Build a Brand from Scratch - Brand Identity Design Process
Hi Creatives, today we are designing a vegan food brand from scratch! From brand research and mood board to creating packaging, illustrations and lots of tips for creating brands with tons of impact. I always love to see other designer's process so I hope you will find this helpful!
Timestamps
0:53 - Branding Process
1:43 - Project Brief
3:28 - Brand Research
7:47 - Mood Board
11:23 - Logo sketching
12:49 - Logo Design in Adobe Illustrator
15:43 - Choosing Brand Colours
17:40 - Brand Illustration
18:00 - Visual Language
20:07 - Logo Icon Design
20:40 - Presenting Your Concept
What to watch next
Illustration for branding
• 3 ways to use illustra...
How to design packaging for clients
• Design Packaging for C...
Brand Discovery - 5 questions to avoid scope creep
• Brand discovery - 5 qu...
Try Kayla for free. - Our tool to files from clients quick and easy
getkayla.com/
#designwithme #logodesign #designprocess
Yesterday I was looking for a mood board website and searched on youtube and I found a video where I watched your video the very first time and then the magic happened! Your content is top-notched and I can say that this channel is one of the underrated channels on graphic design, especially in brand design. Your highlighted smiling face is one of the prettiest resources of your content. I tapped the subscribed button as well as the notification button after watching the first video. Love the vibe and the way you present, speak and deliver the main content, and the calmness is incredibly smart and appealing. Best of luck Kayla!
Oh welcome to the channel! 🙌 It makes me really happy to hear that you like the style of the videos, It has been an interesting journey getting comfortable on camera but I really love making these videos. Thank you for all your support! 😊
😊 1:21 😊😊😊😊
this is amazing! loved the illustration! subscribed!!!
Oh thank you, welcome to our creative community! 🙌
I love your designs and your videos are very explicite. Seeing you build a brand is very informative ! Also your vibe is so chill ! Love it
Hi! 😊 I'm so happy you enjoy the videos. I really enjoy creating them and am learning every time! 🙌
Love this process and branding!!
Thank you! I'm so happy you are enjoying the videos 😊
Love it, watching you design was so magical and the finished product was perfect!
Thank you so much! 😊 That makes me really happy to hear 🙌
I really loved this video. I liked your thought process and how you approach to it. Amazing and informative video.
Oh I'm so happy you feel that way! Thank you for commenting, it makes my day 😊
thank you so much for the effort you do for us i realy loved all the process the logo is just great and the packaging is soooo amaizing i like the colors, the illustartions .......great job
Oh thank you! I'm so happy you like the designs and process 😊 Thank you so much for watching and commenting! 🙌
Love this Malin! Thank you for sharing its gorgeous!!!
Oh I'm so glad to hear that! Just let me know if you have any questions at all 🙌
I really love! the brand design you´ve created 😍😍
Oh thank you! It was such a fun project :)
Thank you for sharing your process 😊
You are so welcome! 😊 I'm so happy you found it helpful 🙌
Wooah! this was so inspiring and insightful! The designs are really looking good! I'm excited to apply what you've shared with us. Be blessed!
Oh that is great! I'm so happy you found the video helpful 😊 🙌
I love "Take it Peasy"! Great touch, and awesome work!! Thank you for sharing.
Oh I'm so happy you spotted that 😊 I had so much fun creating it, I'm really glad you found it helpful!
Ooh this is great work! So happy this video was shown to me by the algorithm; time to binge on you channel!
Oh that makes me so happy! 😀 Welcome to the channel 🙌 Just let me know if you think of a type of video you would like me to make more of.
Instant like, subscribe, and stalk after the first video!!! Thanks for the quality content, lovely video, and the nice vibe that you present! 🥰
Oh thank you! I'm so happy you find the videos helpful! 😊 I'm excited to create more, let me know if you have a favourite design topic 🙌
@@Kayla-app I’d love to see more Editorial and Publication Design whether long form or short, if that’s a possibility. I’m struggling with long documents with foot notes, endnotes. You have provided so many great stuffs in Branding and Illustration that I found super helpful. Please keep up the great work and share the work process with us from time to time! I’d love to see different cases. Infographics is also a great topic. Like how to plan, choose what to include, and the type of infographics that works best with the content and objectives :) Thanks in advance! ✨
So interesting and informative, thanks so much for sharing and going through all of the steps. Love your designs and colour choices so much too. Going to binge-watch all your videos now and soak up all that knowledge x
Oh I'm so happy to hear that! :) Just let me know if you have any questions at all or ideas for future videos you would like to see 🙌
Love iiitttt!!! Your process is so organic and clear, it reallt help me to see where I'm failing, bc i don't even have an organization plan for design. Thank you ver much!!!
Oh that is great! Everyone works differently and I love seeing each person's process because you can always pick up new ways of running a project 😊 I'll make sure to make more videos on my design process.
This is so awesome, Thank you for sharing your skills🤯
Oh thank you! I'm so happy you enjoy the videos 😊
Great video. Thanks for sharing! Such cute logos
Oh thank you! I'm so happy you found it helpful! 😊 🙌
This is extremely beautiful. Thank you very much❤
I'm so happy you enjoyed the video! :) Just let me know if you have any questions at all!
love the vibe that is coming from not only your designs but also from your character , your voice , the way you speak , the calmness , peace and the positive energy that you're spreading is just adorable . keep up kayla
Oh thank you so much for saying that! I'm so glad you enjoy the videos, welcome to the channel! 🙌
Wow. Where has this channel been all my life😮 ? This is very helpful. Thank you
I'm so happy you feel that way! Welcome to our creative community 🙌
the dotted Y was a very creative approach that thoughtfully brought the design together. It also opened up more possibilities for the icons and packaging. Great work!
Thank you! I really love just playing around with the typography and finding opportunities that way 😊 I'm happy you enjoyed the video! 🙌
So crystal clear 👍
Oh I'm so happy it was easy to follow 😊 Thank you for watching!
insightful! thank always sharing
I'm so happy the video was helpful, thank you for watching! 😊 🙌
This was such a beautiful video! how are you not more popular 😩😍❤
Haha, that is so sweet! 😍 Thank you for being so supportive, maybe one day you can say that you followed us before it was cool 😊
Thank you so much for this video. I truly apricate your efforts.
I'm so glad to hear that! :) Thank you for watching and just let me know if you have any questions 🙌
Ok, sure Kayla @@Kayla-app
This channel is a gem!
Oh thank you! 🙌 Just let us know if there is a topic you would like more videos on :)
amazing project
I'm so happy you like it, it had a lot of fun creating it! 😊
OMG. That was very helpful, Thank youuuuu
Oh amazing, that makes me so happy! 😊
Hello, I'm Rony, an aspiring graphic designer with a keen interest in branding. I'm based in Bangladesh. I'm so grateful for discovering your channel recently. Each video has been a valuable lesson, and I wanted to express my thanks for your knowledge-sharing.
Wow! Very helpful
I'm so glad! Just let me know if you have any questions at all! 😊
this is amazing! Subscribed!
I'm so happy you enjoy the videos. Welcome to our creative community! 😊
really awesome, thanks a lot ❤.
I'm so happy you found it helpful! 🙌🏽
I love how much you go in depth with the research phase💯nice video!
Thank you! 😊 It always feels easier to explain my designs to clients when I can show them the thinking process. It becomes less about what each person likes and more about which is the best solution 🙌
Thank You for this video it's very helpful.
Thank you! That is really nice to hear 😊
Absolutely appreciate the deep dive into brand archetypes and mood boards. It reminds me of how I’ve been leveling up my social media game with boost app social. Their AI writing tools and unique reels have been a game-changer. 😍
I'm happy you find the videos helpful! 🙌
Love boost app too. Their AI-driven caption generator? Absolute gold!
These two comments sound like literal bots from whatever app they're talking about. Sorry if you two aren't a bot, it just reads that way. lol
uhhhhh, THANKS. Am starting my journey in graphic design and this HELPED.
Oh I'm so happy to hear that! So exciting that you are starting out, good luck with everything and just let me know if you have any questions at all 🙌
That’s so cute! Thank for sharing
Thank you! I'm so happy you like it :)
I really love it ✨
I'm so happy to hear that! I had a lot of fun creating it 😊✨
Amazing video 👍 love your content ❤️
Oh thank you! I'm so happy you enjoy them 🙌 Thank you for watching!
Came out amazing
Thank you so much! 😊 That makes me really happy ✨ I am just working on a similar video, is there a type of business you would like to see a brand for? 🙌🏽
@@Kayla-app education or tech Especially education and i loved the video colors audio ... Everything
Lovely ❤️
Hello Kayla! Thank you for sharing your work process. It's so informative and I'm loving your channel. 👍 By the way, I'm also a graphic/logo designer. Just wondering if you would be interested in a quick casual video podcast regarding logo & branding? Would love to hear from you!
SO SO SOOOOO PRETTY OMG!!!!!!!
Oh thank you! 💕 I am just working on another branding video because it was so much fun to create this one! 🙌🏽
@@Kayla-app yes please!!! so good to see your process and the final product 💓💓
i got a lot of informations from you.Thank u for this
That is great! I'm so glad it was helpful 🙌🏽
You explained and showed everything so deeply, it feels like I'm in my branding class 😍 (I'm a 3rd year marketing major).
Oh wow, thank you! Just let me now if you have any questions and good luck with your degree! 😀
this is so pretty
Oh thank you, I'm so happy you enjoyed the video! 🙌
Your awesome 👏🏽
Oh thank you, and thank you for watching! 🙌
it is soo cool and amazing it is inspire me a lot and also help me to improve my work thanks
Oh I'm so happy to hear that! What is your favourite part about working with branding?
Really Awesome ❤😍
I'm so happy you like it! Thank you 🙌
Nice one 👏🏻😍
I'm so happy you liked it! 🙌
You know what! Kayla is one of THE BEST TEACHER.
Oh I'm so happy to hear that! 😊 Thank you for watching 🙌
WOW!!!
🙌 It was a really fun brand to create! Have you worked on any really fun projects recently?
@@Kayla-app I am still learning Illustrator. I used to do most of my designs in Fireworks and put off learning illustrator too long. I have completed an initial logo draft however.
Thanks for this video, one new subscriber here! I would love to see a more-in-dept video about typography and maybe some fonts suggestions :)
Hi! Welcome to our Creative community! I love that idea, I will make sure to create one, thanks! 🙌
Very interesting! Thanks for sharing. I personally got the idea of making the "y" a "u" with a dot instead of a "v" with a dot so it has a round corner like the "n" (which was inspired by the dot symmetry thing you mentioned).
Super nice! That is what I love about having multiple eyes on a design. Each person can see different opportunities 🙌
@@Kayla-app I agree 💖
Wow - super! The packaging is amazing, too. The only thing I can't help but wonder is if you added the "pea" over the "I" and "y" in nifty. Either in one or both just to see how it would look. I really love the final look and everything ties in well and encapsulates the brand.
What a cute idea! 😊 This is why I love collaborating on projects, you never know what ideas can come with a fresh perspective 🙌 Thank you for watching!
@@Kayla-app New sub! Your videos and designs are amazing! Your style of teaching is straight, to the point, and easy to understand. So clean and fresh. Thank you so much!!
Im studeing Brend identity design. I watched the video and i love it
I'm so happy you found the video helpful! 🙌 Good luck with your studies
Really awesome ,we need a logo presentation
Amazing, thank you for letting me know. It is in the works! 😊
You are criminally undersubscribed
Haha, thank you! I'm really happy you like the videos 😊
Wow 😍 That looks so cool! Great work) What program did you use to draw these cute illustrations?🥺
Oh thank you! 😊 I'm so happy you enjoyed the video 🙌 I use Procreate on my iPad. If you want to check it out, I made a video on how to get started with Procreate in 10 minutes. You can watch it here: kzhead.info/sun/Zb6TltNufWZ3pn0/bejne.html Thank you for watching!
@@Kayla-app thank you so much! ♥
Hello, love your video ! What did you make the illustration with ? Did you make them in illustrator or procreate? Where they SVG files ? Thanks
Oh I'm so happy you find the videos helpful! 😊 I work in both Illustrator and Procreate to create illustrations. In this case, I created the illustrations in Procreate and then exported them as png files. If you are using them specifically for print, you might want to go for a pdf file instead 🙌🏽 SVG is a great format though, but as far as I know, you can't export as an SVG from Procreate 😊
Currently doing a case study for a photography company. This video really came to my rescue because I have the ideas but I didn't know how to structure it. I have a question, tho: is it okay/ ethical if the final presentation has photos (for photography style) that are not my own?
Oh that is great, always nice when the timing works out like that ✨ For photographs, I like using sites like Unsplash where you are allowed to use the images without a specific license, but you can also buy access to places like Envato elements where they have a ton of photos, graphics and mockups you can use all within that license. As a rule, avoid using images you are not 100% sure about the license of since your client might like them and ask if they can use them :) Is that helpful? Let me know if you have any more questions 🙌
@@Kayla-app Life has a way of giving answers when you need it most, haha. It was super useful, I was unsure if it was okay since it's a presentation, but you made a really good point about how the client might like it and ask if it can be used.
Wow, it looks so good! very inspiring, just carious how do you gauge legibility when working with type? the dotted Y is so creative but I fear people may read it as a V "Niftv"
That is a great point! Legibility is a huge part both of brand awareness and inclusion so it's worth having an extra think about. I try to put the design in a few contexts (colours, applications etc.) and sizes and then both review them myself and with the client. If we are unsure, we have used UsabilityHub in the past to run tests with people who don't know the brand. How about you? How do you like to approach legibility in your logo design process? 🙌
@@Kayla-appInteresting use for UsabilityHub I like that, me personally I just play it safe which is kinda boring, but I'll consider your approach next time, Thanks!
would love to know what brush you used in procreate for the doodles! They’re so sweet.
Great question! I usually use the Drybrush that comes with Procreate so that is most likely the one I used 😊 Do you have a favourite brush?
Question: Is it possible for me to use the same information you provided about the brand Nifty and create a brand as a practice and a peace for my portofolio?
Hi, of course, go ahead! :) Good luck with your portfolio!
Thanks for the amazing video. The more I watch Graphic design videos the more I realize I have to save money and buy a good pc because I can't go far with my shitty phone 😢
I'm so happy you enjoy the videos! It can be hard to not have the tools. When I first started, I did not have a computer with the Adobe suite so I went to the library to work on projects 😊 Canva is a great free tool that you could use in the meantime. Good luck with your projects!
Informative ✌️ I just plan to make footwear business
Oh that is exciting! A strong brand is a great place to start when you build a business. Good luck! 🙌🏽
@Kayla-app thanks 😊 a great start with alot of hope and motivation 🙏
Lol Kayla. I noticed in your mood board you had my name in it which is Marlow. What’s even funnier is that I have a sister named Makayla. I call her Kayla as a nickname. This has to be the funniest coincidence. 😂
What a coincidence! 😊 Funny that you spotted it!
Plz anyone tell me after making all materials of branding in Adobe from which application or software I can gather all my stuff and make a presentation on pc
Great question, are you thinking of the concept presentation or more about sharing the actual files with clients? You could use Power Point or even Canva to put together a brand presentation or brand guide. I also like using InDesign for brand guides. In terms of sharing files, any cloud storage that allows you to share a link (like Dropbox or Google drive for example) is perfect. I hope that helps! 🙌
@@Kayla-app thank you so muchhh❤️❤️
Hi thanks for sharing Just I wonder should I design brand identity for a client 3 design or just one and sent for him How do I know the size and shape of the box? Does the client send me the measurements and shape, or does the designer have to design the shape and size???
Hi, those are all great questions! How many concept you show your client is up to you. Many designers just like to show one because they can put all their efforts into it. I show 3 because we usually have a few different directions that could work and clients sometimes surprise you with their choice :) For packaging design, in most cases, the client will already know of the printer they want to use. Printers have something called dielines. They can usually be downloaded from their website or you can ask them to send it to you over email. If the label is very simple, like the wrap of a bottle, they might only give you the dimensions and you can set up the document yourself in Adobe Illustrator or InDesign. Printers are usually very nice so don't be afraid to ask them for help! I hope that answers your questions, thank you for watching! :)
@@Kayla-app thank you
Hi Kayla I hope you will answer my question. I am a beginner in branding, and I want to know what the correct size are, if it is a box, bottle, bag, etc. How do I know the sizes if I want to design and is it in pixels or inch ?
Hi Maryam, that is a great question. How big you need to make your design for print depends on the exact product your client has picked. The printers website usually lets you download something called "dielines" that will show how large the artwork is (usually in millimeters or centimeters/inches) and it will also have valuable information about what is called "bleed". Bleed is an additional area (often 3-5 mm) that we add to the outside of a design to allow the item to be printed safely without anything being cut off. For digital designs like social media posts or a website banner we often use pixels. I made a video on how to design packaging for print that you might find helpful. You can find it here. kzhead.info/sun/ftCanLpsrX6Xa3k/bejne.html Good luck with all your designs! Just let me know if you have any other questions 🙌
@@Kayla-app Thank you so much for replying to me, it helped me alot.
How do you decide the colors that your use?
When I am creating a new brand where they don't have anything to go from before, I start by looking at competitors and the feeling my client wants to create. By using mor vibrant, softer or even black and white in your brand, you can create a sense of energy, calm or timelessness. I try to start with the 60:30:10 rule where I pick three colours that compliment each other and use them in that proportion. This means that 60% colour can be backgrounds and larger areas, the 30% supportive and the 10% accents that you want to highlight. Like buttons for example. I have so many other things I think about so I am actually making a video all about colour so keep an eye out :) 🙌
can you tell about pricing? what can we charge clients for such projects
That is a great question! It depends on your experience level and the client. It can also depend on your costs such as the tax rate in your country. Here is my example: I started in 2015 and had no experience with branding. My very first branding project was around £750 and we worked for a charity. This was super low compared to other studios in the same city but we learned a lot and at that point we had no process so it was a good learning experience. I have now worked on about 70 projects and my rate for branding is typically between £4.000 - £7000 for the core brand and then we create a separate price for bigger illustrations, packaging or website design. Charities get a lower rate and I also use value based pricing so if the client has a more well known brand and there is more risk involved, the price will be higher than for a single person startup if that makes sense. We are based in Sweden and pay about 50% tax so the amount we can take out of the business is about half of that. I would love to make a more in depth video on how to calculate your pricing. Let me know if you have any specific questions and I can make sure to include them in the video 🙌
can u please tell me from where u have amazing mockups? please name the websites from where u have mockups
Yes no problem! I use Envato Elements mostly but I also look at Graphicpear and Creative Market for mockups. Hope that helps! 🙌
@@Kayla-app thank u so much
Just a little requst please make a tutorial on how to create brand identity on krita please...
Thank you for the request! I have never worked in Krita so I don't think I would be the best person to help. I always suggest creating anything related to logo design in Adobe Illustrator since you then have a vector that will scale to any size. Thank you for watching and commenting! 🙌 😊
Which app did she use this
Hi! I used Procreate to create the Illustrations, Milanote for the mood board and Adobe Illustrator to create the rest of the brand. I hope that helps! :)
Program name please
I Illustrate in Procreate on my iPad and build out the brand in Adobe Illustrator. Was there another tool you saw that you would like the name of?
Thank you very much🌹
I am Bangladeshi. It is very difficult to understand English.
Nif tv
I’m currently studying my diploma in graphic design and love your videos!! Can I ask what website you get your mock-ups from? Definitely gained a new subscriber here 🫶🏼
Oh I'm so glad to hear that! :) I use Envato elements for most of my mockups - I have a yearly license which means you get unlimited downloads for things like fonts and icons as well. Photoshop and Illustrator have some great new mockup tools that you can use for free with a license to Adobe as well. Pages like Unsplash and Pexels have royalty free photos you can use as a base. I hope that helps! Welcome to the community ✨
😊 💕 🙌