Why Primark Is Thriving While Retailers Like Forever 21 Are Closing | WSJ The Economics Of
Primark is increasing its revenue by encouraging customers to shop in retail stores as the e-commerce industry booms. Fast fashion companies like Forever 21 have relied on online shopping to help grow, but Primark is taking a different route for expansion.
WSJ explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store.
0:00 Primark stores
0:57 No online shopping
2:55 Click and collect
4:26 Pricing strategy
5:09 U.S. expansion
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#Primark #Fashion #WSJ
For me the biggest problem with online clothes shopping is the lack of a standardized and consistent clothes sizing system: a "medium" might not be the same among brands (or even between different styles of the same brand) and you won't really know until you actually try it on.
that's why I like stores still for clothes
Some retailers have guides for sizes, and the measurements they fit. For example HM's website says my ideal t-shirt size is an S and they're right
if they dont have detailed sizings, its not worth it to buy from them
Always measure yourself before buying.
agreed and what annoys me most is how measurements lik 34 are bigger and smaller in different stores ,,,, 34 is 34 no matter where
I am the owner of a garment factory in one of the major countries they manufacture in and they are notorious for squeezing vendors on pricing. They’re not particularly bothered about the conditions of the facilities their products are manufactured in. The workers in the countries they manufacture in are paid just enough to survive. There are many dirty secrets behind their ridiculously low pricing. Very unethical company.
The same is said of all other brands.
Why do you still supply them, why not find other brands that allow your employees better wages and conditions, after all they are YOU'RE employees and not primark's.
@@bluespag I never said I supply them. I refuse to work with these ogres.
western society is still drinking blood of worlds poor
It's all good, as long as it's not a Chinese company.
Originally founded in Ireland as Penneys in 1969. When Penneys attempted to expand into the UK and the rest of Europe, JC Penney blocked the name as they had the trademark for Europe but not Ireland. Ironic now that JCPenney is bankrupt and Primark has started taking over in the US. The stores in Ireland continue to be known as Penneys
Very interesting
Spot on! 😎 I doubt that they will change to Primark in Ireland. The brand has too much recognition.
Was just in Belfast a week ago. Can confirm
Thanks! Makes sense for me, when travelling to Dublin and London I noticed the similarities but I could not figure that out.
It's called Penneys in Ireland, love it, caters for everyone too, decent quality and good prices
Primark is only partly to blame; i own Primark/Penneys clothes, including jumpers and tops that ive looked after and that have lasted over 14 years. Nowadays people buy mindlessly and dont properly care for their possessions. Ethical fashion doesnt only mean buying specific fabrics ahd paying a lot of money for one item; its about changing your mindset to value and care for what you already have, before binge-buying clothes every three weeks.
It’s called fast fashion for a reason. I never use fast fashion product from europe so it’s interesting to see them in asia. But again, when they hit asia, the cheap price will probably not cheap anymore.
@@blacklavoux I'd love to know what technology you use, and how ethically sourced your gadgets, food supplies etc are.
I am with you on this boat. I've bought a couple of Primark items that have lasted me years so far. This fast fashion thing is ridiculous.
My Primark t shirt developed random holes in it after about 10 washes. How’s that supposed to last me exactly - am I to hand wash it? Or do YOU wear clothes that are tattered with holes everywhere? I mean it can be a cool look I guess.
It's kinda funny to see that an European brand selling affordable clothing is being lauded cause "Hey! they're cheap affordable clothing! Great!" while on the other hand Shein, a brand from China.... is being blasted everywhere for unethical production, etc etc. Even in this videos they tell off-handedly the items are sourced from "Asia", yeah right, to make those affordable clothes this company would use those same unethical factory from Bangladesh, India, Vietnam, etc. But no controversies on them because they "outsource" their production. About the condition and living situations of those factories, who cares right? They bringing jobs to other countries!! While all these fast fashion brands might as well use the same factory, the treatment cause where the company originated from is quite funny.
Thank you for pointing this out!! It's ALL FAST FASHION at the end of day😂😂😂 agreed with you
Primark has received a huge amount of criticism and snobbery from all kinds of people.
Primark is Irish bro!
no. Primark is blasted over here, too. Won' t stop people from shopping,, though.
Primark is Irish original name is “Penny’s” but JCPenny blocked them trading as “Penny’s” outside Ireland! They still trade as penny’s today in Ireland
The problem with clothes in an online presence is the inability to try the clothes on before purchasing. People are being more intentional with how they make their purchases. I order online only if the store is a click and mortar so if the fitting turns out unfavorable I can simply return it in person. I take a lot more time when trying on clothes to make sure I will wear and use it before purchasing regardless of the price. I was at Guess the other day and all the fitting rooms were closed an customers could not use them for the day. The sales rep said to just put it over my clothes to try it on which I thought was ridiculous so I just put all the items back and walked out the store! what kind of store doesnt ensure their fitting rooms are not available. I live in a tourist destination where most of their customer base can't return things once they leave!
I hate fitting rooms so I try on even my in-store purchases at home and only buy online from places with a local presence so I can return things easily. Some chains shut their stores downtown where I regularly shop. That means that Uniqlo and Levi’s have replaced the Gap for basics and I shop exclusively at Yves Rocher instead of the Body Shop. Sizing is inconsistent from brand to brand and sometimes even within brands. I was disappointed with the fit of a couple of online orders from Athleta (which I didn’t return because the next size down would have been too small) so I’m sticking with Lulelemon and Lolë (both have consistent sizing and fit well). L.L. Bean is the one place I still order online from but I’ll likely buy more when a store opens nearby. There isn’t a Primark in Canada. The closest equivalent Joe Fresh which is owned by the same family conglomerate as Primark. They have a few standalone stores and an online presence but you mostly find them in a section of their grocery stores. The quality is questionable but I have bought a few things from there while doing the grocery shopping.
Your last sentence is impactful...
Online retailers are increasingly charging for returns and the lack of helpful sizing information is abysmal. Free returns and comparative sizing information should be helpful. "The model is 5 ft 7 and wearing Medium".
People are doing drugs and having sex in the fitting rooms. Plus putting on a bunch of clothes to steal and then run out of the store. Times have changed. It's not their fault it's the criminals and changing landscape and they have to adapt or go out of business. Plus you really want to try those clothes on that 15 other people have already tried on before you touching their skin already? Also not to mention the nasty chemicals they spray on those clothing to keep bugs aways and who know what it does to your body when you put it on straight from the factory without washing it first and touching y our skin? Probably best to make your own clothes or have a local person make it for you not with chemicals form a factory who only cares about profits not your health.
I prefer to try clothes at home because I can try them on with other outfits at home. I am not into store browsing, so Primark lost me as a customer. I am not a fan of fast fashion anyway.
When I first moved to Boston as a broke grad student Primark saved my life. Cheap coats, gloves, sweaters, pants, boots, etc...
I never thought the iconic Forever 21 of my generation would be closing. They were the first, longest and the best at Fast Fashion trends for decades. Never heard of Primark until now.
It's amazing how fast forever 21 stores are disappearing tho
Have u been living under a rock? Lol
Same‼️
Primark is very common here in Europe.
It depends on where you live i suppose. Penneys or Primark has been around since the late 60's in Ireland and the UK.
It's funny how they keep referencing the UK. Primark started in Ireland. The UK was the first overseas expansion, not the place of origin.
Indeed, Penny’s!
Primary appeals to people who want lots of cheap clothing quickly. I remember visiting a Primark in London and I did not care for their fast fashion clothing. Yes price is cheap but quality is very cheap too. I like shopping online better because you have access to more variety and brands very quickly.
Shopping needs to go back to being therapeutic experience instead of chaotic. I'm gonna go to UPS to make an amazon return or I'm gonna go to MAcys...either way i prefer going to macys because i get to browse. Back in the 90s I loved going to the malls with my mom during christmas and be in awe of the decorations ...that became a key part of my nostalgia for the past. We need to make malls great again!
Not happening, they’ll turn them into apartments
Lucky you! I would have to drive 60 miles to MABEY be able to find what I want.
They opened a Primark here just 5 minutes away from where I live. So dangerous. 🤣 I used to shop in Primark whenever I was in Europe, so I guess when they first opened here, it was such a novelty! I stop in for just about anything. New work clothes? Vacation coming up? Need a suitcase? A blanket? Household items? Wrapping paper? Great store and reasonably priced on literally everything. Forever 21 quality doesn't even come close.
Quality? Which country are you in? The London Primarks offer clothes at poor to abysmal quality, especially the fabrics themselves.
They should open in Canada. As shown in the video, Canadians overwhelmingly prefer in-person shopping. Also, we are a country made up of smaller towns and cities with economically viable downtown shopping districts. It would be nice to see fair trade practices in play. If slavery is illegal in your own country, don’t profit from it abroad.
"fair trade", "no slavery", "environmentally friendly" and "cheap" is not currently possible.
It will not open in Canada as Primark is owned by the British branch of the famous Weston family. Two branches of family don’t compete.
@@theinternetbutleryes it can
@@tonyzhu2469 you talking about the Loblaws owners?
Come to Walden Galleria outside of Buffalo NY. We have Primark, Macy’s, Auntie Anne’s!
Many retail stores failed to reinvest in their business and consistently forced higher prices and lower quality on their customers....I will not shed a tear when these businesses disappear
Cool. Bring back toy stores, book stores, music stores, arcades, and bulk candy stores.
Great Irish success story
Agreed. A life saver for many.
The business model is for, say, a construction worker married man & his wife who have 4 growing kids which they need to house, feed & clothe, students and senior citizens all on a tight budget to allow them to buy affordable clothes. They don’t expect the clothes to be top quality or last forever. A similar model to the airline, Ryanair, for flights.
True but nowadays, people rich or poor will buy anywhere and anything they like. A nice dress is a nice dress. It is all about the actual item.
As a Primark customer who lived in Europe for decades, I was pretty shocked what an ordinary clothing costed in the US. I'm not surprised big retailers are going bust. OTOH, Primark has a decent quality and price. I did not realize they were in the US. I'm now going to check where they are exactly near my residence.
the quality is good too. the problem is the style lol.
Primark is newer in the US. They are recently expanding here.
@@kaozzzzzzzzz1 since 2015 is almost a decade...
Primark quality is rubbish .
Would agree on the quality lately, my wife says the stitched on decorations are itchy.....used not be like that..
I was recently in Spain. When walking one morning, I noticed a line of people waiting for a store to open so I waited. I had found Zara. I was astonished at the higher quality but lower prices compared to the US. I spent tons of money after checking on-line and realizing that the same items I was buying in Europe were twice as much in the States (same thing at the Pikolinos store). Plus it's always more fun to shop in Europe!
give us at least zara and wine. everything else is cheaper in the usa
What makes shopping in Europe better?
Zaras clothes are very cheap quality to me. I like some of their stuff but I don’t get the hype around this company tbh
Maybe I was just excited to find a new store. Though the linen I found there was better quality (Italian) than what I find at Macy's and it was easy to find items made of cotton. In the States, everywhere you go, almost everything is made of synthetic fibers or poor quality cotton/linen mixes. @@la6136
It's not where I live. If I lived in Europe, shopping elsewhere would be fun.@@god563616
I buy lots of designer items, but the most compliments I ever received was for an $8 Ramones T-shirt I bought at Primark.
Surprising fact.
Omg I love Primark. Saw it for the first time when I visited Europe. I got my sneakers for 6 euros!!! What a deal. I've been using this as an elementary teacher and it's been durable :)
so you can show the result of child labour to the children you are teaching? Smart.
@kathrin9674 omg you're right! Thanks for the reminder about that. All I saw were cheap shoes. Need to be mindful on that issue too!
Primark has a real connection with its customers & its buyers are very fashion forward especially with designer dupes. It has introduced a premium range of clothing & sometimes has Harris Tweed jackets & cashmere sweaters. Not everything is a rag. It’s up to the customer to decide on price vs quality but for those on a budget you can dress yourself quite well. If you spill coffee on one of their $3 white t shirts you’re not going to cry & you can use it as a cleaning cloth afterwards. However, for job interview clothes or coats look elsewhere. The only negative is going into the stores which are always overcrowded & have long lines. The best thing about Primark was during lockdown when it retained all its staff on full pay & did not take furlough money from the UK government. They have begun to offer click and collect in stores but it’s in its early stages.
And it has the same sweatshops as Shein, Ivy Park by Beyonce and every other fashion brand. Stop it
@@god563616 It’s more complex than that. Companies could stop garment production tomorrow in those countries. What would those poor people do for jobs then? Would people in western countries want to pay $100 for a basic t-shirt which is produced in their own country? Without these countries producing goods, inflation in the west would skyrocket astronomically & everyone would be poorer.
Also, Primark employs thousands of people.
Primark offers good quality at a reasonable price. And their reputation is so well known, even people in countries which doesn't have Primark knows of them! Here in Malaysia, it's well known that if you're in London, you have to stop by Primark - and that was I did when I visited London!
The prices may be reasonable but the quality is anything but "good".
@@leen1q84Yh for sure ,it is definitely affordable which can be good especially for people that don’t want to spend too much money on clothes but the quality is not great but people in here in the Uk love to buy at primark especially women .
@@leen1q84 It was good enough for me. I still have a few T-shirts that I bought in 2012, and it doesn't look worn even though I've used them constantly over the past decade.
Canadian here 👋: I don’t know if they know this but during the section at 5:57 when they talk about European stores having more foot traffic, they show a clip from Eaton Centre in Toronto CANADA! 😂 you can even see the TTC logo on a sign in the background. I would think a news company like WSJ would know to use footage of the UK when talking about the UK.
😂 😂
They were purposefully not showing European stores at that moment, because in the next sentence they say how the most foot traffic in the US can be found in malls (hence why they showed pictures of indoor malls), whereas in Europe it is in the real life streets of city centers. Canada most likely follows a similar pattern to the US (many reasons behind this), so I assume that’s why they featured a mall in Toronto.
@@tamaracarter1836 I think it’s possible that’s the intention, but I would argue that Eaton Centre fits the description of a “constantly busy area” that they use during that section. So I get that they may have just thought “let’s use a clip of a busy shopping area, it doesn’t really matter where” but I feel like it kind of just undercuts the point they’re making. I just feel like if you’re going to say something like ‘UK stores are located in constantly busy areas, whereas American stores are in malls with lower foot traffic’ that It feels a bit strange to first show a busy Canadian Mall and then an empty American Mall and not even show any European shopping areas. But that just me. Still an interesting video about a chain I hadn’t heard of before so I appreciate what they’re doing. And it’s fun as a Canadian to see one of our more famous malls show up.
@@nstamour Yes I understand what you’re saying. Who knows what they were thinking… But if you look before the Canadian mall shows up (at 5:53) you have another mall. So I just assumed they started to show random malls because they were about to say why the US market is so different from Europe (shopping malls). But you’re right, they did make it confusing and it is strange!
@@tamaracarter1836 yeah, it’s a confusing, and I get what you mean, so that might be why. I think they probably also just needed a busy shopping area and didn’t really care what they used as an example since it only shows on screen for maybe 2-3 seconds.
I LIKE Primark's business model. I prefer IN STORE shopping because I can try it on before buying. I DESPISE ONLINE SHOPPING - the hassles of buying something NOT KNOWING if it's going to fit or not... also there are PORCH PIRATES who steal your online orders, which add on another hassle of trying to get a refund or re-ordering.
Not just European; Irish. A great success story from the ol’ sod. Now to get Dunnes Stores international 😂
Primark is lovely in the UK, fair price with variety and stocks different from the ribbed styles signature of H&M. It is a favourite among students and householders alike, a difficult feat to achieve. It will never scale like H&M in the US because that is not their business model, it may do better in India though where people still value brick and mortar over online sales.
I'm guessing you don't know.
Just came from the UK and made multiple trips to Primark. Also, I heard several American accents which makes me know that other Americans were loving it too
@@newguy954 Were you trying to ask or say something?
Whenever I was sent to the UK for work, I always made sure to go to Primark to shop. I still have of the clothes I bought from there.
@@manjulikabhattacharjee457 i literally answered your question with a link.
We have a new one slated to open here in Jersey City and I'm looking forward to checking it out.
Primark has always been there for people who cannot afford very hi priced garments. You will get lot of cheap but good quality stuff in primark.
I wouldnt say good quality but a bargain for the price theyre offering.
It's so cheap, grossly cheap, that you're constantly wondering _who_ is paying for this $2 t-shirt, if it isn't you. And I think we can all imagine who, but we try to forget real quick, because LOOK it's $10 jeans!
It’s not good quality. How could it be? It’s ridiculously cheap. Fair labor practices?
@@user-mz7de3kc3d Some of it is good quality. Bad labor practices exist in every corner of the clothing industry.
@@CatatonicImperfect Some people cannot afford to spend more than $2 on a t-shirt or $10 on jeans. It’s called being poor.
This is an interesting video. I have worked at two different Primark's in the UK and while the pandemic seriously hindered them due to no online shopping, however, after the second national lockdown from Jan to April. The first two days back my store alone at the time took in over a million. They are absolutely smashing it in general on the sales front. The store layout, the products and its durability, the cheap prices appealing to all audiences. Primark will be everywhere soon enough. I love visiting different Primark's and have been to one in at least 4 countries around Europe and USA.
The apostrophe shouldn’t be used for plural, so one should type “Primarks” when referring to several stores.
This place is awesome! Love it!❤
My sister bought me a set of PJs from Primark back when she visited the UK. I've loved the pants, its been 2 years and I still love them and are extra careful and wear them to sleep on Fridays and Saturdays haha. I wish they would open one here in Toronto!
That's a big store. Its laid out very similarly to nordstrom rack..dang they even got the line-shaped lights!. Its a small seasonal features+ sale areas model and a little bit of everything to treasure hunt for. Also kind of looks like Old Navy.
I understand👌🏽 and I’m glad I know these things better now👏🏼✨🏃🏽♂️
I used to think primark was a super expensive jewelery store in the UK, judging by the name so im surprised to find it's actually a cheap retail store in america
Great Insight. To choose a strategy and stick it where others change and fail is very commendable
I'm glad Primark is expanding in the US.... Would be on the look out for an opening in my region
Love this retail shop. Had the time of my life the 1st time I went to Primark in Alexanderplatz in Berlin. Good memories 😅😊😊 Lost count how many times I went.
I stop buying clothes in a lot of shops because they decide to have majority of things online. I like to see and try on what I am buying. Fit, colour, texture. You can't do that online.
As someone who grew up with Primark, I do not go there. When I’m in the US, everyone talks about it and don’t get it🤷🏾♂️
I absolutely loved Primark when I was in Boston, Maybe y'all should open in the west coast 😭
I lived in the UK originally from the US. I can see Primark doing ok there but idk if it'll last. Target has better quality home and clothes they are more on trend too. Primary has a lot of basics for cheap in the UK you go there to get undershirts, socks, hair ties - random things. I think part of the success in the US is because they are fascinated by anything from Europe.
Primark will run JCpenney, Old Navy, Macy's and any other clothing retail store out of business. I had the opportunity to go to one in London the quality and price couldn't be beat! I can't wait until it comes to Central Florida.
Opened recently in Romania... The products are interesting... the prices not so much... weird policy on trying on clothes and also all the customer had at least one product on the bill that costed more then the price displayed in the store... not interesting on going back there...
Informative thanks for sharing ❤
Living right next to Westfield I’m in West London, with a very large 3 floor store of Goodies. Love it for my holiday stuff❤
Primark has very reasonable prices. I recently bought, in store, about 20 various long sleeve and short sleeve T shirts for £2.50 each. 6 sweatshirts at £5 each. All decent quality,
Is it though? I find the quality is awful. After a wash or two the colour isn't good anymore, the material is usually very thin if cotton. Never find other natural material options otherwise.
The quality is trash
I think if I remember the last time I bought from primary was 4 years ago , few pairs of black socks , I stick with clothes I have for years and years , saves me a lot of money
“The Sweet Spot” that’s very deep advise
My gut feeling is that Primark was too late to the online trend (out of sheer laziness like a lot of companies), to their good fortune they had left it so long that when the time came to addressing it, online had gone off the boil (now boohoo and Asos are in deep). And secondly their stuff is so cheap selling online and the risk of return is too costly and dangerous. it's not always the hare that wins the race.
I used to shop from Primark (2000 to 2009) in Romford, Lakeside and Oxford Street. Now I live in Bangalore, please open a store here in Bangalore, India.
Primark clothing are not bad….I have clothes from years back and they still look great
Same here. The problem is people don't know how or don't want to look after their clothes or. They don't follow the washing label or mend as needed to extend the life of an item.
I love primark, cheap price n good quality
Fascinating, Primark Compare to online shopping!!!
Wow this is first time I have ever heard of primark 😮
I can tell you, from what I see here in Portugal, they don't need online at all. And their stores are always packed.
My girls and my wife rarely buy clothes online, they like to try on and see the clothes live at the mall....so once every two weeks or so I have to take them to local mall... they go to stores like Zara, H&M, Primark, New Yorker , Stradivarius , Bershka etc...see even I know some of them , i`m the idiot outside on the bench talking with the other guys and praying " Please , make it cheap this time" and after shopping we like to have a hearty meal and see a movie at the multiplex. Although it hurts my pocket every time, I like these outings with my family and I hope my girls get married at once so I get rid of them .. let their husbands know how it is 🤣
Every two weeks? Hey, you can wash your clothes and wear them again! 🙃😉😉
I saw Primark was opening near me at an outlet mall in Maryland (they could be open now)I had no idea what kind of store it was. I guess I’ll check it out.
There's Primark in the US? I had no idea. In Ireland, they are still known as Penneys. Fast fashion at its finest I suppose. As much as I don't shop there, there are some occasions where shopping at Penneys is the only viable option. :(
Primark is doin So well in Boston.lot of variety in Cottons...
Love it we need one in CA
So pleased they decided on brinks and mortar. People love going shopping
I wear 2XL and 3XL clothing. If Primark sold clothes in my size I would like to shop there.
first time hearing about a retail store called Primark😆
Good on this company for trying to keep the instore purchases alive. But I’m definitely not flying to the east coast for fast fashion
I when to a mall on a weekday in Massachusetts, when I was on holiday there and it was dead. I'd never seen that before; it was really weird.
Love Primark but it is NOT sustainable by any means. It is the cheapest of cheap fast fashion that people will throw away after a few months of wash and use.
I am the owner of a garment factory in one of the major countries they manufacture in and they are notorious for squeezing vendors on pricing. They’re not particularly bothered about the conditions of the facilities their products are manufactured in. The workers in the countries they manufacture in are paid just enough to survive. There are many dirty secrets behind their ridiculously low pricing. Very unethical company.
Complete with escalators and everything! Bring one to L.A.! I love a brick and motor shopping experience and have always preferred that to online. There's just something about tasting, touching, smelling, trying on, the human interaction, the discovery that a brick and motor shopping experience has always provided. You just can't get that from online shopping.
Thank you ❤😊
I’m European I love primark ❤ the quality of clothes is not too good but if you care for them is nice .. do not tumbledry
@wallstreetjournal why are you mentioning the UK so much Primark is an Irish retailer? The original is called “Penny’s”
Weird they mention it started in Ireland & still based there but they never seem to mention that. Fun fact it’s called Penny’s here in Ireland
Returns would be an issue if retailers FIGURED OUT THEIR SIZING. I bought two tops from the same retailer, same brand, same design, just different colours and there was a 1¼" difference in the two garments.
Thanks for sharing God bless
I don't know what the deal is but I’ve come to realize H&M has way better clothes And WELL MADE ‼️‼️. PRIMARKs clothes are MADE cheap the quality of primarks clothes to me are cheaply made, Maybe H&M pays more for their clothes to be made at a higher quality I hardly ever buy anything at Primark while H&M is a bit more expensive. Primark and H&M tees are about the same price, which is good, but I'd still rather shop at H&M ❣️
Try their edit range. Their teeshirts are the same ones as massimo dutti ones. Not a dupe, but the exact ones. But a third of massimo dutti's prices. They wash perfectly.
🎉🎉🎉🎉 you do what you want take your time😊
BTW I love Primark, all brands don't care about environment and employees anyway, at least they create jobs at the stores and don't steal from my pocket.
It’s great to see some physical stores in the mall
I went into primark for first time years ago in Germany to wait for a movie to start….walked out with new jeans and hoodie….😂
If only Debenhams followed suite with ordering online and collecting in store. Debenhams was once Britain most popular store until they over expanded and didn't change their styles dramatically; in the same way GAP hasn't and suffering.
For me, Primark bears a strong resemblance to Old Navy.
Similar class and price point
Please come to Canada. I loved Primark in the UK
Primark, please come to Australia. 😍
As a logistics expert in this industry, l can tell you that selling on physical stores still needs big investment in own distribution centres and retail stores for expansion.Don't fool yourself. It is not cheaper than selling online. It is just another type of business model that focuses on physical experience.
can someone who lives in the US actually confirm whether they are thriving as a retailer because from what i see online, i rarely hear of them so i cant get myself to fully believe this video
Well I remember during the pandemic people were literally CAMPING outside of my local primark, I think that says a lot
I love primark, I still remember visiting my first one at the time the biggest in the world on Gran Vía in Madrid, Spain. It was like my dream. I still miss the cool wicking shirt I bought, which unfortunately got stained and me living half way around the world, but I love it. I might tell my friend in Philadelphia to send me some products.
Good example of the classic sociology experiment: people CLAIM they would want to pay more for quality/ ethics/ bio... But when you look at what they actually buy, they don't.
Primark is completely first class….slick, clever retailing by clever people; the Irish. A lesson to the retailing world….🇨🇮
Your Irish flag is the wrong way round 😊 it's 🇮🇪
Never heard of primark until today yet still will never shop there. Nor did i ever go to jcpenny 👋 byeeee
More proof that things worked better in the recent past. I much prefer the store experience, I can see what I’m buying.
An Irish store yet they don’t say Ireland in the video at all?
I have given up buying anything new I am a size 16 but according M&S anything from 16 to 22 will do ... unless retailers get their sizing in order I not wasting my time ordering goods only to have to send them back ...
Chicago and Boston locations have been great
I did my university dissertation on this very subject wow
I dont know about everone else but my city has alot of surplus stores and places like big lots, they tend to be cheaper while having a variety of products. Theres even a place that buys amazon returns to sell. Also if a company cant go 6 months without customers, they probably werent profitable or wise with their money.
In the Los Angeles area, never seen or heard of Primark before.
Did you know that Primark in Ireland it call Penneys
They've realised that there's no need for PRICE GOWGING ....they make more even though the percentage of profit is smaller....the customers cone again and again
As a lover of high end fashion, I must commend Primark. 15 years ago I'd only buy socks, towels and kids wear. Everything else was ill fitting and cheap. Fast forward to this year, I found their formal shirts and some of their pants to be very well tailored and of better quality than most big brand retailers like Boss. People can say whatever they like but I know first hand that looking good doesn't have to cost a fortune.
Lover of high end fashion and you shop in Primark you don't understand the meaning of high end fashion ...You don't look good if you shop in Primark ..
Their primark edit teeshirts are the exact same ones as masdimo dutti ones. Not dupes, exact same product. They are incredible quality but 1/3 of massimo dutti's prices.
@@deebee192 Excellent observation 👌