Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds.
Music:
‘I WANT YOU’
(Leon Ware, Arthur Ross)
© 1974 Almo Music Corp./ Jobete Music Co., Inc.
Licensed by Universal Music Publishing Ricordi Srl.
Artist: Madonna, Massive Attack
℗ 1995 Universal Music Italia Srl
Måneskin was the perfect choice of artist to this campaign
Yea, totally agree. I came to this section to say this as well.
Perfection, Gucci and Måneskin together is always Chef's kiss! 🖤❤️💙💜
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I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE!
This song is amazing, but it is a cover from Marvin Gaye.
It was a shock at first when I realized the song I was listening. The advertisers for this campaign made the best choices😌
Es del álbum something to remember , I want you
sample Marvin Gaye
Now put måneskin and harry styles together
Y e s s s
Imagine how iconic it would be
yes yes yes
🙏 make 🙏 it 🙏 happen
That’s a big yes
ETHAN is perfect
Madonna + Massive Attack + Gucci + Maneskin = perfection.
Madonna + Gucci = Heaven. 🔥❤️👌🏻
The video also reminded me of Madonna’s 1991 “justify my love”, it was groundbreaking for its time, and this ad was a reminder, Gucci is the best, educating people better than any other school
Exactly
Madonna with Massive Attack 🎧🖤
Song: "I Want You" Year: 1995 Album: City Blues - Tribute to Marvin Gaye Complication: Madonna - Something To Remember 1995 Singer: Madonna ft. Massive Attack Original by: Marvin Gaye (1974)
Gorgeous shot... the choice of our European winner band is so cool
Madonna + Gucci = perfection
Yes please. Love a Gucci campaign that starts with a warning.
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The most underrated Madonna's song ♥. I loved it 😍
1 ปีที่แล้ว I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE
Madonna feat. Massive covering Marvin Gaye, wow! That song is one of her most underrated. And they can’t deny this campaign is sort of an homage to “Justify My Love”. MadonnaXGucci anyone?
lots of Ethan! 😍 and kristen is just fabulous as always!
Finally this song has the visibility it deserve! Madonna / Massive attack / Gucci are just perfect. 💙 Te amo mi reina
Absolutely!
Good 👍
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Love the provocative approach from a prestigious brand
Madonna and Massive Attack... It'd be amazing a new collaboration
Now I’m going to stream and view the video by Madonna and make it chart on the Billboard charts ♥️
Can we help you somehow ?
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Magnifico!💫
Amazing!!! Love Madonna's voice in this song!!
Yasss 📸✨✨✨ Balmain & Balenciaga & Gucci Are really having their extra moment in the spotlight📸📸📸 To me these new collections.Are Cutting edge.I feel this is a turning point in fashion.✨✨✨✨📸
I love Gucci commercials more than the products they sell!
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Exelente video 📹 Saludos desde Ecuador 🇪🇨
This campaign is 🔥🔥🔥🔥
Why is this sooo hooottttttt!!!!!!
Gucci always win my heart! I LOVE IT!
YES TO ALL OF THIS GORGEOUSNESS!!!
Massive attack Madonna ! One of my favs
omg madonna and kristen? such legends.
Queen of Pop!
Awesome! I want you and Justify my love by Madonna in one :)
Madonna & Massive Attack. ❤️❤️❤️❤️❤️❤️
Ammazza che festino! 🥰👍🏽😍🥳💋🙈
Trop Classe et trop chique ♥️♥️♥️♥️
I love it, the best ever.
Excelente video ❤️
Gucci is always the best nothing can top it thank you
Precioso 💖 💖 💖
So Good!!!!
Gucci is the only way to look fabulous
Beautifull ✨
Es una muy buen campaña la recomiendo 10/10
So beautiful
Gucci is great and madonna is always perfect!
The next campaign song will maybe "justify my love"
Exelente video
Madonna I Want You ❤️🔥❤️🔥❤️🔥❤️🔥
I ❤ BRANDS YOU KNOW,GUCCI IS ONE OF THEM.
Bonito Video❤
Amazing 💕
❣️ GENIALES
PEREFEITOOOOOOOOO 💖💖💖
Madonna in here.
Amazing!
Gli abiti stampati con brillantini di Gucci sono perfetti.
excelente trabajo
Amazing work
Excelente 😮❤
Madonna is so iconic.
Muy buen video 💪
I adore Madonna's version of I Want You with Massive Attack...great choice!
Super
So much to look at!
AWESOME!!
Gucci is worldwide favorite Brand and I love the Madonna Song
Me encanta la canción ☺️
Muy bien video ❤
Buen video♥️
Love it.
Que buen video
Buen video ❤
The Shade. The shade of it all.
No T no shade!!!!!
What shade?
Palanche anche qua' 2021 magico!!!!
Madonna 😍
love it 😍😍😍😍😍
#Madonna brought me here! ❤
Gorgious video
Good video and excelent
Festival de fenómenos, nada como el antiguo Gucci donde Tom Ford y Frida Giannini dieron cátedra de lo que es la elegancia y el estilo...
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Bueno video 🎉
now you better do a campaign with madonna
Really great
Excelente 👌
Gucci and Madonna 🧡
Omgggg måneskin
Madonna se escucha wooow ❤️❤️
Perfec❤
madonna- hot ad!
Magnifico
Buen vídeo
Super genial Gucci lo.mejor
Music perfect
Excelente marca
" Gucci " I owe one to have in my Collection
Such a high fashion and seductive
Nice Job
MADONNA! 👑
The perfect song for all. Wow.
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