Shopify vs Wix in 2024 (Best eCommerce Website Builder)

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I tried Shopify and Wix for online stores, and there are some MAJOR differences. Do not choose wrong! This video outlines the pros and cons of each ecommerce website builder.
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ADDITIONAL VIDEO NOTES:
I've been using Shopify and wix to make e-commerce websites for several years. They're both powerful and beginner friendly platforms but choosing the wrong one could be the difference between a successful e-commerce store and a waste of time and money. So which is the right one? Based on my own experience, my extensive research into these platforms, and speaking with other people who also use Wix and or Shopify, I think I have a pretty good answer.
So while both tools were launched in 2006, they started with different intents
Shopify allows you to scale your store indefinitely
Shopify easily connects with more services like TikTok Shop, Amazon, Walmart, Pinterest, and Etsy
Let’s start off with their backgrounds
Shopify was always designed to build online stores and has been the leader in ecommerce websites
Wix has been a general website builder that added ecommerce
Designing the site
By default, Wix is very easy and intuitive. That’s their bread and butter (show click and drag layout)
Shopify is more pre-structured which means less can break but less can be customized easily
Shopify is simpler and easier to get a good store up and running
Get Gempages for Shopify
All Shopify themes are mobile responsive
Shopify sites are all optimized for selling, so Shopify wins this category
Wix allows 100 pages per site, Shopify allows unlimited
Wix allows 5000 products, Shopify has unlimited
Shop related features
Advanced sales reporting on shopify
Shopify has Terms and Conditions templates
Shopify has POS and online tools that sync well and show the data in one place. Wix also has POS, but keeps the data separate
Wix works with USPS for estimates
Shopify has more advanced shopping options
Shopfiy has the best sales tools and features on the market honestly
Pricing goes beyond the numbers you first see. Let me explain.
Wix has a free option, but you can’t sell on the free option.
$27/mo for basic ecommerce
$32/mo for standard ecommerce
$159/mo for advanced ecommerce templates
Wix payments vs Shopify payments
Wix Payments = 0.30 + 2.9%
Shopify Payments = 2.4-2.9% + 0.30
Shopify Payments works in 22 countries vs 15 for Wix
Shopify is a bit more expensive but has a free trial with our link below. Advanced features may be worth the cost
$29/mo when paid annually for basic plan that includes everything you need
Scales up to save money on credit card fees
CATEGORY 5 Marketing
Wix has a lot of integrations, great SEO functions, and plenty of in house marketing options
Shopify has gift cards built in
Shopify has incredible social media integrations
Wix has the SEO wizard
Wix has easier blogging tools
Shopify wins this
Conclusion - if you are serious about selling, Shopify is the answer. Better for small and large shops alike, with frictionless scaling. Wix is better for anyone who wants an easy and deeply customizable website first, but may sell a few items as well. Shopify is the brand of choice for tons of sellers you already know like Kim Kardashian, Mous, OneWheel, Soylent, Figs, Alo yoga, and others. Wix is