAcademyАй бұрын

  • Thank you so much, this was a beautiful message and imperative for creators

    @semujjuderickscofield3029@semujjuderickscofield302911 ай бұрын

    • You are so welcome

      @BrandMasterAcademy@BrandMasterAcademy11 ай бұрын

  • This is gold!

    @edujyoung@edujyoung2 жыл бұрын

    • 👍 👍 👍

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Great sharing. Thanks

    @user-df1mt9fe2d@user-df1mt9fe2d3 ай бұрын

    • Thank you! Cheers!

      @BrandMasterAcademy@BrandMasterAcademy3 ай бұрын

  • Bro, you're awesome. Starting off the year with spending time refreshing and updating my thinking around brand and brand services we are able to offer at my company. Your style and how you explain to rationalize the importance of these elements is very well done. This can often be a confusing process to explain the difference between the unique elements and their need when developing a brand or brand strategy for a client, but this video does a great job of breaking down the ingredients and demonstrating their importance with examples by some of the best. Hope all is well, and thank you for this great content.

    @yourcreativeleader@yourcreativeleader2 жыл бұрын

    • Thank you my man 🙏🙏🙏 Much appreciated and great to hear you're getting such value 👍

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Thank you!

    @dontwaittobegreat5808@dontwaittobegreat58082 ай бұрын

    • You're welcome!

      @BrandMasterAcademy@BrandMasterAcademy2 ай бұрын

  • Beautifully explained most of the important elements of a Brand Strategy. Thank you so much for it I love it!

    @user-fx9gh3hq8j@user-fx9gh3hq8j9 ай бұрын

    • Glad you enjoyed it! ❤❤❤

      @BrandMasterAcademy@BrandMasterAcademy9 ай бұрын

  • Informative. Thanks for sharing.

    @liamporter1137@liamporter11379 ай бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy9 ай бұрын

  • Thanks for this Stephen. Your advice was very insightful!

    @ZOEAnimationStudio@ZOEAnimationStudio5 ай бұрын

    • My pleasure!

      @BrandMasterAcademy@BrandMasterAcademy5 ай бұрын

  • Super valuable content!! Thanks!

    @rafaelm3658@rafaelm365828 күн бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy26 күн бұрын

  • So helpful! Thank you!

    @thefitmoves@thefitmoves2 ай бұрын

    • You're so welcome!

      @BrandMasterAcademy@BrandMasterAcademy2 ай бұрын

  • Amazing content Sir. It was really very helpful to all who started their generally recently. Glad to be part of your community

    @aditiagrawal7263@aditiagrawal7263 Жыл бұрын

    • All the best 👍👍

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • You should have over a million subs

    @Relevnt@Relevnt2 жыл бұрын

    • thank you... share, like and subscribe :)

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Hats off Man👏 Seen multiple videos on branding but you made it crystal clear!! I am your Fan now, Lots of love from India 🇮🇳

    @risewithanshul@risewithanshul11 ай бұрын

    • Branding can be tricky, but I'm glad you found it crystal clear!

      @BrandMasterAcademy@BrandMasterAcademy11 ай бұрын

  • Thank you for this knowledge totally helpful

    @khizarjamil8552@khizarjamil85523 ай бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy3 ай бұрын

  • Liked and subscribed! Top quality content.

    @ArtandAlgorithms@ArtandAlgorithms Жыл бұрын

    • Great to hear thank you 🙏

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Awesome videos great info man thanks !!

    @user-xm3gt8fi8u@user-xm3gt8fi8u8 ай бұрын

    • Glad you like them!

      @BrandMasterAcademy@BrandMasterAcademy8 ай бұрын

  • This content is gold, you deserve big pay for this

    @lampitok8044@lampitok804411 ай бұрын

    • Thank you!

      @BrandMasterAcademy@BrandMasterAcademy11 ай бұрын

  • Amazing! Feels like I'm in a worth taking lecture ❤️

    @nycto16@nycto167 ай бұрын

    • Glad you think so!

      @BrandMasterAcademy@BrandMasterAcademy7 ай бұрын

  • Thank you for the valuable content 🤝

    @musthucmd@musthucmd4 ай бұрын

    • So nice of you

      @BrandMasterAcademy@BrandMasterAcademy4 ай бұрын

  • Gold!

    @nuborn.studio@nuborn.studio6 ай бұрын

  • Thanks.very fruitful 👍👍👍

    @kelasphotoshop2023@kelasphotoshop2023Ай бұрын

    • Thank you too

      @BrandMasterAcademy@BrandMasterAcademyАй бұрын

  • Thank you very much for epic information..

    @energyofgoodness3480@energyofgoodness3480 Жыл бұрын

    • Most welcome 👍👍👍👍

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • I really like the way you explain things, concise and clear! Very inspiring video, thanks a bunch for sharing 😊🎉❤

    @silviapassosjewelry@silviapassosjewelry5 ай бұрын

    • You are so welcome!

      @BrandMasterAcademy@BrandMasterAcademy5 ай бұрын

  • Great video, thanks

    @KemiiLou@KemiiLou7 ай бұрын

    • My pleasure!

      @BrandMasterAcademy@BrandMasterAcademy6 ай бұрын

  • Great work 💥💥💥

    @keeprightx@keeprightx2 жыл бұрын

    • Thank you

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Hi, may I pls know the source of the Apple positioning statement you quoted here? Thanks!

    @ap6160@ap61602 жыл бұрын

  • Very useful. Thank you a bunch.

    @jzk2020@jzk20208 ай бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy8 ай бұрын

    • @@BrandMasterAcademy :) Respect.

      @jzk2020@jzk20208 ай бұрын

  • Amazing video with accurate insights for brand positioning. Really helped me to understanding branding a lot. thanks.

    @toshikamishra4119@toshikamishra41194 ай бұрын

    • Glad it was helpful!

      @BrandMasterAcademy@BrandMasterAcademy4 ай бұрын

  • That's great 🔥✨

    @niloydhar4306@niloydhar43062 жыл бұрын

    • Thanks 🔥

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Thanks 🙏 v much dude

    @cannonball9478@cannonball9478 Жыл бұрын

    • No problem 👍

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Great Video ❤

    @monsourreina@monsourreina Жыл бұрын

    • Glad you enjoyed

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Thankyou 🙏

    @gauravchaudhary9810@gauravchaudhary9810 Жыл бұрын

    • You’re welcome 😊

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Congrats, amazing content, only pay attention for quality audio, God Blees U!!!

    @leomobel@leomobel5 ай бұрын

    • Thank you 🙌

      @BrandMasterAcademy@BrandMasterAcademy5 ай бұрын

  • Great video

    @scottweiroffical3436@scottweiroffical34362 жыл бұрын

    • Glad you enjoyed it

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • I'm literally so indebted to you for this video, I was just essentially handed a completely new non-profit organization and told to build its identity from the ground up. Bless you, sir.

    @softwaifu@softwaifu8 ай бұрын

    • You got this!

      @BrandMasterAcademy@BrandMasterAcademy8 ай бұрын

  • Your content is EXTREMELY helpful! Clear, concise, jam-packed with information, and inspiring! 💥⭐️

    @HeidiMollentze@HeidiMollentze Жыл бұрын

    • I appreciate that!

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Thank you so much for putting this together. I'm revisiting my love for creating brands. I had a question about brand personality. You mention about understanding the audience and traits they may be attracted to. What if what they're attracted is not the same as your (the business') personality? And why can't the business owner's personality be a driver too?

    @padmajanagarur@padmajanagarur2 жыл бұрын

    • The end goal is to attract the audience... If your business brand personality doesnt display traits your audience is attracted to, the brand hasn't been built to best attract the audience

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • Thanks for the excellence and the teaching. You're doing a good job. God bless you. I just have issues downloading the Brand strategy blueprint. The download link on the page is leading nowhere. Can you help with an alternative? Thanks in advance

    @user-ct8dn2dv1q@user-ct8dn2dv1q4 ай бұрын

    • It seems you’ve previously downloaded the blueprint which is why it hasn’t resent. May I know your email so I can send it to you personally?

      @BrandMasterAcademy@BrandMasterAcademy4 ай бұрын

  • 11:41 that stock footage of interns having an awkwardly long handshake 😂

    @pleasejustletmebeanonymous6510@pleasejustletmebeanonymous6510 Жыл бұрын

    • 😂😂😂

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Great video! Loved the insightful examples of top notch brand strategies. We were able to elevate our client's branding game by applying the strategies discussed by a brand specialist in RankWatch's interview video

    @kumaripriyak@kumaripriyak11 ай бұрын

    • Glad you shared 👍

      @BrandMasterAcademy@BrandMasterAcademy11 ай бұрын

  • i subscribe and press the bell 💛

    @deadbug6255@deadbug6255 Жыл бұрын

    • Thank you

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • 🏆!

    @hampshireracing@hampshireracing Жыл бұрын

    • 👍👍👍👍

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Thanks for the extremely useful information. But I still can't understand one thing: Why does the Nike brand also have a vision like Tesla, but it is perceived as a tagline strategy? Thank you in advance for your answer.

    @martinponican9641@martinponican96415 ай бұрын

    • Nikes vision is to “Bring Inspiration And Innovation To Every Athlete In The World” Their tagline is “Just Do It”

      @BrandMasterAcademy@BrandMasterAcademy4 ай бұрын

  • Can you combine multiple of these?

    @mark-pg5yp@mark-pg5yp Жыл бұрын

    • Absolutely, The more layers, the more unique the experience.

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • So excited to listen this. I clicked on the free sources to download the bluesprint and I'm having no success. Is it send to my email? or It' supposed to download when put my email and click the button? Maybe I need to unblock something on my end. Please help! :)

    @marcellecabrera6867@marcellecabrera6867 Жыл бұрын

    • what email did you use to access the blueprint?

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Good videos, just a tip, your audio could be a bit crisper

    @zeldaprichard2177@zeldaprichard2177 Жыл бұрын

    • Thanks for the tip

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • Can you please share key elements of the vision statement?

    @Annaann87@Annaann87Ай бұрын

    • There are no particular key elements, though these characteristics will help. 1. Clarity: Clear and understandable. 2. Future Focus: Describes your desired future state. 3. Inspiration: Motivates and inspires your team. 4. Alignment: Aligns with your brand values and mission. 5. Brevity: Concise, typically a sentence or two. Remember, it’s where your brand wants to go and/or what it aspires to be.

      @BrandMasterAcademy@BrandMasterAcademyАй бұрын

    • @@BrandMasterAcademy Thank you! I thought that we could use a similar pattern to the mission statement.

      @Annaann87@Annaann87Ай бұрын

  • whats your udemy course ?

    @nurnberger588@nurnberger5882 ай бұрын

  • Differences between purpose and vision ?

    @nabaa_ataib@nabaa_ataib9 ай бұрын

    • Purpose can also be viewed as the key problem(s) you are trying to solve and the vision is the long-term goals and aspirations for the brand/business. For example, the purpose could be: to provide shoes to children in need. The vision could be: to be the leading charitable fashion brand and donate over 50,000 shoes to children in need in the next 5 years.

      @KemiiLou@KemiiLou7 ай бұрын

  • Voice and video seemed to be unsynced in some parts.

    @aurelianspodarec2629@aurelianspodarec26292 жыл бұрын

    • will take note on this

      @BrandMasterAcademy@BrandMasterAcademy2 жыл бұрын

  • What apple technology leader they browed best of Samsung Samsung best brand they hand are ❤ most of technology it technology heavy industry leader

    @yasarnujum1693@yasarnujum16933 ай бұрын

  • When I think of Harley, the only other thing that comes to mind is 50 year old men.

    @joshatkins96@joshatkins963 ай бұрын

  • you need to fix your sound recording

    @den_pono@den_pono6 ай бұрын

    • Thank you, for the feedback!

      @BrandMasterAcademy@BrandMasterAcademy6 ай бұрын

  • Hey, I just can't download the guide, I think it doesn't work, I wrote my email and click enter and nothing happens

    @raymongarrido5682@raymongarrido5682 Жыл бұрын

    • There was a temporary disturbance... please try again :)

      @BrandMasterAcademy@BrandMasterAcademy Жыл бұрын

  • This was amazing! 🤎🙏🏾

    @mauriceg.4687@mauriceg.46876 ай бұрын

    • Great to hear thank you 🙏

      @BrandMasterAcademy@BrandMasterAcademy6 ай бұрын

  • Thanks for the excellence and the teaching. You're doing a good job. God bless you. I just have issues downloading the Brand strategy blueprint. The download link on the page is leading nowhere. Can you help with an alternative? Thanks in advance

    @graphoniques9445@graphoniques94456 ай бұрын

    • Hey, Thank you, for the kind words Please email us at support@brandmasteracademy.com We will assist you Hope this helps

      @BrandMasterAcademy@BrandMasterAcademy6 ай бұрын
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