Sergio Marchionne: Resurrecting Chrysler
2024 ж. 24 Мам.
105 751 Рет қаралды
Three years ago, Chrysler was sputtering toward bankruptcy, but one man bet he could save the company and tens of thousands of jobs. Steve Kroft interviews Sergio Marchionne.
What a remarkable individual he was. His achievements were astounding. Best of all, no suits and no clean cut image. Grit and sheer single minded determination. Tens of thousands of jobs saved, two famous brands survive.
Well said.
Rest in peace, Mr. Marchionne. Through hard work, extraordinary passion and sacrifice you made yourself into an industrial giant on two continents.
I remember watching this and thinking what a cool leader.
R.I.P. What a great man. I may not be a Dodge/Chrysler/Jeep fan, but I damn do respect them.
Indeed... may he rest in peace.
Ferrari as well.
Rest in peace Segio. Your passion to the automotive market will always motivate us at our business resp.
Great man , great businnesman , ciao Sergio in Italia avremmo bisogno di gente come te!RIP
*Respect for the late Sergio M. A very smart guy and perhaps the only global auto top executive who has studied Philosophy: Hegel and Wittengenstein. He will be missed. Bangkok-Johnny CarSanook Media THAILAND*
Rest In Peace Sergio, Sergio’s leadership and passion shall not be forgotten. Italy is mourning the loss of their greatest ambassador of Italian workmanship, style and ingenuity. Sergio single-handedly saved the auto industry in Italy which by itself was a Herculean task but he was able to replicate the industrial miracle in America by saving Chrysler, Dodge and Jeep. Sergio will always be remembered with immense affection and gratitude by the thousands of workers and their families through out the world who have partnered with him in achieving stability and success.🙏
I worked for Chrysler from 1985-2010 when I had to retire due tio a disability.I retired from Belvidere,Illinois after transferring there from our plant closing in Newark,Delaware.I will say that we should have sold it to Lee Iacocca instead of Daimler,all they did was run Chrysler into the ground.Glad Fiat took over,now we are on the fast track to become one of the worlds best automobile production companies in the world.Thank you Fiat.
You may have worked with my uncle's in the Newark plant
One of the most best story ever. Please contact me in private to tell me some story about
Genius... Such an inspiration for younger generation. Whole different perspective towards management.
Way to Go Sergio & Factory Team ! I purchased a 2015 Chrysler 200c and I absolutely LUV IT !!
Much respect for Signore Marchionne, he saved not only Fiat but also Chrysler (and subsidiaries). We need more men like him in the auto industry to revive dying brands.
as a chrysler employee at a dealership i can tell you the quality has imporved tremundilously since FIAT has bought us as well as both the interior and the stlying
From Italy I can say that even Fiat Quality as grow a lot after join Chrysler
He combined a grant vision and ability. Imposible but possible.He done miracle.My great Idol my Hero.
Rest in peace, Sergio. Thank you for everything you have done for the automotive sector.
RIP. Genius that maybe worked a bit too much. You can rest now Sergio.
Sergio is my great Idol.Leadership is simply the best.
Incredible man. Thank you for saving #Chrysler #Fiat & caring about people. #Ferrari #formula1 Rest in peace
And look at the strides he making with Ferrari's F1 team! This man is just incredible.
+glenunder Forza Ferrari! Let's see what he can do next year.
No more Chrysler automobiles!
Thank you, Sergio, for saving Jeep, my favorite car company. You will forever be missed.
Rest in piece Sergio. Thank you for bringing this company back.
Sergio, a true genius!
I've watched this quite a few times and I often wonder if he already knew then that both the Dart and the 200 were both going to be sales disasters. Rest in peace, Mr. Marchionne.
to be fair all car sales are disasters since consumers love SUV's
In 2010, when development started, people were still recovering from the recession. So economical compact cars were an important segment. Unfortunately by the time the Dart hit the showroom floors the 2nd SUV craze began as the economy recovered some.
That Alfa sounds nice,,,
Wow, amazing executive. He must have been the busiest person in the world. CEO of Chrysler, Fiat, Ferrari, and Maserati at the same time!
An Incredible Man ,May He Rest In Peace
Sergio 🇮🇹❤👍
Am happy for Chrysler, for Detroit and, most importantly, for America!!!
I've watched it a number of times now, and I'm pretty sure it's one of the Lancia-based concepts that will eventually be the new 200. I could be wrong, of course.
Wow... Talk about some rough tides. It was really interesting to see how their previous parent company ran the show. I still have so many questions on what exactly happened. But it seems like before it was a one way show where parts were shared one way and not the other and a bunch of old parts were being used for new developments on less expensive cars and then being called all new... ya there's no way that was ever going to work. It was a shame because I really wanted it to. I mean first off the merger in 98 should have never happened it should have just been a partnership and then the company being bought at the time had more cash then the company buying! From a business point of view it makes no sense. I mean they were both set as well before the merger. It was such a pity to watch. If Zetsche had been running the show from start to finish I think things could have worked out. Because after he took over as CEO development work began on the new GC and that was a new vehicle top to bottom and it did really good.
what is the car behind Gilles at 07:53?
the dart is not half bad I own one great car got a Durango to go with it too great cars great engines and efficiency sad to see the dart get killed off but sooner or later we will see a replacement emerge the 300 charger and challenger will be replaced by something else and I see it happening at the end of the decade times are changing
And yet 8 years later there are only 3 cars that Chrysler still builds and are in a major need of updating: The 300, Charger and Challenger. All relics from the Daimler era. I want to root for Chrysler but I keep reading about how unreliable their products are, unless you are a Ram Pickup. That's where all the love seems to go.
Mike K exactly! Even scotty kilmer says quality went down even more after the merger. I must say, the 1996 caravan was the best looking car they had
I saw a Ducato again and a few Panda's and a Stilo, kind regards.
He saved my job... No doubt
RIP. #ForzaSergio
RIP Sergio!
only watching this because of Di
Were things really that bad in the beginning? If so then he was a genius.
thank you for getting charles into ferrari
So that is the new barracuda 11:30
they own Viper so they should be good.
RIP Chrysler. A real leader gone good luck.
Might be the new Barracuda ?!?
One must only assume...
Tennis is a game.
Smyrna, Tenn. - Honda Fremont, Calif. - Toyota Marysville, Ohio - United Automobile Workers pe-ri-gi = well foot|stool = bang-ku ka-ki Lackawanna, N.Y. - Bethlehem Steel
kinda forgot to say chryslers stockholders and bond holders were kinda wiped out,,,, the usa and sergio did to them what bernie madoff did to his investor/creditors
RIP
"If you can't make it in this segment, you're doomed" ~ Sergio Marchionne. Dodge Dart cancelled after 2016. Enough said.
Drew Mallicoat Actually the market shrank as people are moving more to Crossovers and SUV's in addition FCA wanted to start updating all of its plants without stopping as much production as possible. They started shuffling product and updating plants, the plant that made Dart and Chrysler 200 has been updated again and will be producing the next generation Ram 1500 which it is already producing testing mule trucks and it will also produce FCA's line of body on frame large SUVs starting with the Jeep Wagoneer.
The shift to SUVs in the 1990s was a major problem for Ford after the wild success of the original Ford Explorer. Just like in investments, diversification is key to weather trends and ultimate success. Focusing on fads benefits only in the short term.
Sergio had no skin in the game. His only interest was the dealer/parts network to be used by Fiat. Those who had legitimate offers where told to kiss off. Those who held bonds where told to drop dead. Sergio's only interest was to bring Fiat back to the US market because of the low price foriegn labor used to build Fiats, translates to nice profits for "their" people.
Chrysler was at that time the worst auto maker of usa . Now with fiat partnership is the worst automakers of the world. What a crap
what
Fiat 500 continues to be a flop and where is the Chrysler 200?
Where is the Passat the Malibu the fusion the legacy (soon)… the segment died. It’s even talks of Hyundai discontinuing the sonata. Also the fiat 500 is very VERY profitable outside the US market. Do your homework.
The pitfalls of being Italian? That was a moronic statement Sergio, really out of place there
Great man but Chrysler products are still terrible.
Lord you tell.
lmao
FCA quality now that’s something to laugh about! Mechanically the Dodge Dart is outstanding.... what a joke! 217 NHTSA complaints about the engine, and tons of failures about the transmission. Link to website: www.carcomplaints.com/Dodge/Dart/2013/
Fiat 500 flop in USA...
Not a fan of this guy, just funneled Mopar profits overseas. Killed off Mopar performance and gave everything a Mercedes engine. A high schooler can do that.
he is ruining it now!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
wheres the new product trying to sell the company ever week.bad mouthing his products like the 200 which is a great car what planet are you on?
Too bad they make absolute junk. Garbage.
Lib Dis quality got worse with fiat :(
he is awful he killed off an American icon the Dodge Caravan that's been around forever that's all you see on the roads are Caravans I agree the 200 is one of the best cars out there he lacks leadership I'm really worried about my local Dodge dealership or they're going to sell piece of crap Fiats
Karpov Liam ha ha your funny ...he is the worst CEO !!!
Karpov Liam you don't know what your talking about !! Move on buddy!
Ha ha
I have driven a 200 and it is the best out there and own a Dart your not educated in the automotive field good bye
You're
UPDATE: Chrysler is bankrupt & gone. Fiat has closed it.
BS
Marchionne should take that shitbox Fiat and go back to Italy. For all its flaws Chrysler doesn't need a waste of space like Fiat sitting RIGHT next door to it to remind everyone that they sold themselves out to someone who can't even build a decent car on his own. Profitability is NOT worth this kind of insult.
RIP Sergio!