What’s a Monoculture? How Artists Are Bigger and Smaller Than Ever

2024 ж. 29 Ақп.
407 646 Рет қаралды

In this episode, my friend Rich Levy and I discuss the monumental shift in the music industry from the 1990s to the 2000s, exploring how technology transformed the way we experience music.
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Пікірлер
  • I won't go to stadium shows anymore. Disappointing when the music is out of sync with the giant screen because I'm miles away. If I'm miles away I might as well watch KZhead. Give me smaller venues with great bands.

    @user-fj5qf7gt6n@user-fj5qf7gt6n2 ай бұрын
    • When I would crew shows in stadiums, we did a show for Michael Bolton, and we only used 25% of the stadium, covering the goal side of the stadium. The best shows we worked were at an outside venue that could hold around 10,000 to 14,000 people, which could all sit on a hill, Starwood Amphitheater in Nashville.

      @ricktheexplorer@ricktheexplorer2 ай бұрын
    • In Britain. It was the death of TOP OF THE POPS in 2004, CD: UK, TFI Friday. These shows were shown on the standard 5 TV channels (BBC One, ITV, Channel 4 etc). Yes TOTP may have been cringe most of the time, but at least it gave people an indication of what was going on. There's NO MOVEMENT AND NO ZEITGEIST these days

      @shoegazer93@shoegazer932 ай бұрын
    • Very odd because stadium sound has evolved massively- just look at the new directional speakers they have suspended these days, compare to the floor standing box types back in the day. Sounds like lazy or cheaping out on the engineering and placement.

      @EdgyNumber1@EdgyNumber12 ай бұрын
    • @@ricktheexplorerSTARWOOD damn I miss that place ✌️👍🤘

      @Cmunic8@Cmunic82 ай бұрын
    • I never have been a fan of large venous whether I'm listening or playing.

      @tylon2999@tylon29992 ай бұрын
  • Imagine Dragons has ten songs with over a billion plays on Spotify and KZhead... and I can't name a single one of them.

    @joemisek@joemisek2 ай бұрын
    • “Enemy” from the opening credits of Arcane. That’s all I’ve got.

      @tywco@tywcoАй бұрын
    • I'm 76yo and substitute teach, occasionally. I can play a couple of Imagine Dragons videos from the movie Spiderman: Into The Spiderverse and every 3rd grader in the room knows the lyrics and sings along to their songs, Believer and Bones. Also, they love Rick Astley.

      @larryclemens@larryclemensАй бұрын
    • @@tywco People watch Arcane?

      @symptomofsouls@symptomofsoulsАй бұрын
    • @@symptomofsouls It broke records for Netflix.

      @tywco@tywcoАй бұрын
    • @@tywco I have literally never met anyone who has watched the show. It's not the only one either. These series/movies that are breaking records in viewership. Yet I could ask 100 different people if they had heard of it and 100 would ask "wtf is Arcane"

      @symptomofsouls@symptomofsoulsАй бұрын
  • One of my favorite things as being a dad was seeing my kids coming to me excited about sharing an old song like Toto or Neil Young asking me if I ever heard this song...then there were stories.

    @dalewikfors9194@dalewikfors9194Ай бұрын
    • My college age kid recently went to see Journey/Toto in concert.

      @rumblehat4357@rumblehat4357Ай бұрын
    • My teen daughter (who at the time was lstening to stuff like Korn, Rob Zombie, and Limp Bizkit) suddenly one day blurted out that she LOVED Steve Miller Band, and I was utterly floored. I immediately went to my CD collection to share and told her about how he was a regular in my hometown as a kid. (He barely tours at all anymore, and that bummed her out royally.)

      @derkeheath5172@derkeheath5172Ай бұрын
    • I grew up listening to what my parents liked. Mom like rock, so I listened to AC/DC, Led Zepplin, Black Sabbath, Rush, REO Speedwagon, etc. My dad liked country so I listened to George Straight, Randy Travis, John Anderson, Clint Black, Brooks and Dunn, John Denver, etc. And when I listened to pop radio on the school bus I was drawn toward bands like Matchbox Twenty, Third Eye Blind, Hootie and the Blowfish. Then it was Linkin Park and Metallica and Iron Maiden. Over the years I've loved everything from Social Distortion and Bad Religion to Neil Young and Bruce Springsteen, to Nirvana and Alice and Chains, to The Gaslight, Anthem, Rise Against, Josh Ritter, Jason Isbell and the 400 Unit, Charley Crockett, Sierra Ferrell and Greta Van Fleet. Just love music that moves you man, you don't need boundaries. I've known the classics from a young age and love them and new music both.

      @matthewdennis1739@matthewdennis1739Ай бұрын
    • Oh yes current young gens they know the music that's been around for a bit isn't great so they've been looking back as much as we have. As a 90s baby i completely ignored past music but i've found quite a number of random tunes i like throughout the decades. Most i've heard on the tv commercials lol but some i found i love on my own by exploring playlists. Even ytube recommends me older tunes because it's just better, so there is still much hope we hoomans know what we like.

      @FlyingMonkies325@FlyingMonkies325Ай бұрын
    • I'm a Gen Xer and not a huge Steve Miller fan, but I caught him in concert before Covid and he was fantastic. I had forgotten just how many songs he's written that were hits.

      @finnmccool1591@finnmccool1591Ай бұрын
  • Technology changed the way we consume music. Back in the day the media distributing music was limited to radios, terrestrial tv and entertainment spots. So everyone was consuming similar content and that created the monoculture. Now people customise their own content they want to consume

    @tatendamhuriro2735@tatendamhuriro2735Ай бұрын
    • Back in the day, music started in your living room or garage. Half a dozen of us would get together with instruments and a gallon of Gallo on a Saturday night.

      @Demobius@DemobiusАй бұрын
    • Correct. My point is that is the "common experience" that enables you to actively (!) digest the input.. and that is what enables individual creativity based on a common reception. So that society can grow as a whole.

      @FeedbackLoop70@FeedbackLoop7011 күн бұрын
  • Bigger and smaller is a good term. I've heard of Taylor Swift, but I never heard Taylor Swift. Back in the day I would have definitely heard her on the radio whether I wanted to or not.

    @mar-mj9vb@mar-mj9vb2 ай бұрын
    • Not missing anything

      @km1366@km13662 ай бұрын
    • @@km1366 That's my take too

      @jimmycampbell78@jimmycampbell782 ай бұрын
    • The literal global multi-stadium mass hysteria / hypnosis regarding Swift is mind-boggling, insane and interesting at the same time. I can only name ONE Swift song, ”We Are Never Ever Getting Back Together”, which is a good pop song - but from 2012.

      @ram-4@ram-42 ай бұрын
    • She's been promoted heavily in the media as a celebrity/influencer/role model, with a focus more on her persona, gender and politics than any of her music. Perhaps that says it all.

      @jimmycampbell78@jimmycampbell782 ай бұрын
    • @@jimmycampbell78 Now she's in this Marilyn Monroe/Joe DiMaggio type relationship, it signals to me some "super influencer" thing is going on.

      @SuperNevile@SuperNevile2 ай бұрын
  • I'm in a post rock band that doesn't draw too big a crowd in the United States, but last fall we went on an 8 show headlining tour in China and sold a couple hundred tickets a night. It was mind boggling to us to have fans coming out to every show on the other side of the planet, but in our home country we're barely getting by. It opened my eyes to the different markets and the way different music reaches different cultures in a really palpable way.

    @NJStew22@NJStew222 ай бұрын
    • Most of my favorite modern bands are spread across Europe and Brazil. I'm the other side of that feeling of yours. I listen to Stoner/Doom.

      @SonovaBish@SonovaBish2 ай бұрын
    • I didn't even know there was a "post rock" music

      @kanjuro8926@kanjuro89262 ай бұрын
    • @@kanjuro8926you must have been living under a rock for the past 30 years then...

      @TrueMithrandir@TrueMithrandir2 ай бұрын
    • @@kanjuro8926 It's a wide umbrella that encompasses *mostly* instrumental based rock music, and commonly there are also some electronic elements. Explosions In The Sky, Mogwai, Godspeed! You Black Emperor are some of the giants of the genre. Believe me when I say the genre name "post rock" is not popular haha. My band is called "Pray For Sound", and we typically have instrumental based rock tracks with your standard 2 guitars bass drums setup, but also experiment with synths, strings, and pianos in the studio.

      @NJStew22@NJStew222 ай бұрын
    • a friend of mine was driving Vader around on tour years ago. when they stopped at Trees Dallas, we got together and hung out and talked. Piotr was saying they make more in two shows in south america than they make the entire US leg of the tour.

      @SnakePool@SnakePool2 ай бұрын
  • A little off topic, but here's a thought. Back in the monoculture day there were huge bands and artists that didn't even reach the top 10, Led Zeppelin for example, but they were real musicians focused on making music. We can all name every member of that band, but... and here's the point- we did not know anything about those musicians beyond interviews and rumors. I knew who Robert Plant was, but I didn't know about his private life and didn't really think about it, just enjoyed the music. These days artists are posting what thet had for breakfast and their favorite shoe company etc. Young artists post all day with music as peice of a larger portfolio of their talents. Social media has forced artists to "engage" and the music is secondary.

    @nickluca@nicklucaАй бұрын
    • Zeppelin had 1 top 10 song and 9 more songs in top 21 on billboard top 100 it was just they're mysterious aura but they sold out and where in many ways Bigger than the Beatles in the 70's so nope. I get the argument but maybe Page and Plant would still share their breakfast if it brought more album sales which is often why today artists do that. People, fans, us want to know as much as we possibly can about our favourite artist especially when you're a teen. It sells.

      @heaven_spark@heaven_spark28 күн бұрын
    • @@heaven_spark yeah sounds like we agree in general. I know way more about Robert Plant TODAY than I did in the 70s. I honestly knew very little about what he was doing outside of records and concerts. Now on social media he posts a fresh picture almost daily. So yeah it's just a different era. Where I differ is I find social media to be a turn off, although I do see your point that most people want to know more about their favorite artist. For me, it has ruined the mystery, but thats just me.

      @nickluca@nickluca28 күн бұрын
    • ​@heaven_spark "They're" means "they are". "Their" is the possessive. "THEIR" mysterious aura.

      @Stratmanable@Stratmanable10 күн бұрын
  • She was having a concert in a stadium 20 minutes walk from my home and I had no idea who was singing over there 😂. But now I know her for all the fuss.

    @sumiben5211@sumiben5211Ай бұрын
  • Music has become what TV shows are now. No one is watching the same show. So it’s hard to bond with strangers at the bar per se, when you make a reference and they are like ??? Then you are left with the “ You should really check this band/movie/TV show out, which no one ever does. My 2c

    @KyleJon@KyleJon2 ай бұрын
    • I agree!! I find myself “informing” people of bands/artists when I’m trying to have those good old days conversations about music I heard or liked. Also…I am one of those ppl who absolutely check out the band/artist when someone says that to me! But it’s for this reason…where am I getting my new music information now days? It’s an algorithm or someone saying “you should check this artist/song out”

      @sreneethomas@sreneethomas2 ай бұрын
    • It's better to ask "So what are you watching these days" which can cover plenty of ground and show some interest in this new thing you found out about. "Oh you're into sci fi stuff..."

      @jimkon1479@jimkon1479Ай бұрын
    • @@jimkon1479 The point is, is we used to watch Seinfeld on Thursday night. The next day, everyone would talk about it at the water cooler. It was a SHARED experience. Or SNL. Notorious for giving us catch phrases we use in daily life. But I’m order for it to work, EVERYONE had to see it. I can do a good Yogi Bear impersonation. But if I’m on a date, and the girl doesn’t know the character, it falls flat. Back in true day, the RECORD COMPANY determined who got to record and release music. So it was a SHARED EXPERIENCE of everybody hearing Hysteria drop, or Appetite for Destruction or Nirvanas album. Now it’s 80,000 new songs to Spotify every day. If Stairway to Heaven was in that 80,000, would anyone notice?

      @KyleJon@KyleJonАй бұрын
    • people still go to bars?

      @better.better@better.betterАй бұрын
    • Remember that time when you knew if you were gonna like someone because of the music they listened to? That jock who liked that one NSYNC song but didn't know who they were, you knew straight away you were not gonna get along with that dude.

      @vocalead@vocaleadАй бұрын
  • Here’s the problem with potential Super Bowl halftime performers. It’s not a concert anymore it’s an event. The choreography the props the lighting the effects you can’t just get up there and be a great band and play a bunch of songs. So that narrows down the field tremendously.

    @sampowellmusic@sampowellmusic2 ай бұрын
    • And hardly anyone is even playing or singing because The Producers (TM) don't want to risk a shorted microphone or a guitar going out of tune because a string broke. So then you immediately disqualify any artist who refuses to do a pantomime performance.

      @charlesheld3082@charlesheld30822 ай бұрын
    • Truth

      @cjdubuisson@cjdubuisson2 ай бұрын
    • I would say that this widens the list of possible SB HT performers, not shortens it.

      @nikodraganic@nikodraganic2 ай бұрын
    • So what you get is Ice Capades. Funny, though, that the greatest halftime show ever...was a live band singing and playing - Prince. Real talent never goes out of style...

      @dstarks360@dstarks3602 ай бұрын
    • @@nikodraganicagree. Is there any reason a non English singing artist could not entertain? Could say BTS do it? Say what you will about the music but they produce amazing shows and choreography

      @lill3lars@lill3lars2 ай бұрын
  • A big difference is that in the 80s, for instance, bands played instruments and actually sang songs. That is exhausting and requires time out. Now far fewer stars play in a band and the stadium experience is full of audio assistance, pyrotechnics and entertainment that is much less pressure on the voices of the stars.

    @championthewonderhorse9733@championthewonderhorse9733Ай бұрын
    • That's an excellent point

      @kumada84@kumada84Ай бұрын
    • I thought they'd bring this up. Especially considering super bowls are prerecorded, so not really a live show. Same can apply to concerts, you can just lip synch and call it a day. So you can do a bunch of shows without wearing your voice/body out

      @Walamonga1313@Walamonga1313Ай бұрын
    • ​@@Walamonga1313 I didn't know it was pre-recorded?

      @dutyfreeadventures5924@dutyfreeadventures5924Ай бұрын
    • They still do it. The instruments have chnaged! They also do even more: many control their own visuals, samples on the fly. A live show is much more involved now.

      @dcarbs2979@dcarbs2979Ай бұрын
    • I often find a band name with a decent song... But later discover it's just one guy in his mom's basement on ProTools. No tour coming LOL

      @WIMPY86@WIMPY86Ай бұрын
  • LiveNation is a huge part of the problem - they make going to shows so damn expensive for people that they don't have the funds to go see smaller acts, especially when tours are 'farewell tours', and you feel such an obligation to see the dinosaurs one last time.

    @tayloreh@taylorehАй бұрын
    • But the shows have to be so expensive, because there is no money in selling music anymore. We all went for Napster etc, and then streaming, and the artists make 3/5ths of stuff all on the music they record. So their only way to make money is live gigs. The simple reality is that they have to make money somehow. And if we are not willing to pay a decent price to buy the tracks, then we have to pay for it via the live performances.

      @gomezgomezian3236@gomezgomezian3236Ай бұрын
    • @@gomezgomezian3236 Yes. Music acts used to tour to sell records. You'd see band X and hopefully you'd start buying up their catalog. Now, nobody buys any music and outside of the top 10 artists on Spotify the rest get almost no play revenue so touring is their entire paycheck.

      @fredoswego@fredoswegoАй бұрын
    • ​@@gomezgomezian3236 the dinosaurs are cashing out by selling the rights off to their music. They're fine, they're just soaking up every last dollar so their families can get a seat on the spaceship to escape the collapse of a liveable Earth.

      @tayloreh@taylorehАй бұрын
    • @@gomezgomezian3236 you are exactly right. When I was a kid, an album cost $9.99 and a concert ticket cost $12-15. The point of the concert tour was to hype the album. Now an album costs ... $9.99 and nobody buys the whole thing anyway. How is anyone supposed to build a business around that.

      @johnphelan4215@johnphelan4215Ай бұрын
    • ​@@gomezgomezian3236true indeed, though live nation is still the bigger problem. they make it twice as expensive at a MINIMUM. as in the box office is half the price the day the tickets go on sale. wait too late & you'll be left with "resale" tickets which are not really resale, they were just withheld by livenation & depending on the show and artist they might be 10× or literally even 100× the price.

      @darkskinwhite@darkskinwhiteАй бұрын
  • I love how Rich takes the piss out of Rick 😂 Only very good old friends can do that to each other

    @ralelunar@ralelunar2 ай бұрын
    • Very true

      @robr2303@robr23032 ай бұрын
    • Ye - like I am a huge fan of the show - I watch every 20th episode - pissed myself laughing so hard..

      @DirkJacobsz@DirkJacobsz2 ай бұрын
    • Billy Gould Interview 😎✌️🙏

      @christiangibbs391@christiangibbs3912 ай бұрын
    • He has some really interesting points - would love to hear more conversations with him!

      @thewaldfe9763@thewaldfe97632 ай бұрын
    • Society calls it _being rude._

      @LClarke@LClarke2 ай бұрын
  • "Artists are bigger and smaller than they've ever been" - that about sums up the state of popular music nowadays. Thanks guys for this informative and intelligent discussion

    @johnbulger8044@johnbulger80442 ай бұрын
    • He should have qualified this by saying that a FAR smaller percentage of "artists are bigger than ever" because of the disproportionate exposure they get at the cost of relegating a larger swathe of artists/bands to obscurity.

      @radiocremebrulee4431@radiocremebrulee44312 ай бұрын
    • @@radiocremebrulee4431 100%

      @matsumoku1@matsumoku1Ай бұрын
    • Copy, paste and autotune, ruined music.

      @miguelbarahona6636@miguelbarahona6636Ай бұрын
  • Remember that time when you knew if you were gonna like someone because of the music they listened to?

    @vocalead@vocaleadАй бұрын
    • It still applies like 95% of the time...?

      @pablovirus@pablovirusАй бұрын
    • As someone who’s a fellow GenZer if I looked for friends based on music alone I wouldn’t have a lot of them.

      @johnny.V03@johnny.V0311 күн бұрын
  • I feel the same way about movies. I miss the blockbuster era of the 80's and 90's when a movie was a summer long event with commercials and fast-food tie ins and one or more songs in heavy rotation for two months or so. Movies now are one-time experiences. I miss that magic of experiencing the movie all summer long. The internet has caused an exponential explosion of pop culture such that it is impossible to experience it all or little pieces of it for long periods of time. Back to music, I see a lot of people my age act superior when a younger person doesn't know who Elvis, The Monkees, or George Jones are, but they have 1000 times (10,000 times) more music to dig through than we did. Us older folks had time to explore our pop culture plus the pop culture of the previous several decades. Kids these days don't have the time to do that.

    @TheQuantumWave@TheQuantumWaveАй бұрын
    • That's a really interesting point that I never really noticed was missing with movie releases nowadays. You really put me back in time to my childhood where a big movie release really was a long anticipated spectacle and the hype endured long after release. That's just gone nowadays. Lost in a saturated world of media. The average stuff really does make the good stuff stand out though.

      @bitemyshite@bitemyshiteАй бұрын
    • I hardly know something's out before it's no longer in the theater these days. No wonder there are so many flops.

      @HeathsHarleyQuinn@HeathsHarleyQuinn25 күн бұрын
    • @@HeathsHarleyQuinn That's a huge issue too. I've already missed two theatrical releases I wanted to see in the theater this year because of that.

      @TheQuantumWave@TheQuantumWave25 күн бұрын
  • “This stratification where people are getting deeper and deeper into the smaller silos.” Speaks volumes to the ability to turn on only music you like because you don’t have to communicate w/ anyone when you hide behind the phone or computer. This is why dating culture, work culture, music culture, film culture, and life perspective is so different than even 10 years ago. Amazing conversations Rick!

    @michaelscerbo35@michaelscerbo352 ай бұрын
    • I Think the isolation started when we transitioned from the boom box to the walkman.

      @bradleystereoguitaramplifi9616@bradleystereoguitaramplifi96162 ай бұрын
    • @@bradleystereoguitaramplifi9616 More people would agree if they knew what those things were!😂😂😂

      @notbraindead7298@notbraindead72982 ай бұрын
    • @@notbraindead7298I can agree, that was some dedication and additional motivation on the listener's part - it felt amazing to have a device that brought music with you - it changed the whole world around me growing up to the music of my true liking played directly into my ears as I took a walk downtown... instant soundtrack. I am sure it's still similar to these days, maybe the difference being that making your own mixtape required a little more effort and your had more limited time available on the tapes, which made us all choose carefully what tracks to physically bring with us... kinda like a videogame like Resident Evil or the earlier RPGs on 16bit, where you had limited space for the items you could bring around... There is something to the limited physical storage we had available at the time, and the asbolute infinite space that the cloud / streaming technology has rendered available. Wildly different times that's for sure!

      @2confrontational@2confrontational2 ай бұрын
    • @@notbraindead7298yeah. I would not recognize a Taylor Swift Song, or Adele, or Beyoncé. I am able to intentionally stay in my niche and I’m really good with that.

      @macdisciple@macdisciple2 ай бұрын
    • Try “Hey Siri, what song is this?”

      @CraigABuchanan@CraigABuchanan2 ай бұрын
  • This is not just music. The breaking down into smaller and smaller, isolated, silos. It's across the spectrum of culture, and politics, and the economy. Siloed cultures, within the culture, is the new culture. Interconnectivity, at the scale of the internet, creates forms of dis-connectivity, which, in turn, as tipping point thresholds are met, create more interconnectivity. The pendulum swings faster and faster.

    @stevehatcher7700@stevehatcher77002 ай бұрын
    • Divide and conquer.

      @izzytoons@izzytoons2 ай бұрын
    • I think recommendation engines do add value - but when they become the ONLY source of media discovery, that is when the problem arises.

      @radiocremebrulee4431@radiocremebrulee44312 ай бұрын
    • Yup,W/Everything.

      @danhartwigPerch@danhartwigPerch2 ай бұрын
    • amazing how much more we're "connected" to everyone, while simultaneously being more isolated from each other...

      @sseltrek1a2b@sseltrek1a2b2 ай бұрын
    • @@sseltrek1a2b "We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost…" ~ Charlie Chaplin, _The Great Dictator (1940)_

      @beingsshepherd@beingsshepherdАй бұрын
  • I've tried very hard not to know about Taylor Swift, in the same way I've tried not to know about Kim Kardashian

    @hohaia01@hohaia01Ай бұрын
    • You should at least listen to "Exile". All men only like that one song of her for some reason.

      @irissupercoolsy@irissupercoolsyАй бұрын
    • Check out her NPR Tiny Desk concert on KZhead. She's really pretty good solo. Beyonce is another artist who suffers from overproduction.

      @Demobius@DemobiusАй бұрын
    • I listened to one song last year. It was just bland. Not good or bad but boring.

      @user-lv7ph7hs7l@user-lv7ph7hs7lАй бұрын
    • I don't listen to Taylor Swift and I actively avoid anything related to the Kardashians, but I think you're making a mistake putting them in the same category. Taylor Swift is actually good. Not my cup of tea for the most part, and I don't really see why she's anyone's *favourite* artist, but she's on a very different level than those "reality"/"influencer" types.

      @karlhendrikse@karlhendrikse28 күн бұрын
    • 😂 I hear you… have never watched or cared about any of the K-family, but denying yourself of Taylor’s lyricism, storytelling, melodies, is a mistake. I am in my 60s and my playlists are heavily 70s music, but her music is worth my time and attention. Depending on your genre preference, she probably has something for you.

      @sulathenewfie4277@sulathenewfie427719 күн бұрын
  • The music was so ubiquitous, that you find yourself singing or humming a song you absolutely hated back in the day ❤

    @kimjohnson8471@kimjohnson8471Ай бұрын
  • You heard "Rosanna" everywhere back then because the labels paid intermediaries to get songs like that on the radio.

    @larrycrane4119@larrycrane41192 ай бұрын
    • bingo~~~

      @automachinehead@automachinehead2 ай бұрын
    • I totally agree, but I do still feel there are gatekeepers to what gets promoted, even if it's getting things out and bigged up on social media, on Tik Tok. The gatekeepers though has probably changed with what gets fed to people on streaming platforms just feeding you more of the same is narrowing music down to get similar songs that Rick has shown on his videos on the Top 10 songs on various streaming platforms. It wasn't ideal before with the paid promotion but I feel rescued labels are much more risk averse now and everything being suggested to you by algorithm now is just killing music imo.

      @mattpotter8725@mattpotter87252 ай бұрын
    • They still have those. You can't do payola, so you pay a placement agent.

      @nunninkav5307@nunninkav5307Ай бұрын
    • I didn’t think Rosanna was worthy of all the airplay it got. It was good song, but I didn’t see its absolute, above-the-rest greatness. To me, it was bland. Anyway, those radios were probably all tuned to same 2 or channels. Today, the playlists are infinite and people have their earbuds in, so we won’t get the same phenomenon.

      @dino0228@dino0228Ай бұрын
    • Rosanna is as bad as any pop song ever. Africa is conversely, equally amazing.

      @dank.6942@dank.6942Ай бұрын
  • I was born in 65. Still love all the music I grew up with. It helped I had older brothers so I had many albums to choose from and many radio stations to listen to. But sometime in the 2000's radio stations just started to be stale. Now I listen to a local independent station that plays local artists and artists I would never hear on the regular stations around me

    @gregwillert-po6nq@gregwillert-po6nq2 ай бұрын
    • Radio stations began to be stale with the Telecommunications act of 1997. Now that only a couple corporations own all the stations, everything sounds the same, and there's very little "local" flavor. The economic crisis of 2008 was the final nail in the coffin when stations across the USA fired most of their on air talent.

      @generationjones-le8ge@generationjones-le8ge2 ай бұрын
    • Yep. My local community station in Kansas City has always got something interesting playing in a number of genres and flavors. The politics and talk radio on that particular station is all trash, but their DJs consistently bring fresh music and insight into the music they're playing. Being KC, it's predominately focused on Jazz and Blues, but there's tremendous variety. Any other stations in the area pale in comparison.

      @bcj842@bcj8422 ай бұрын
    • I need to look into those local radio stations playing local artists How do I even find then though?

      @nonsensicalrants1703@nonsensicalrants17032 ай бұрын
    • @@nonsensicalrants1703 You just have to turn the dial on your radio really slowly until you hear something that doesn’t sound like anything else you’ve been hearing. That’s kind of how I found my local stations anyway…

      @bcj842@bcj8422 ай бұрын
    • @@nonsensicalrants1703 The local station by me is called "The Avenue" 91.1 out of Appleton Wisconsin

      @gregwillert-po6nq@gregwillert-po6nq2 ай бұрын
  • Man! Ricks interviews are getting better and better. Pat Metheny, George Benson . Michael McDonald,Sting,Seal, Peter Frampton, Andy, Summers, Stewart Copeland, Brian May and so many others I can’t name right now. Are despite all the thousands of videos about technique and theory this is the most inspirational educational music channel on KZhead.

    @theunwantedcritic@theunwantedcriticАй бұрын
    • Most educational channel in the world

      @mkhanman12345@mkhanman12345Ай бұрын
  • This is so interesting…. It seems that Monoculture birthed the Superstar. I always wondered what made artists like Queen, Michael Jackson, Prince so prolific, and why that style of Superstar doesn’t exist today. It really is interesting to see how the musical landscape has evolved.

    @aadaejohnson-lr4cg@aadaejohnson-lr4cgАй бұрын
    • Because their are really talented and unique great music, now is hard to find these days.

      @laj68@laj68Ай бұрын
    • @@laj68No its because the mythos cannot be created anyway because of the advent of the internet, we hve too much access to people

      @kelechi_77@kelechi_77Ай бұрын
    • ​@kelechi_77 I agree, people are looking at this with the wrong perspective. You see one in a million talents in the internet pretty often, they're just not an actual celebrity per se.

      @kenz2756@kenz275629 күн бұрын
    • Taylor Swift is as big as them, she toured Australia recently and she was everywhere, no other artists today comes anywhere near that.

      @chalkandcheese1868@chalkandcheese186819 күн бұрын
    • ​@@chalkandcheese1868 You said it, "recently", "today". The thing is, Mercury, Jackson and Prince are long gone now and we still remember them and feel their influence on culture. I wonder if Taylor Swift will be remembered at all a decade after she retires.

      @metjovi@metjovi17 күн бұрын
  • A new phenomena: may half people who knows who Taylor Swift is haven’t hear or mane any song. In the past you hear the song first and the artist name was linked to the song later.

    @AntonioSanchez-yl9wj@AntonioSanchez-yl9wj2 ай бұрын
    • That literally doesn't make sense at all, and II would be a person who has heard of the person of Taylor Swift herself. But not her music, maybe a song from her first album back when I was in high school if I heard it being played, one of the singles possibly. Just like Lady Gaga, the only reason I know her song from 2008 was because it was played at every party, but I can't even remember the name right now. Katy Perry's was I kissed a Girl, I always liked that title. I've always been a metal and classic rock fan, but a man has his pleasures. I like 90's techno, it's pretty good too. Like Daft Punk and what not.

      @daniellysohirka4258@daniellysohirka4258Ай бұрын
    • It's possible to still do things old school if you go to the kerrang site or listen to the radio, and you can just stick on a playlist here on ytube without looking at any of the song titles and just keep skipping through all the ones you weren't interested in. I still do things this way when i want to explore new music and lately i have been because music has been so rubbish. Also concerts they have backup bands before the main event comes on and i found the pretty reckless that way, although they aren't great live they still intrigued me and now one of my fave bands ever🙂

      @FlyingMonkies325@FlyingMonkies325Ай бұрын
    • I can tell the same about Cold Play, Limp Bizkit, Korn, Dua Lipa, Slipknot, Primus, Kathy Perry, Ed Sheeran, John Mayer, Animals as Leaders, Carnivool... I´ve tried, I swear, but I can´t remember their music, it doesn´t stick. They are like listening the rain fall.

      @miguelbarahona6636@miguelbarahona6636Ай бұрын
    • ​@@miguelbarahona6636 That's cos maybe you didn't like them or like them enough. Honestly from all those bands you just mentioned they only ever had a couple of hits the rest aren't good and other people feel the same from how i only ever see them like those few hit songs. Why does it work to get people to like those songs and not the rest? because they were made way more than the others to work commercially with a brilliant hook to it while the rest of their songs aren't like that. What it means by a hook it's like for example the katy perry song "i kissed a girl" we all know that one, right from the start it's like dumdumdum then DOOM and then right into "this was never the way i planned" and that freaking awesome drum beat continues GENIUS! it hooks you in straight away. If you listen to anything else up until 2005 it's the same and then there's bands like my chemical romance where it's hooks galore and then it changes into this amazing and interesting sounding bridge and then goes into the most awesome breakdown especially the song "welcome to the black parade" where it feels like two different songs in one with a few interesting changes and the immersiveness of the sound🤤 Growing up from the start of the 90s for me i grew up with all kinds of songs that were made with a brilliant hook to it, and it just works every single time how they intentionally do this. It's made to work with the whole psychology of our brain if not it's downright addictive to be honest but oh so good 🤗Meanwhile other songs that don't have this some it's a hit or miss and others a complete miss altogether, it simply just doesn't sound interesting enough or hooks us like that straight away. So it's totally normal what you've encountered with all those bands and there's a reason they're called hit songs. Music over the past 15 years though it's like they moved away from using hooks apart from the odd song but it's not working lol, maybe they did it to make music less addictive or the industry got tired of using hooks but it's just not working. Plus there's nothing left to do when it's all been doing so not sure how they can make music as interesting again.

      @FlyingMonkies325@FlyingMonkies325Ай бұрын
    • ​@@miguelbarahona6636Primus is so different than anything else that I doubt you can't recognize them when they play, even if you don't like them, which is fine

      @IGNACY-fp8zo@IGNACY-fp8zoАй бұрын
  • Another very important variable is that bands are not touring to as many cities, they are doing long residencies in one city and having the fans come to THEM.

    @DemskePaul2017@DemskePaul20172 ай бұрын
    • Exactly. He works for Live Nation so he's certainly not going to point that out.

      @kumada84@kumada84Ай бұрын
    • @demskapaul2017 that’s a very interesting point. I live in the UK and international artists often to just play London or London and one other city in the British Isles. So fans have to travel to see them. I didn’t know that American artists were increasingly requiring their fans travel to see them when on tour in the US

      @AurumEtAes@AurumEtAesАй бұрын
    • Only in America - I’m in Australia and there are no residences

      @doraking2823@doraking282310 күн бұрын
  • Nothing will beat accessing music than the fun of the 80's & 90's. Today music is business, not art. It's stale, repetitive, and emotionless.

    @pbest75@pbest7522 күн бұрын
  • Listened to AM radio as a kid. On one station I would hear Rock (a multitude), Pop (Sugar Sugar), Country (Cash, Camble), Classical (Beethoven), Novelty (Guitarzan) and more variety. Though there were specialized AM stations for Christian Radio or Country, the city stations I listened to had a somewhat diverse background. When FM came about, with its better fidelity and catering to a more sophisticated audience, I switched over to FM rock. But I still knew about some of the other music going on because you could hear it on other people's radio.

    @user-wb3bg5kw8c@user-wb3bg5kw8cАй бұрын
  • I think what has exacerbated the issue in my country, is the closure of all of the music stores (record, tape, CD). Many people are still “touch and feel”, turn it over in your hands, read the cover and get excited about it. Flip through the selection to see what’s available and new. I love rock and 80’s metal, but I am left to KZhead algorithms to suggest groups to me. One can’t search/google for a band you don’t know about. My iTunes collection consists of bands for who I already own the CD’s. So I have paid twice for the same albums. With the exception of Extreme 8.

    @jimmcdougall9973@jimmcdougall99732 ай бұрын
    • Some kept going in the UK, now more are opening. I still like looking through CD's. They were selling as new for £1 too, when I used to pay at least £10.

      @sharpvidtube@sharpvidtube2 ай бұрын
    • The internet is a great resource when you know what you're looking for, or if you want to find things that are similar or related to what you already know. But it's less useful for discovering anything totally new to you, completely outside of anything you were familiar with. We don't know what we don't know, and there's probably a huge amount of music we might enjoy that we just aren't aware of. Music stores used to bridge that gap, but now they're unfortunately becoming uncommon...

      @InventorZahran@InventorZahran2 ай бұрын
    • I still listen to my cds.

      @lesliedaubert1411@lesliedaubert14112 ай бұрын
    • you could rip your cds into itunes so you don't buy them twice. I think if you pay for the itunes match subscription once, it will put all of your cds into your itunes purchases and they might stay there even when you cancel (i could be wrong, i just saw this somewhere on the internet). this should not be confused with apple music, they are different subscriptions.

      @lance_374@lance_37421 күн бұрын
  • So glad David Draiman could come share his wealth of knowledge with us today.

    @nickv.7181@nickv.71812 ай бұрын
    • I thought it was Scott Ian....

      @fernandezvonschwephausen1979@fernandezvonschwephausen19792 ай бұрын
    • ​@@fernandezvonschwephausen1979nah his chin hair isn't impressive enough to be Scott

      @metetural9140@metetural9140Ай бұрын
    • Who's that?

      @LauraKnotek@LauraKnotekАй бұрын
    • @@LauraKnoteknot sure if that’s an inside joke but Draiman is the singer from Disturbed

      @deltab9768@deltab9768Ай бұрын
    • ​@@fernandezvonschwephausen1979 Maybe Scott Ian 30 years ago 🤷‍♂️

      @DrScott666@DrScott666Ай бұрын
  • This was the most incredible and informing interview. I’ve heard in a long time as a Gen X and a huge music fan and I’ve been to many many many times. I thoroughly enjoyed this prospective and often wondered about questions that were answered in this.

    @jamesfizer5150@jamesfizer51502 ай бұрын
  • This explains so much that I wasn't getting. I watch a few reaction videos on KZhead. Often it is folks that predominantly listen to HipHop and I am floored they have never heard of a particular song or a particular artist....When I know that song had been around for decades. That artist is, or at least was, world famous. It always floored me. How do they not know this song? How do they, at least, not have a remote familiarization with a certain song. This interview explains so much.

    @rlgroshans@rlgroshansАй бұрын
  • It seems to me, the change happened when albums stopped being a thing. When artists used to put out albums, they'd do the concerts to promote the album, and everyone would buy the album, and artists got rich that way. Now....the internet means you can find the album online for free. Everything shifted, when artists couldn't make it by selling a ton of albums. Now, they've got to do live concerts, and sell a lot of t-shirts.

    @cariwaldick4898@cariwaldick48982 ай бұрын
    • bruh recording artists' bread and butter has ALWAYS been touring and merch

      @eyeamstrongest@eyeamstrongestАй бұрын
    • It wasn't that could download the whole album for free. It was that could download/buy - often from official site of the artist *single* songs, without ever listening to the whole album. Before you used to get the whole album just for a one or few songs. It was also nice to have the physical items, the artworks. Internet streaming changed that, yes, but that's less because if you paid for the song or not.

      @joane24@joane24Ай бұрын
    • Hmm not exactly free you're paying your dues by viewing and listening and apparently they make like 39 cents per view for those in the billion view club which gives them $2.6 million globally, that's per music video😋so every time you listen it's like paying for the song over and over again it's just the money isn't coming from us anymore. So that's like over $10 million for just 5 songs they earn a lot doing it this way vs us paying £13 or $15 per album. This is the future when it can be monetized in such a way, i must admit though i miss buying physical copies of cds with my own saved money but at the same time i was also very limited to what i could find and listen to. Currently there's no excuses for what streaming services for tv shows and movies are doing when they could just create a giant platform and put literally everything old and new on it and let everyone watch while it's monetized. Ytube changed the game once again when it was created back in 2005. They'd need to create a giant databank for all that it's already time for everyone to just go with the change because they make a lot more money this way and we get to view it for free yup! but it's a win/win now when we all benefit i don't see nothing wrong with it and playlists are helping quite a bit too it just all needs to be less isolated and the only way to do that is create their own platform and joining together to do that. Not going to happen atm until the big corps wrap their head around it all but once they do i think they'll come around to it all soon enough it took a while to get record companies to get down with putting all their music on here lol.

      @FlyingMonkies325@FlyingMonkies325Ай бұрын
    • @@eyeamstrongest Sure. But the way artists market their music is going to have an effect on how they make their "product." I've heard that the best way to support an artist, is to buy a concert T-shirt from their site. That can't be conducive to making great music. That's more about showmanship, and visual appeal. I look at the music when albums were king, and the artists weren't "hot." They didn't worry as much about selling an image, as they did about making good music. They put on good shows at their concerts, but many were criticized if they paid too much attention to how they looked--like Kiss, and the "hair bands." Grunge dialed it back, with even less attention to looking cute. Now... I love Taylor's personality, her business acumen, and how she treats her fans and employees, but...I'm not sure I'd call her a stellar musician. Her actual product isn't her music. Sorry for the long ramble.

      @cariwaldick4898@cariwaldick4898Ай бұрын
    • ​@@eyeamstrongestWrong, bruh. Albums make them more money than concerts. Concerts were for selling the albums.

      @shiptj01@shiptj01Ай бұрын
  • I have discovered all kinds of new artists because of KZhead. It's not from listening to music, but listening to people TALK about music.

    @vagabond197979@vagabond1979792 ай бұрын
    • Absolutely.

      @matthewdennis1739@matthewdennis1739Ай бұрын
    • I like to follow music promoters and find music from there.

      @LibraryofAcousticMagic3240@LibraryofAcousticMagic3240Ай бұрын
    • @@LibraryofAcousticMagic3240 That's one. Also if you seek out what other music lovers are listening to and just ask them, a lot of the time they'll share some great stuff with you. Most people just aren't into that.

      @matthewdennis1739@matthewdennis1739Ай бұрын
  • As a musician myself who plays local bars, i got no problem with megastar artists playing stadiums. Whatever floats your boat, theres always an audience out there no worries! I'm pretty sure Rick Beato, Taylor or any other major artist for that matter aint losin' sleep over your opinions.

    @James-wj8eq@James-wj8eqАй бұрын
  • I love this discussion. Something I love about your channel Rick is that you will dive into different genre’s and that gets me out of my ‘silo’ - or bubble/vacuum chamber.

    @paulmgregory3666@paulmgregory36662 ай бұрын
  • Some of it comes to context. Here in the UK we have Glastonbury festival that has in the past been about bands or artists with real instruments- guitars, drums, bass, piano, horns. They don’t have to be rock, but there is a need for ‘live music’ where people can sing along to the hits with a real band. Within the past 5 years there has been an attempt to introduce Rap acts, Pop Divas and teen bands that perform to a backing track with dancers behind and it’s always fallen flat. And I think it’s just not the sort of music that works in the context of a festival where people are standing in a foot of mud and rain.

    @alangreenway6695@alangreenway66952 ай бұрын
    • Probably true in part for main stage acts. However both Stormzy and Beyonce killed it when they performed. There are loads of great bands to see on the other stages though.

      @marshac1479@marshac14792 ай бұрын
    • ​@@marshac1479killed it as in killed the festival.... they're both rubbish

      @misemefein100@misemefein1002 ай бұрын
    • ​@marshac1479 that was the end. Artists like that depend on a cd with backing tracks and a good light show. A good rock band doesn't have to depend on a light show because of the energy when they play. Watch rock bands in the 70s and 80s playing in stadiums/festivals, you'll get what I mean.

      @ivorharden@ivorharden2 ай бұрын
    • @@ivorharden I don't have to as I grew up in the 70s and 80s.

      @marshac1479@marshac14792 ай бұрын
    • @@marshac1479 oh good, so you understand.

      @ivorharden@ivorharden2 ай бұрын
  • Great guest. I am a bit older than Rick. Notice how “radio” comes up? I was listening to someone, I forget, on Tidal. After the artist I was listening to was finished, before I could change to another favorite artist, the AI or whatever, at Tidal played a “suggested” artist. I sat up and wondered what I was listening to. Loved it. The artist was someone called “Mitski” never heard of her. I ended up play a few of her many albums. A few? Liked the music so much I discovered she is just starting a world tour. Looked for tickets…never got out of my dang chair! Appearing in NYC, great venue, the Beacon Theater. For four nights! Who other than the Allman Brothers does four nights at this great venue? Ok great, over to Ticket Master. NY four nights at the Beacon theater plus two nights in Brooklyn…SOLD OUT. Looked at some of the other venues she was playing…around the world! Yup. Sold out. I was stunned. I realized I have spent too much time listening to re masters of Jethro Tull and lamenting the demise of my faves from the sixties and seventies and decrying the weird stuff on POP these days. There’s some amazing stuff out there. Streaming, opens the world up and can open our ears to all of it. I have found some great music from Germany and the Netherlands. And a huge amount of music from the past I somehow missed. The Jayhawks catalog is large and still growing! Larkin Poe are just wonderful. Focusing on the pop charts and griping about hip hop and lamenting the fading heroes of hard rock… Don’t waste the time. Open your ears. Get your IPad out and start looking around. Things aren’t so bad.

    @JohnLnyc@JohnLnyc2 ай бұрын
    • You miss out on a lot of great music by being a music snob

      @ArthurSanford3706@ArthurSanford37062 ай бұрын
    • I notice a lot of that reminiscent whining when talking with a lot of the older guys. I totally get where they're coming from, though, because I admire and enjoy all the good old stuff as much if not more than they do.... But there's so, so much great new music out there because the barrier to entry for passable-quality music production is so low. The increase of overall outflow does output a lot of garbage, but at the same time so many goodies and gems come flying out too. It only looks bad because the corporate suits are marketing and pushing some of the most lackluster, uninspired junk to the top. There's really good stuff just below the surface and you don't have to do all that much digging.

      @bcj842@bcj8422 ай бұрын
    • @bcj842 Not to mention their was a lot of junk in the 60s-90s but since it didn't have staying power no one remembers it

      @ArthurSanford3706@ArthurSanford37062 ай бұрын
    • @@ArthurSanford3706 True.

      @bcj842@bcj8422 ай бұрын
    • @@ArthurSanford3706 that’s tru of every era in music,

      @JohnLnyc@JohnLnyc2 ай бұрын
  • The Monoculture dying started when Jean-Michel Jarre and Kraftwerk started doing music without lyrics or in German/French. We Europeans usually got songs translated in the 1950-1960 into our mother tongue so huge amounts of songs known in English is known to us in our native language Anni-Frid Lyngstad did What Now My Love in Swedish. Now we fast forward and Rammstein is huge in the world singing in German. We have had an almost No 1 hit on the Billboard list in Finnish language with Käärijä singing Cha Cha Cha. We see the "KZheadr react to ........" era where songs in other languages are a huge part of that field. The way a 20 or something old song from Herbert Grönemeyer (he who played Leutnat Werner in Das Boot) goes viral in those channels (his song is called Der Weg about his wife dying of cancer) is wonderful to see. And the way that people start to listen to music in other languages and really learning those languages are wonderful. Singing in English and doing lyrics in that language when it's not your native language is hard. Grönemeyer tried that, but still his songs are better in German. And then we have the big Spanish wave in the 1990-2000 still doing it big. I know people learning languages just after hearing favorite songs in the Eurovision Song Contest. And this is wonderful. When I was a teenager in the 1990s finding music in other languages to aid you in learning that language was super hard. Now we have Spotify and KZhead without barriers. Wohoo!

    @Goddybag4Lee@Goddybag4LeeАй бұрын
  • Rick this discussion is fantastic and can be extrapolated to all forms of creative media. The algorithms have connected, divided, organized, and compartmentalized all of us!

    @blahyoubleep@blahyoubleepАй бұрын
  • I predict Rick Beato hits 5 million subs by the end of this year. He's reached a tipping point where it becomes exponential in growth. Rick created his own niche. There's literally nobody who can do what Rick does. Rick is the 'Bill Nye The Science Guy' of music.

    @KevinCowden-ow5to@KevinCowden-ow5to2 ай бұрын
    • @KevinCowden-ow5to I've seen Bill Nye here and there but I don't get the reference to him. What is it about him that made him your choice for your analogy? (assuming that, say, Carl Sagan wouldn't have worked) What makes Bill Nye the "Bill Nye the Science Guy" of Science? (What makes Bill Nye the Rick Beato of Science?)

      @tinyPaleBlueDot@tinyPaleBlueDot2 ай бұрын
    • Bill Nye isn’t a scientist.

      @toxiclevel8790@toxiclevel87902 ай бұрын
    • @@tinyPaleBlueDot all I'm saying is that dude is going to be a household name. Don't get your panties all twisted.

      @KevinCowden-ow5to@KevinCowden-ow5to2 ай бұрын
    • @@tinyPaleBlueDot people like you really have nothing to say

      @KevinCowden-ow5to@KevinCowden-ow5to2 ай бұрын
    • @@KevinCowden-ow5toI dunno. Maybe his missus/sister/daughter/niece/ wasn’t putting out tonight

      @Madkid73@Madkid732 ай бұрын
  • Love how Rick lets his guests talk.

    @mistermousterian@mistermousterian2 ай бұрын
    • In this particular instance he really didn't have much of a choice 👀🤣

      @kumada84@kumada84Ай бұрын
  • I'm glad he mentioned the Toto example. I always think of my mom and I walking to the car in the mall parking lot and I heard "We Are The World" from another car. I immediately turned the radio on and knew which station to switch to to hear the same broadcast of the song. There were only a few options in our area, just like TV.

    @markkempton4579@markkempton457925 күн бұрын
  • This is one of Rick's most informative videos (imho), in that they're illuminating us on how things in the "digital age" (smartphones, etc.) have brought the world closer together, but, in contrast, we are more "siloed" (choosing our own programming) than ever. On top of all this, I"m just (very) happy that the sound from KZhead, Facebook, etc., sounds pretty clean to my ears. The FM stations in my city have went to sludge in the last 2 decades, making the songs nearly unlistenable--talk about "regression' ! As long as the content providers include good sound, it will make the (personal) choices much more enjoyable to listen to and experience !

    @Jehoshful@JehoshfulАй бұрын
  • Rick's videos really explain a lot to us, and confirm many of our suspicions about the music business.

    @zapveresepa1@zapveresepa12 ай бұрын
  • At times it seems that an artist’s persona now supersedes their art. Older generations may listen with their ears, while some younger generations prefer to listen with their eyes.

    @teddy-ni8jh@teddy-ni8jh2 ай бұрын
    • Excellent!

      @XCodeHelpHub@XCodeHelpHub2 ай бұрын
    • OTOH, artists like Mick Jagger have been working a consciously created and carefully maintained persona for more than a half century. The music was good too, but would the Stones have lasted as long as they have with an equally talented but less-charismatic front man? Lots of other examples too - Freddie Mercury, Michael Jackson, and there was that one guy with the odd name... "Elvis" I think it was.

      @paulm749@paulm7492 ай бұрын
    • Your argument makes no sense because these artist songs are still popular and younger generations have no fucking idea what they look like

      @pjuliano9000@pjuliano90002 ай бұрын
    • Yeah I would disagree. I think streaming encourages listening with ears more than ever. People no longer interact with artwork and physical medium / live shows like they did before. They just hit go on the Spotify playlist and have no idea what the artists look like. I know what all the 90's artists I grew up with look like but have no idea what half my recent discoveries look like. It's a completely savage environment now. Either you like the first minute of Spotify discover tracks or they get put in the bin. With the old monoculture people had so much more time to listen to music and let it grow on them / get to know the artists.

      @CameronClark-bb4tr@CameronClark-bb4tr2 ай бұрын
    • We hardly need to use our ears How music changes through the years

      @WayneKitching@WayneKitching2 ай бұрын
  • I'm a 46-year-old woman who loves metal, classical and jazz music so I guess I am not the target for Taylor Swift's music. I get annoyed when everyone makes a fuss about her during NFL games.

    @MYOB2023@MYOB202322 күн бұрын
  • The importance of live gigs today is an interesting factor and certainly an improvement, especially for bands who can pull their weight live. Back in the 1990s, record companies saw tours as promo tools for the single and album releases. Today, the situation has reversed: bands use tours to sell albums that wouldn’t get sold otherwise without a huge major label behind them. I remember in the 1990s many American bands were complaining about the lack of interest for live gigs among American audiences, who were too lazy to go to a concert because they only hung around in front of their TV, and they were always fond of the energy at gigs in Europe and Asia. The lack of availability is something that‘s really alien to younger people now. We often had to rely on MTV for hearing one particular song that wasn‘t available in the record stores or the local library. I followed the charts regularly in the mid-to-late 1990s and there was always a certain time lap (usually a half to one year) between American and European releases.

    @horstborscht7401@horstborscht74012 сағат бұрын
  • The way Rich is talking to either/and/or the camera or/either/and/with/to Rick is fascinating.

    @77Matt@77Matt2 ай бұрын
    • I find it quite annoying, very robotic. I'm pretty sure the way to talk to someone is to look at them.

      @riteasrain@riteasrain2 ай бұрын
    • I had the same thought. As someone who is on (web)camera quite a bit, it is a practiced skill to talk direct to camera as if the camera were a person in the room. Also: this is not the time for that skill. Look at the interviewer lol.

      @Ensorcle@Ensorcle2 ай бұрын
  • Think of VH1's.......I LOVE THE 80s, I LOVE THE 90s, and they did a 70's version. At least there were plenty of cultural touchstones in movies, and tv and music. Now, maybe only sports is a monoculture event. I don't know if this current or next generations will have enough commonality for a shared, life experience. Because of ALGORITHMS. Only the APP of TikTok is MONO-CULTURE, but not the experience of it. Saying that, I FREAKING LOVED THE 80s, and 90s. Respect for your channel Rick. MASSIVE, respect.

    @eddiereece5050@eddiereece50502 ай бұрын
    • What do you mean by saying TikTok is sort of monoculture? People using that app may be seeing the same videos, but they watch many more the same day forgetting every one of them by the time they go to bed. They even may not have the time to talk about them since new videos are being uploaded everyday. Back then, people watched a TV show or a movie and were able to talk about it the whole week if not the whole month. Now so many things are happening at the same time I doubt people actually appreciate what they consume. Each cellphone is a different world.

      @metjovi@metjovi16 күн бұрын
  • Thank you! It actually occurred to me this is the first time a huge artist exists and I don’t know one song - I thought it was my beginning my end

    @CJ-ft9yo@CJ-ft9yo5 күн бұрын
  • The phenomena you are describing isn't limited to entertainment. It permeates our world today in all aspects of our lives. We have become balkanized as a country; I'm speaking of America but I suspect there are other countries experiencing something similar.

    @Flashback2020@Flashback20205 күн бұрын
  • Remember that the ability to track music listening is a relatively new technology. Prior to that, they could only track sales and plays that were reported. I use to record songs off the radio with my boombox and play them over and over hundreds of times. Not to mention that the ability to listen to any song at any time is also relatively new. It's so hard to compare things from different eras, when the "rules" are constantly evolving. Popular longevity is the best measuring stick. What music of today will still be popular 20, 30, 40, etc. years from now.

    @sirjoseph68@sirjoseph682 ай бұрын
    • 'Popular longevity is the best measuring stick. What music of today will still be popular 20, 30, 40, etc. years from now.' Popular with who though? The teenage girls that grew up with Taylor Swift will stick with her throughout their lives, just like old folks like me still listen to Deep Purple and Black Sabbath but neither of us will ever listen to a note of the other....

      @Veaseify@Veaseify2 ай бұрын
    • Don't make assumptions about who will listen to what. I have some taylor swift I like and I like black sabbath and deep purple. People aren't limited to one thing

      @ryanhopkins5239@ryanhopkins5239Ай бұрын
    • ​@@Veaseifyprobably taylor swift's listeners will be constant but they will die sooner or later. The question here is, will her songs be accomodated by the next generation? Popular longevity is also mean by even the artist is no longer in existence, his or her music is still listened and accomodated by the next generation. For example, classical music, there are youngers still in love with this genre even the pieces were compose centuries ago.

      @NoName-sr6fj@NoName-sr6fjАй бұрын
    • Music is completely subjective though. There's a lot of music that has "popular longevity" that I think is utter garbage. What does a song being popular for a long time really mean in the grand scheme of things? What are we even trying to compare?

      @matthewdennis1739@matthewdennis1739Ай бұрын
  • As an old millennial Im so glad I experienced the before times in the 80s and 90s.

    @custum18@custum182 ай бұрын
    • As a boomer, I could say the same about the 60s and 70s. Best show ever-- Who's Next tour with about 3000 fans in Boston.

      @mistermousterian@mistermousterian2 ай бұрын
    • ​@mistermousterian that must have been amazing. IMO The Who is the greatest band ever. I wish I was around to see their shows back then.

      @mattshaheen5333@mattshaheen53332 ай бұрын
    • @@mistermousterian Fusion was the ultimate experimental suprise at every concert how Jazz can sound elseways

      @NPCONSULTING247-jy3pz@NPCONSULTING247-jy3pz2 ай бұрын
    • as an old millennial you were 7 in 1990

      @fixedgear37@fixedgear372 ай бұрын
    • Same 😢😊

      @arthurengelbert788@arthurengelbert7882 ай бұрын
  • A really awesome chat and so true. Regarding smaller bands, Spotify's "song radio" feature has led me to discover so many new bands I never had heard of otherwise. Artists like Beach House, Marissa Nadler, Noah and the Whale, Richard Hawley and Interpol were all found on song radios, and led to buying vinyl from them. Also it used to be you'd scour record stores for months, even years looking for a particular album. Like Veruca Salt's ep with Steve Albini was legendary and impossible to find. Its so great now there's no barrier to distribution and you see younger audiences listening to Black Sabbath and Iron Maiden along side whatever is new. Its all there and accessible for everyone. It does feel like an exciting time for music.

    @DavidScott-hi4fz@DavidScott-hi4fzАй бұрын
  • This great discussion could be applied to almost everything in the future.

    @glennwilliams8861@glennwilliams8861Ай бұрын
  • Wow. Thanks for stopping by, Rich. That was the densest, most concentrated 15 minutes of take on how the music biz has changed. This was the opposite of filler, BS and wordiness, it's so good im gonna have to watch it again to soak it all up. Most refreshing.

    @rotaxtwin@rotaxtwin2 ай бұрын
  • 120 Minutes was the "It" show for people like me! ❤️🎵👊

    @pisceananomaly@pisceananomaly2 ай бұрын
    • 100% So many great bands that should've been bigger in a proper music world.

      @1967musicjunky@1967musicjunkyАй бұрын
    • Me To

      @user-et2fj8xm5l@user-et2fj8xm5lАй бұрын
    • Matt Pinfield always had my ear 😊

      @WIMPY86@WIMPY86Ай бұрын
    • @@WIMPY86 Absolutely. His brilliant mind of musical information could pop many heads at once.😁👊

      @pisceananomaly@pisceananomalyАй бұрын
  • Without a doubt this is the best era of music bc a guy in a NY office can't tell me what to listen to. I discover more bands in a day than a music fan in the 80's did in a year

    @nickkorea5850@nickkorea5850Ай бұрын
    • Nonsense. Have you heard of music magazines, independent AM and FM radio stations, pirate radio, cassette copies shared around?

      @jamesprivet@jamesprivetАй бұрын
    • @@jamesprivet I have! And guess what - its still exponentially faster to preview vast quantities music on my phone. All those sources you listed were still based on "gatekeepers" who picked and chosed for us - they were just hipster gatekeepers. I do miss that thrill of discovering a new band from college radio or by reading Maximum R&R...but even then, it was a massive effort to hunt down an album unless the majors produced it. Now I'm like "Sam Prekop? I'll listen to his entire discography over the weekend."

      @LouLou-cm3pp@LouLou-cm3ppАй бұрын
    • ​@@LouLou-cm3ppyeah, that's because you were already used to the LP formula and you kept it. Younger generations just don't care anymore about albums or listening to all the songs an artist produced. They just listen to the more popular playlists like "hot hits" etc. And that's all. And that's exactly the same, if not worse, gatekeeping you were talking about in the past.

      @samuelecallegari6117@samuelecallegari6117Ай бұрын
    • @@samuelecallegari6117 Right, "the algorithm" is the worst gatekeeper!!!

      @saltlakedood@saltlakedoodАй бұрын
    • yes, you're right ... Now, which bands did you discover "yesterday"? Still remember them? ;-)

      @ghimbos@ghimbosАй бұрын
  • I think there is a key factor that has contributed to this change. Nowadays each artist is actually maximizing their potential by reaching every possible person who might be interested in their stuff throughout the world. And the others don't care or haven't heard of them. Thus creating a fairly large niche and engaged fanbase. Hence "bigger" and "smaller" at the same time. Earlier, the music didn't reach all the audiences who maybe interested and only circulated around a few countries, where everyone heard them because they couldn't be avoided, but they were not necessarily interested in them. Hence creating a mega listening audience but with lower levels of engagement.

    @imonghose553@imonghose553Ай бұрын
  • I recently heard RUSH in Wegman's!! Years ago I heard Jeff Beck, Hammerhead at my old supermarket.

    @grinkashman7884@grinkashman78842 ай бұрын
  • When Rich noted the statistic about ten Imagine Dragons songs garnering a billion plays each on Spotify, my question was "how many of those plays came from people who deliberately looked up those songs and chose to play them, and how many of those plays came from Spotify randomly selecting songs for the listener's queue on their behalf?" I ask because I wonder whether awareness of an artist's music actually translates to popularity of said artist.

    @charlesthornton6713@charlesthornton67132 ай бұрын
    • I agree and also if add how many actual fans of the group are streaming the song over and over

      @robbielux8353@robbielux8353Ай бұрын
    • Even it were only half of a billion it’s still crazy.

      @jesseredden7123@jesseredden712321 күн бұрын
  • Please have Rich on more often - he's awesome!

    @MadnessMotive-1428AZ@MadnessMotive-1428AZ2 ай бұрын
  • Today is easier to track and anticipate attendance because ticket sales are mainly online. That allows producers and artists to make quick decisions about doing additional shows in a city or venue. In the past this information was not readily available and having a second or third show in a venue was a risky proposition.

    @lewest7317@lewest7317Ай бұрын
  • In the seventies when we were hearing the mainstream music (as part of "mono-culture") we still were not necessarily locked into that. When music became more and more a part of what I wanted in my life I began to look outside of mainstream offerings. I would test albums to check out lesser know artists. I would go to a show to see what was up with a new band. Start tuning into a new radio station with a different angle on music. Whatever. The hunger for more just made me push past what the mono-culture offering had. I still do that now. If all you do is follow the feeds that pop up you have to know you are going to miss a lot of great stuff. You have to look outside of feeds and mainstream offerings or the customized offerings the algorithms send to you. There is no end to how amazed I am regularly in surfing through music channels and finding some incredibly talented artist doing something very cool.

    @ResistTheNonsense@ResistTheNonsense2 ай бұрын
    • Some of my favorite bands are pretty new and relatively unheard of. Rolling Blackouts Coastal Fever, SLIFT and Disq. These bands all played on KEXP's KZhead channel.

      @hotrodjones74@hotrodjones74Ай бұрын
    • Absolutely, and there are people who are still passionate about music and will share that music with you. My favorite band/artist ever The Gaslight Anthem/Brian Fallon, I found because a friend recommended them. Then off of that I found Dave Hause and the Menzingers, Chris Wollard and the Ship Thieves, Chuck Ragan, Tim Hause, etc. One of my other favorite artists of all-time, Josh Ritter, I stumbled upon on Limewire completely by accident and just happened to give it a go and completely was floored. It was one of the happiest accidents of my life. And then he led me to Iron and Wine, Gregory Allen Isakov, Jason Isbell, etc. If you love music finding it is easy.

      @matthewdennis1739@matthewdennis1739Ай бұрын
  • I love this kind of stuff! I find it fascinating to see the sociology aspect of music in a historical context. Thank you for doing this, Rick!

    @robwebb9413@robwebb94132 ай бұрын
  • Back then people were selling albums. Nowadays (almost) the only way to earn a living for an artist is playing live as much as possible, that's one of the main differences between now and then (and likely why U2 were making two stadium shows in a raw while Taylor Swift ten). With a million streams you get about $4000, with a million copies sold you'd buy a house.

    @telepe@telepeКүн бұрын
  • I'm only familiar with her earliest work and I can't say I'm a fan but I do admire her marketing savvy.

    @dereks1264@dereks126423 күн бұрын
  • I'm unconvinced of his analogy. Artists play shows to earn a living comparable to a rockstar in the 80s. I've seen many legacy acts reach far-flung parts of the world when back in the day, you'd be lucky if they get to tour your non-first world non-english country. No one wants to tour South East Asia in the 90s because they don't monetarily have to. This can't be said today. They have to do it to earn their much deserved money. And it's exactly why shows are so expensive because it has become the artists' main source of income. Back in the day, you could get a million dollar record deal, never have to tour, and be fine with it.

    @tingkagol@tingkagol2 ай бұрын
    • Right no mention of that. Many artists are touring as its the only way they can make money. Small album sales and miniscule streaming incomes. I recall a band on the radio being interviewed, about five years ago, saying they sold small amounts of records, then turn up to play at a venue, packed, and were amazed how everyone in the audience sang along and knew the words!

      @roostfezza7563@roostfezza75632 ай бұрын
    • @@roostfezza7563 Right. It's not that there's more demand for concerts today. If you have a hit record then and now, demand for concerts is a given anywhere in the world. The difference is artists like Michael Jackson don't need to do tours and Taylor Swift has to. Just because Michael Jackson did fewer tours doesn't mean there was less demand.

      @tingkagol@tingkagol2 ай бұрын
  • Each generation, each person mostly, has their story of “Where were you...”. For me, it was the day I heard of the invention of the MP3 codec.

    @jayluck8047@jayluck80472 ай бұрын
    • But where were you?

      @beingsshepherd@beingsshepherdАй бұрын
  • I saw Marky Ramone and his band a few months ago. Small club, some 200 people I guess. I was standing right in front of the bassist. Pure, raw and honest music. I will never go to the big stadium shows and pay 100 dollars for an artist that I can’t even see.

    @sayjustwordstome@sayjustwordstomeАй бұрын
    • Yeah, all the best shows I've ever been have been smaller venues with artists who play real music. Everything from Brian Fallon and Tyler Bingham to Brett Dennen and Dave Hause.

      @matthewdennis1739@matthewdennis1739Ай бұрын
  • Fascinating discussion. I love these new terms to my ears “mono-culture,” and “silos.” As a fledgling artist myself, it’s helpful to find terms that work to navigate me in this streaming-era after growing up with the MTV-era. In one sense, philosophically, a “silo” is just a subjective “mono-culture,” while “mono-culture” was a universal “silo” across the globe. So for fledgling artists trying to navigate success in the streaming-era with subjective “silos”, we have to expand our compatibility to multiple “silos” more than expanding the access of our music (because everything is already accessible virtually). Yet the pitfall with molding our artistic compatibility to multiple “silos” for our music’s success runs the danger of creating generic music - robbing artists of the freedom to create music with unconventional traits. We would have to keep writing I, IV, vi, V progressions, 4/4 beats, lyrics about love or partying, and never stretch our wings with non-diatonic music or unconventional rhythms, or lyrics with much needed subject matter for our society to progress like folk music used to do. That becomes the next challenge of artists under the streaming-era - how to be creatively-free in a multi-siloed culture. 🤔

    @frankinthesnyderverse1488@frankinthesnyderverse1488Ай бұрын
  • Maybe I'm getting old... But there was a vibe to decades, musically. The 70s had it's vibe, as did the 80s and the 90s. When I look back to the 2000s and the 2010s... I get no vibe... there's no definition to it I can feel anymore. Am I the only one?

    @Gjungling@Gjungling2 ай бұрын
    • idk... as someone who grew up in the 2000s and 2010s, there's definitely a musical vibe to those eras imo.

      @omelasbaby@omelasbabyАй бұрын
    • @@omelasbaby Yeah there's a vibe alright... It's a terrible vibe

      @symptomofsouls@symptomofsoulsАй бұрын
    • early 2000's has a vibe, 2000's as a whole is SLOWLY emerging. 2010's is far more subtle

      @2020theGuitarPlayingRapper@2020theGuitarPlayingRapperАй бұрын
    • I disagree. 2000s music definitely had a distinct vibe and was actually pretty diverse musically. We had Britney Spears, Beyonce and Lady Gaga with pop/dance club bangers; Evanescence, Paramore, Greenday and Linkin Park with rock/metal/emo hits; Mariah Carey, Mary J. Blige, Usher and Neyo with passionate r&b ballads and T-Pain, Snoop Dogg, Outkast, Akon and Jay Z with cool hip-hop jams. I still vividly remember how these different genres were all massively popular everywhere

      @drewm.2790@drewm.2790Ай бұрын
    • @@th5841mmmmm in the mainstream? There are 2 genres.. its not more diverse. And number 1 stay like 10 weeks because the algorhythm only supports success. I dont like current mainstream music at all. Especially in the usa 😂 and spain 😂 omggg people have no taste

      @Victorcolongarcia@VictorcolongarciaАй бұрын
  • Thanks for bringing this subject up! I Have told friends for YEARS, Super stars of music today have a harder time making the music long lasting.

    @theutahman2254@theutahman22542 ай бұрын
  • The part that everyone misses is that it used to cost thousands of dollars to record one song and if you wanted a quality record, you had to pay for studio time, session musicians, a mix engineer, a mastering engineer etc or be among a select few very talented or very well connected acts that get signed. These days, anyone with a good enough laptop can make an acceptable or at least passable record by following a couple of tutorials. We've had music made by some prodigious kids in their bedrooms become massive hits and get nominated for prestigious awards. While this has unshackled great musicians who the mainstream record labels would've never looked twice at, it has also flooded the music market with a lot of mediocre music that is neither horrible nor anything to write home about driving down the value of each individual piece of music. The more music we create, the less valuable each individual piece of music becomes.

    @austinedeclan10@austinedeclan10Ай бұрын
    • I always thought so. Like how the more cars there are, the more exhaust gases emitted to the air. The more clothes, shoes, jewelry, phones etc are produced, the more of them aren't sold and end up in landfills.

      @asosyalpicimamk@asosyalpicimamkАй бұрын
    • Nice points. I do feel like the biggest downside to instantaneous distribution over the internet and technology advances that make music production more accessible is that it degrades the quality and floods the market with a lot of crap that you have to listen through to pick out the really good stuff.

      @xennialmusic@xennialmusicАй бұрын
  • I remember wanting to watch the Grammys to watch my favorite artists perform. I couldnt name 5 artists on the top 40 now.

    @MrDeengels@MrDeengelsАй бұрын
  • Love this guy, great, dry sense of humor! Loved it when he mentioned Rick's Apple rant as the reason for Shazam not working on his iPhone 😅

    @marcosambrotta101@marcosambrotta1012 ай бұрын
  • I think that the Grateful Dead did things differently than most bands back in the 70s and 80s. I wish Rick would discuss that one day.

    @flyntoakwood2298@flyntoakwood22982 ай бұрын
    • Hey, I asked Rick about the Dead on a live stream and he said he doesn't do videos on them because they block, but he could talk about a live performance, like Micheal p. But he hasn't done that. I guess it's up to Rick though.

      @Word77787@Word777872 ай бұрын
    • I would LOVE to see Rick interview either Phill Lesh or Bob Weir....preferably Phill as he is over 80?

      @OscarRuiz-gj3mp@OscarRuiz-gj3mp2 ай бұрын
    • I really don't think he likes them...at all.

      @MattTee1975@MattTee19752 ай бұрын
    • It would be REALLY interesting if he covered the CIA ties to the Grateful Dead too.

      @christisking7778@christisking77782 ай бұрын
    • @flyntoakwood2298. What made them different was performing their songs differently every single night they were out on tour.

      @FrankieTull@FrankieTull2 ай бұрын
  • Important analysis here Also, the banter here and the editing are quite a bit funnier than I've seen on this channel and I'm digging it.

    @zacharysmithingell5460@zacharysmithingell54602 ай бұрын
  • I am glad i found your channel this week❤

    @moiraohara@moiraohara4 күн бұрын
  • "there will be a point down the road where enough people globally know Imagine Dragons that they can play the superbowl" Utterly terrifying sentence. I need a drink.

    @milkcarton6654@milkcarton66542 ай бұрын
    • Yeah I agree, but this is what parents and grandparents ALWAYS say, so guaranteed it'll come true. Someday. Oldsters felt the same way about the Beatles.

      @randallpetersen9164@randallpetersen91642 ай бұрын
    • @@randallpetersen9164 There's ,modern bands i like but Imagine Dragons is the blandest music that one could ever make. And im actually too young to even really care for the beatles but surely the comparison cannot in any way stand. Billie Eilish maybe. And honestly Imagine Dragons is not in an upward climb anymore. The guys in the band are past 35. I don't really see them getting any more popular worldwide at this point, they have peaked. That Rich used them as an example seems a little out of touch. I guess he could mean that, the generation who grew up knowing who they are and maybe liking them to a degree will be the majority someday, ok, but they're not getting more popular by the day.

      @milkcarton6654@milkcarton66542 ай бұрын
    • What's the Superbowl? I know this is off on a tangent but the Superbowl is purely an American event and even less known globally than Imagine Dragons (whoever that may be). So it doesn't matter how well known an artist or a band is globally for them to play at the Superbowl, the only thing that counts is how famous they are in USA.

      @tessjuel@tessjuelАй бұрын
    • @@tessjuel Well said. One of the things I like about Rick's videos (compared to many others) is that he does try to step outside the US-centric bubble when considering the influence of music through the decades, but sadly at times like this there's still an inevitable introspection and insularity. At times they did try to open up the conversation a little by mentioning Europe and Asia, and how acts were across those continents too, but the reality is the Superbowl is of very little interest to most of the rest of the billions who live in all the rest of the planet. The international news media (much of which is either US-owned or has a vested interest in attracting attention from the US market) tries to generate interest in the Superbowl especially when anything remotely 'interesting' happens (like the Janet Jackson "wardrobe malfunction" years back), but really, although Americans may be shocked to hear it, to most of us in the rest of the world it's just a local event in the USA with limited interest or meaning beyond those borders.

      @coldwhite4240@coldwhite4240Ай бұрын
  • It was a great conversation. I was looking for more on what happen to MTV and it's history. :)

    @Greymantle420@Greymantle4202 ай бұрын
  • Live shows weren't as important for the big artist in the 80ies or 90ies money wise as they are now. People used to buy records, remember? And shows were much cheaper. So you can't say that current big artist are bigger because they do more big concerts, the incentive is different.

    @kurga9790@kurga9790Ай бұрын
  • Best news ever! Back to the studio to make new songs, then back to the socials to pimp them to the world, Superbowl here I come!

    @aaronpeta@aaronpetaАй бұрын
  • Thank you sir for making this content I am probably one of the younger people (I’m 14) but you have inspired me to play guitar along with other music content creators but thank you very much for inspiring me and others

    @calvinwarren-wx6qg@calvinwarren-wx6qg2 ай бұрын
  • In Australia Livenation has come to dominate the entire festival and live music scene, many smaller businesses displaced / out of business / bought up.

    @lewissmart7915@lewissmart79152 ай бұрын
    • Not true. There are plenty of other promoters and Live Nation don't own venues like in the USA.

      @walmartgolem@walmartgolemАй бұрын
  • The saddest part is exactly that, no one shares music or music culture. I was only born in the 90s but I remember running to my friends to talk about the new this or that, I remember even after pirating there was still shared experiences of "burn this CD for me" or "I gotta play you this". Even for the kids today those things are done. Its not only "everyone listens to their own music" but they don't even bother trying to find people who like their music or put their friends onto it, the only sharing of music "culture" happens on the internet which I'm sorry but just is not a real replacement.

    @darkskinwhite@darkskinwhiteАй бұрын
  • Stevie Nicks thankyou you are a true rock legend...Heart your vocals are unrivaled....Pat Benatar thank you for giving your heart...

    @danielraymadden@danielraymaddenАй бұрын
  • Act's ARE bigger today not because music is bigger today but because the number of acts that break through are far fewer. Also, acts that are mostly driven by serious music tend to be ignored over acts that present well on a big stage. This is particularly true in an era where the majority of the money made by artists that make serious money is from preforming in live shows versus album sales, given file sharing/ripping. Any act with serious musicians that might have made a good or even great living in the 70's would be largely unknown today as the flashier acts drown them out for mindshare.

    @Raptorman0909@Raptorman09092 ай бұрын
    • THIS is the comment of consequence. The reason far fewer acts break through is because FAR fewer acts are given any mainstream exposure. This is what happens when we have irresponsible gatekeepers (that enjoy immense opinion-shaping power) with not even a shred of a curatorial ethic.

      @radiocremebrulee4431@radiocremebrulee44312 ай бұрын
  • I'm kind of surprised that concerts still manage to exist. I can understand when it's more a multimedia spectacle like with Taylor of Beyonce, but rock concerts? Back in my youth, if I wanted to see Van Halen, my ONLY chance was to attend their concert ($17 for 10th row), or hope they'd show up on a late night show or SNL and play one or two songs. But now, I can find a live performance from just about anybody right here on KZhead, and going to a concert requires taking out a second mortgage.

    @HeavyTopspin@HeavyTopspin2 ай бұрын
    • There ARE still affordable shows, just maybe not the biggest headlining acts. I don't see live music going away because that energy doesn't come through on any device. It's instant, it's cheap, it's expansive in options. But there is no soul and energy like there is when you can feel the kick drum in your chest, the gal to your left is singing along and the guy to your right is dancing. That experience can't be replicated and that's why I still go to 4-5 shows a year and they're almost always sold out because I'm not the only one.

      @MileHighGrowler@MileHighGrowler2 ай бұрын
    • I gotcha. A Zeppelin ticket for the 5/28/77 show in Maryland was $8.50. Lasers and violin bow included... Oh, and they played for three hours.

      @caramanico1@caramanico12 ай бұрын
    • @@caramanico1 That's $43 in today's money, and you can 100% find a damn good show for that price still. I saw Cory Wong (12-piece group) front-row in a 4,000 seat venue last month, they played for 2 1/2 hours not including the opener and my ticket was less than that. The narrative that all bands are overly expensive just because groups like U2, Blink-182 and T Swift are getting greedy just isn't true.

      @MileHighGrowler@MileHighGrowler2 ай бұрын
    • @@MileHighGrowler the most expensive concerts are always trash anyways, just go to some dive bar to watch some obscure underground grit perform for $20 a ticket

      @symptomofsouls@symptomofsoulsАй бұрын
    • @@MileHighGrowler $35 a ticket to see Fallujah's The Flesh Prevails tour, with 3 supporting acts

      @symptomofsouls@symptomofsoulsАй бұрын
  • It's kind of funny when they are talking about the algorithms that just keep showing you more and more of what you think you like. That is how I came across this channel. When blink 182 got back together, I was watching a lot of their videos and came across a " What makes this song great" video for what's my age again?. I watched that video and then I just kept seeing Rick's videos come up in my feed. I absolutely love all your videos and so glad I found the channel!

    @zachsurette5050@zachsurette50502 ай бұрын
  • I've watched many old documentaries and books about people traveling and discovering new types of music. I guess I didn't realize how big Monoculture has become with the internet. 10 years ago on a tour we got invited to play horn parts with a local band in Indonesia. I was very excited at first to lean new foreign music. Only to find out it was the same 90s bar band set that i was playing in NYC during college back in 2008 haha Even the most cheesy songs were being performed over 10,000 miles away. Crazy! There are way more local asian groups posting on youtube now tho vs 2015. And now with tiktok all those old 80-90s songs came back even harder. The space is always changing!

    @kennyadvocat@kennyadvocatАй бұрын
  • 3.99M subs, let me be the first to congratulate you on your upcoming 4 M subscribers!!! Big fan Rick.

    @Idiotsincarshere@Idiotsincarshere2 ай бұрын
  • I never, ever, listened to one single song from this Taylor Swift. I've seen pictures of her while browsing, but absolutely don't know even the sound of her voice. Music today is not bigger, its compartmented.

    @EricFraga@EricFraga2 ай бұрын
  • Fascinating conversation

    @dakotawinston7677@dakotawinston76772 ай бұрын
  • Monoculture fading away into oblivion is so sad honestly. I’m very young compared to a lot of y’all here but growing up in the early 2000s and up to my teenage years in the 2010s, monoculture was still there globally. Today, a lot of the popular songs don’t have the same reach in the general public

    @drewm.2790@drewm.2790Ай бұрын
  • on the cusp of 4M rick! Ticket buying was quite different back in the day. Taking cash to the ticketron window on the second floor of jordan marsh. Now it's one click on your phone.

    @fredthebaker8881@fredthebaker88812 ай бұрын
  • Gen X'er here. Born 1970. Great interview. And Rick certainly needs to have that guy come back on--with or without LiveNation approval--to have an even further talk about how music and the music biz has changed for the better and for the worst. Give that guy over an hour like Stewart Copeland got. But some observations from both the interview and the comments: --We can't forget population. The US "only" had 226 million people in 1980. Now? Over 330 million. With a larger population, of course multiple stops in the same city will be needed. Could Taylor Swift have sold out 5 nights in a row in a stadium in 1980 with only 2/3's of the people we have now, in addition to the fact that the population was much less city-based back then? And there is the paradox: As the population has gotten larger, the thinking would be that it would be harder and more expensive to reach everybody. But nope, with technology, the 330 million people can actually be reached more easily than the 226 million population of 1980. --The cost of concerts. I have no idea what many commenters are saying about ticket prices being high. Over the past year I've spent about a total $400 on concerts for me as an individual--so, one ticket. This is in the Tampa, FL area. I've seen: Glenn Hughes--twice, Yngwie Malmsteen, Styx, 38 Special, Tesla, Mr. Big (canceled but ticket not refunded yet), and The Cult. That's $50 per band. That would be about $20 in 1990. Ticket prices are right in line, if not lower, than what they were back then. Once again, tickets too expensive? --Is music worse now than in the 1980's? Hard for me to be objective about that. But one thing not mentioned in the interview is how musicians aren't just "musicians" anymore. Yes, back in the day, girls dressed like Pat Benatar (Fast Times) and Madonna but those women didn't have their own clothing lines. They made music--that was it. Now? Every musician whether REALLY popular or just a little popular has their own clothing line and perfume and CBD product, etc. etc. etc. I mean, even Gene Simmions has to be shocked how pervasive it is. My opinion: This only serves to hurt the music because the music is then not the primary focus. --I'm a firm believer that geniuses are geniuses in any age. Had the Beatles come along in the 1860's instead of the 1960's, those men still would've found a way to be exceptional musicians and gotten attention for it. However, what's different today is the geniuses have to cut through al lot more clutter. People being able to make videos of themselves singing and playing and immediately putting it all on KZhead has not made music more democratic--it's only made for more bad musicians. Just like digital cams of the early 2000's did not democraitze filmmaking--it just caused more bad films to be made. Today's environment of "instant audience" makes it harder for the true maestros to break through. Meaning, the "average" of music quality and songwriting today is certainly lower than it was 30 years ago although the geniuses are still out there. That's enough for now.

    @TheUnfoundPodcastChannel@TheUnfoundPodcastChannel2 ай бұрын
    • I like how you write. Making a comment here in case you decide to write more later.

      @trashyraccoon2615@trashyraccoon26152 ай бұрын
    • When people are talking about ticket prices they're talking about contemporary, charting acts. Sure a Mr. Big show is going to be cheaper than an Olivia Rodrigo show: Billy Sheehan is 70!

      @charlesheld3082@charlesheld30822 ай бұрын
    • I agree with every single point. But then again, I'm born in 68 so maybe that's why.

      @poulwinther@poulwinther2 ай бұрын
    • Hard disagree on virtually every point.

      @amremorse@amremorse2 ай бұрын
    • @@charlesheld3082he’s so completely out of touch it’s wild. He could’ve easily looked up the average ticket price for a contemporary bands, he chose not to. He cherry picked artists that are way, way, way past their prime and relevancy. This is basic economics. His point about getting across to all 330 million people easier is total hogwash. Everyone is in a media bubble. This guy especially. I couldn’t hum one single Taylor Swift song if you put a gun to my head. I don’t go to malls, listen to the radio or go to clubs/bars where this stuff would be played. I’m not alone and I’m an avid music listener. There won’t be another Beatles or nirvana and not cause the talent isn’t there just because we are completely immersed in the algorithm that is tailored to the end user. And the last point about genius/talent always being acknowledged no matter when it’s released is just not factually true. Clearly he’s never found anything outside what he’s been fed otherwise he’s d realize there’s always lots of incredible talent that never gets off the ground. There are so many factors at play here. And it’s also such an incredibly western thought process to think that the majority of talent comes from Anglo countries. After all those probably make up 95% of all popular music in the west. It’s an obnoxious and ignorant take. And the reason musicians have to branch out is because the money has dried up for all musicians minus the very upper echelon. Mid tier bands can’t even make a profit from touring. They’re lucky if they break even. This is why merch has been another important revenue stream to make up for streaming. And even labels now want a cut on merch. You also forgot to add that current artists are also expected to mix, engineer, record and promote their material until they get enough of a following that label would even give them an advance. The money is not there to take chances on forward thinking artists as it was. So yeah it’s be sweet if musicians could solely focus on making music but that’s not the current market we live in. Which musician wouldn’t want that? Say adios to working class bands really giving it a go. Rant over.

      @amremorse@amremorse2 ай бұрын
  • I've heard of Taylor Swift but I couldn't name a single one of her songs. That said, I'm a middle-aged rock fan so I guess I'm not her target audience :)

    @countzero1136@countzero1136Ай бұрын
    • Taylor is a class act. I am a middle aged rock musician (guitar piano vocals) and Taylor is the only modern superstar who I am a big fan of. Her backing band are first-class musos and her live shows are fantastic. I grt annoyed when people slag off Swift, because of all the main stream musos today, she really IS a quality musician who plays guitar pisno and sings and writes her own songs.

      @zx7-rr486@zx7-rr48629 күн бұрын
  • Awesome conversation, love the discussions that touch on social/cultural cross-over in music.

    @MichaelSkelton@MichaelSkeltonАй бұрын
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