"Phoenix Apartments - 3 Days & $40M in Sales" reflecting on the early days of SG3D, Greg Zwajgenberg

IN 2001 - $40 MILLION SELL OUT IN 3-DAYS BASED ON AN APARTMENT COMPLEX ANIMATED FLY-THOUGH, CONSTRUCTION HAD NOT STARTED
Reflecting back on the days when we simply spent every day having fun...In the early days of Animation, as we turned the clock from the 90's into 2000, our Animation & Film Company SG3D was at the bleeding edge, creating a number of Australian firsts across different industries.
Like our working with a Student Team from ANU, where we developed an early prototype Chat/Dating Site around the time Match.com set up in the USA, and years before Tinder, Grindr and Facebook launched, a story for another time...
One of these bleeding edge moments involved us creating a life-like animated fly-through of a set of Apartments called Phoenix, a 10 story complex that hadn't yet been built, as a Sales & Marketing Strategy.
With nothing other than the animated fly-through going to air as a TV Commercial, we achieved $40 million in sales of the entire complex in a three-day long weekend.
Such an awesome sales result, not only grabbing the attention of the then Real Estate industry, it went on to receive National acclaim through Win News, a stunning tribute to the exceptional team we had back then.
It was a lot of fun doing things that no one else was doing with new technology, especially in a rapidly evolving world of animation, things that we now simply take for granted.
Where what is now simply left to automation, like human movement and animated crown control, back in the day, every single thing we did was manually and painstakingly created. LOL
#animation #realestate #tvcommercial #salesandmarketing #achievements #bleedingedge