Even in the midst of war, flowers bloom, as the new SOVA × FROLOV collaboration was created

SOVA Jewelry House has presented the project "Even in the midst of war, flowers bloom", which will reveal the behind-the-scenes of the SOVA x FROLOV collaboration in support of the Children of Heroes charity foundation.
In this project, you will learn about a new collaboration of brands that traditionally has an important charitable goal - psychological support and art therapy for children.
Anna Koval, Marketing and Sales Director at SOVA Jewelry House, told the story of the collaboration with Ivan Frolov, how a new floral jewelry collection was created, which took on new meanings with each stage.
Ivan Frolov, the founder and creative director of FROLOV brand, spoke about the idea and peculiarity of the jewelry, which became a continuation of the collection presented at London Fashion Week, only in jewelry art.
This time, the charitable goal of the SOVA x FROLOV collaboration is to restore and support the psychological health of children from the Children of Heroes charity foundation. Olena Samoilova, a psychologist at the charity foundation, as well as the mothers of the Children of Heroes charity foundation, Anna and Lyudmila, spoke about the importance of this assistance.
Tetiana Novytska, CEO of the Children of Heroes Charitable Foundation, spoke about the idea and mission of the foundation and shared the formats in which their wards receive assistance.
In the project, you will also see footage from the art therapy that the SOVA team, together with Ivan Frolov, organized for the wards of the Children of Heroes charity foundation: Maksym, Taisiia, Iryna, Milana, Ihor, Tymofii, Varvara, Mariia, and Matvii. Art therapy is an opportunity to discover exactly those emotions that children cannot express to adults.
To view the SOVA x FROLOV collection, please follow the link:
surl.li/syufg
Subscribe to the official accounts of the SOVA jewelry house:
/ @sovajewels
/ sovajewels
/ sovajewels
Timelines
00:00 SOVA x FROLOV partnership
00:20 Designer Ivan Frolov and the stars: Tina Karol, Monatic, Jamala, Jennifer Lopez, Maneskin, etc.
00:40 Challenges and peculiarities of SOVA and FROLOV brand collaborations
01:28 Creating the third collaboration with Frolov Heart
02:50 Ivan Frolov about the collaboration with the Sova jewelry house with 3d roses
03:38 Rose as a challenge for jewelers
04:20 Ivan's first emotions and the combination of pink and yellow gold in a rose
05:01 Diamonds and features of earrings to create individual looks
05:47 Solomiya Kirilova from the movie "Pamphire" and the shooting of the campaign for the SOVA x FROLOV collaboration
06:47 About the charity of the SOVA x FROLOV collaboration
07:41 Psychological support for children from the Children of Heroes charity fund
08:27 Tetiana Novytska about the support and wards of the foundation
09:23 The mother of one of the children about morale
09:45 Olena Samoilova about children's reaction to war and loss
09:57 Mother Liudmyla about the Children of Heroes Foundation, humanitarian and psychological assistance
10:10 About psychological rehabilitation of children, parents and guardians
11:04 Art therapy as an effective way to help children
11:38 Ivan Frolov about meeting with children in the library
12:00 Dreams and videos from Ivan Frolov's childhood
12:38 The second part of the meeting with designer Frolov - art therapy and his impressions
13:05 Art therapy as an effective method of supporting children - mom's feedback
13:18 On the role of business in supporting the mental health of the nation
13:54 Charitable contribution from the SOVA x FROLOV collaboration and areas of support
14:24 Responsible choice of funds and terms of assistance
15:19 Postcards for clients - drawings of children from art therapy
16:08 Healthy and happy children as a contribution to the victory and development of Ukraine
#sova #frolov #children_of_war #art_therapy #sova_jewelry