It Begins… Ford CEO Just Killed The Truck Market!
2024 ж. 29 Сәу.
449 573 Рет қаралды
Here we go... If you’re ever injured in an accident, you can check out Morgan & Morgan. You can start your claim in just a click without having to leave your couch. To start your claim, visit: www.forthepeople.com/Motor?s=...
Ford CEO Jim Farley is completely out of touch with the people who want buy their trucks.
Quality continues to go down...
Prices keep going up...
And dealer lots are still stocked with overpriced trucks that people can no longer afford to buy.
In Q1 of 2024 Sales of the f150 truck fell a staggering 13 percent compared to the same time last year.
Truck buyers are done overpaying for these unreliable expensive trucks and in today's video I want to show you exactly why that is happening.
#trucks #ford #pickuptruck
If you’re ever injured in an accident, you can check out Morgan & Morgan. You can start your claim in just a click without having to leave your couch. To start your claim, visit: www.forthepeople.com/Motor?s=86%3A4186
morgan and morgan getting desperate lol
Dr. Brent Ostrander here, I can say working with Morgan and Morgan for my patients after their auto accident has gone well, no complaints.
Morgan is a Democrat! lol
@@brentostrander9410 lmao paid schills incoming
Ambulance chasers
If I don't buy, you don't buy, they will discount more.
Hooooooold!
This is the way
3rd and 4th QTRs of this year will see a great number of (most all makes) dealers with their hair on fire.
That’s the problem though, there’s too many people in the world to just say “nobody buy any and they’ll lower the price” people are going to buy it unless it gets to an entirely unaffordable price
Its crazy that people will pay that kinda money for trucks..they have more money in their pockets then they got Brains in their head
I have zero sympathy for car dealers.
trust me they have zero sympathy for u also
100k for a bronco is an easy way to be laughed at anywhere you go
I laugh at all of them cause most paid 10 to 15k over MSRP and they're value is easily 70% of MSRP 6 months later! All are underwater by tens of thousands!
@@breckfreeridecan you say bubble?
100 grand for any car that’s not a super car is a way to get laughed at.. 😂😂😂
well US consumers are to blame, buying a car they don't need during "C19" because of FOMO.
😂😂😂
I'm a marine contractor in Florida. I needed a new 2500 service truck for my business. after looking at 6 different dealers i bought a used Chevy 2500 over a new one, I can not justify paying almost $100K for a work truck. If something does not change in the USA we are all gonna be screwed.
It won't change. There's still too many people out there with money buying 100k vehicles. And worse.....trading it in every year for a new one. The middle class (you & I), are disappearing and rich are getting richer.
Thank the unions for high prices.... uneducated, unskilled assembly line workers making over $100K annually equal high car prices.
@@APNFORDa tale as old as the industrial revolution. Blame the union instead of the corporation. Fun fact, assuming Ford didn't raise prices a single penny, and assuming every single union worker at its plants is the highest tier of worker with the highest wage and highest ‰ increase from the old UAW contract, Fords PROFIT last year would have fallen from 6 billion to 5.2 billion..... But, yeah, it's definitely the workers and not the multi billion dollar profit company jacking up prices to appease shareholders that's the problem
*@robbgnarly :* I'm not a pessimist, just a proud American. I think we (the Fed. Govt.) had our last chance at fiscal sanity around 1996/97/98 - the last time the (annual) Federal Budget was balanced via Clinton/(R)Senate/(R)House. We at least slowed the bleeding a little. Then came 9/11, when we/they lost their minds firehosing money at another undeclared "war". No effort to reduce spending has been made since IIRC. I guess we all get what we elect.
@@APNFORD It's low-hanging fruit to blame all of this on the UAW. It's far worse than that. Serious corporate mismanagement and/or even corruption in some instances. UAW is only a very small part of it. Start with CEO salaries/compensation packages and work your way down. In 2023, Jim Farley pulled $26.5 million in compensation, which was a 26% YoY increase from 2022. And that's just one guy.
Just remember kids, if you wreck it the day after you drive it off the lot, the insurance company will rarely ever pay you back any of that dealer markup.
That’s what GAP insurance is for
@@FishFind3000GAP insurance covers the market value of the truck/car you buy. Anything above a 10k markup in this market, you’re already upside down. Dealer markups don’t represent the market value of cars. Also, I seriously question anyones financial competency if they're paying a markup and then taking a loan/finance to even afford the car.
*Signed, Everyone who bought new from late 2021 to the end of 2023.* "Walking on your ears." Just don't do it - even though lowered some in certain regions/certain dealers, the prices are still not serious. When you raise MSRP's 40% or more in 5 years it takes a while to walk that back to anything reasonable.
@@FishFind3000GAP, will not cover those crazy markups!
Upside down 12k when you drive it off the lot.😂🤣😂
The most important aspect of a truck is reliability. Trucks are for work and when the truck is broken, no work happens.
not only that but trucks can take you far from civilization...they need to be reliable as your life could depend on it.
Which makes it even more amazing that Toyota has thrown that aspect away like last week's garbage. The 3rd gen Tacoma was junk, the new 3rd gen Tundra is junk, and it's almost certain that the new 4th gen Tacoma is junk.
This is true with other 'tool' type equipment. Like tractors/combines shutting down with a sensor fault at harvest time with the rains coming.. .or maritime boats hitting bridges. When electronics in cars and equipment first came out, they often went into 'limp' mode if something was wrong with the tech. Now many modern engines can shut off over nothing major in a critical situation. I guess- as is already happening with farm equipment, etc- unfortunately law suits will convert that money gained from redesigns, bells, and whistles added by the manufacturers, and then they will blame it on the regulators.
nah, its a ego booster for middle age/ old men, driving around mall, and parking lots.
People have been buying trucks as status symbols. The trucks never haul anything, the trucks never leave paved streets. For those people light duty parts is fine and dealers have found they can still charge heavy duty parts prices and use light duty parts and most people dont even notice.
Who are the idiots that are spending $150K for a Raptor?! Everyone in their lives have failed them.
I hope they go even higher. Because I know I’m gonna be a millionaire I’m not worried one bit. Things are more enjoyable to own when they are harder to achieve. If any broke Taco Bell worker could buy them then it wouldn’t have value
I hope they go even higher. Because I know I’m gonna be a millionaire I’m not worried one bit. Things are more enjoyable to own when they are harder to achieve. If any broke Taco Bell worker could buy them then it wouldn’t have value
And currently it’s not that hard it’s eaiser to make money then ever.just save $800 a week for 2 years and buy any top trim new truck you want in cash. 16 year olds can even do it
@@JoshuaOvermanThe only way you could afford one is of Taco Bell payed 300k/year. You can’t even muster a single complete sentence, let alone manage a Multimillion dollar business.
40k for a Maverick?! $50k for a Ranger?! $70K FOR A F-150?! Who in the actual hell would pay these prices? These are DOUBLE what they should cost. Also K02 tires are terrible for snow and ice
Many people in Dallas keepin up with the Jones’s to look cool at little Timmy’s soccer game on Saturday
@@user-ur7qh2mu3k I still don’t understand. How is a maverick, ranger, or f150 anywhere near keeping up with the Jones? Basic vehicles for way too much money.. maybe if it were Porsche, Mercedes, etc I could understand the materialism logic but these are very basic vehicles that have been popular among normal middle class people for decades
Shit the KO2 would be the least of my worries driving on ice. Those inline 3.0 with less weight is dangerous driving even on a wet road. I saw a video of a KZheadr punching it halfway down at a stop sign and he was skidding all over the road on dry pavement.
The JONES will buy it
@@bankruptsee There is a genre of people with a style aesthetic that it matters to a lot. They're like goths, scene kids, preppies, etc. It's the craftsman aesthetic , alpha male, militiamen/military/cowboy wannabe, and hick/cracker type people that really really like big trucks. They don't use it for work, they just like driving down the road in an SUV alternative tail-gate intimidating and blinding everyone else in their smaller cars. You see it everywhere in the South and Midwest. Also, because trucks are working vehicles by reputation, I've heard you can write them off on taxes if you "own a business" to finesse the tax collector. Someone else did a non-clinical (aka opinion piece) psychoanalysis of non-work truck owners: kzhead.info/sun/ibCeaZicaZqwgHk/bejne.html
Why aren't Broncos selling anymore? Easy, now that they have been around awhile people are realizing they are an overpriced unreliable shitbox.
L😂L 🤢💩🤢
I think they have a combustion problem.
ford just keeps changing models and engine lineups to confuse people and hide the reliability problems, the shit holds together long enough to sometimes even get out of warranty... eve nthe f150 is a good truck, but really not a great truck...
Death traps
Brinto!
Greasy dealerships. It’s all smoke and mirrors. We will give you a 5% discount on a truck that we raised the price 30% over the past couple of years. Brand loyalty runs deep with some folks. Once they jump ship, it’s very difficult to get them back.
2nd half of 2024 should be really interesting in terms of "Lot Rot" at dealerships.
Dealers don’t set MSRP.
I wouldn’t pay anywhere near msrp. The msrp has been marked up rediculously in the last two years.
You can thank the government push for EV's which is responsible for the massive price increases. That investment to build cars and trucks that aren't selling is killing most of the manufacturers and there is a time for everyone to put their foot down and tell the government 'NO MORE'!
only way to get back to old time/price is for the entire population stop buying for 2 to 3 years, you know that's most likely not gonna happen.
Dealers dont make the MSPR...and they have little control how low they can mark a new vehicle they can only go so low before it's a loss. There isn't 10s of thousands of dollars between MSRP and Invoice. Maybe 2-5 depending on the vehicle and believe it or not, the dealer is entitled to earn a profit.
@@brandondague Didn't say anything about who marked it up. its been artificially jacked up over the past several years. If they want to sell cars they are going to have to drop it, thats all there is to it. manufacturers watched dealers add 20% to msrp during the nasty virus time and figured they wanted to make that money instead. so they jacked up msrp by 15 - 25% over two years. now you have a high msrp AND dealer markups. its ridiculous.
@@Rhondaandjames they don’t need to drop it because people are paying. Learn to make a living wage bub
Ford should realize why Henry Ford created this company. TO CREATE AFFORDABLE CARS FOR THE MASSES!!!!!!!
i remember when the ford CEO said he would fine and possibly rescind a dealerships ability to sell new fords if they were caught adding markups. guess he lied and just said that to save face.
He must be a commie marxist leftist.. they mislead and lie A LOT.
Hard to do that when every dealership is doing it. I do think they need to take a stand tho. You used to be able to report dealers directly to ford if they were marking up and I did once and was given a case number, don’t think anything came of tho.
Would not say he lied seems about much with coved going on and the lack of computer chips and greed by the dealers things got out of control , we might be coming back to normal soon ,I would expect rebates by the manufacturers in the next year or so
He's Matt Foley.
Will not go down until you get demonrats out if office
It wasn't that long ago that $30k was the base price of an F150
AND even a loaded truck would max out at 50k. Now that's the starting price lmao
2006 (last time I bought a new vehicle) MSRP on my F150 was $48K and I bought it off the lot for $32 and they threw in a bed liner, and a bunch of other stuff. 4 x 4 extended cab, xlt,
My crew cab 4x4 f350 xl, I got in 2012 for $32k. Came with power windows and locks too.
I used to sell chevys back in 2007. We sold a 2006 fully loaded 1500 for 26k because the body style changed.
My 2005 Silverado LS Ext Cab 5.3L 4x4 with tow package was $27K after discounts.
You know the world gone nuts when a ford pick up is 150k. In 2001 you could buy 3x freightliner FL70 4x2 chassis cabs @49k each. Allowing for inflation these pickups are 60% overpriced.
Who do you think paid for 23 years of wars and misadventures since then? It’s no secret why the dollar is worthless
Blame congress for senseless spending and repeated money printing which is the main reason for the inflation all over the price
@blazinggamez5512 Until 3 years ago, there was little or no inflation for 15 years, never seen in history since records began. The world will settle, meaning planet, not US , and hopefully mental health Counciling will be available for people who think it's normal to pay 150k for a budget brand pickup, that is pointless and irrelevant at doing anything other than towing.
its not just trucks going up, its everything. ATV's, boats, campers, housing, food, farm equipment, lawn mowers... everything.
Ford killed their market 3 years ago when they started pricing the middle class out of the car market, now they can keep their overpriced, unreliable, crap boxs that get recalled more than any other brand! I'll stick with imports that don't decide to join the "we are premium grade" prices, (I'm looking at you Toyota)!
Toyotas are a bit pricey but they’re reliable and retain their value very well compared to other brands.
@@brian5osame with Subaru. It's pricier, but also better. Aside from that industry wide airbag recall, I've been through two Subarus now with little issue. If they made a pickup, I'd but it
@@JKSSubstandardthe baja
FORD= Found on Road Dead 🤦♂️
How did they price the middle class out? You can buy a new truck so easy if you’re not lazy. Just get a construction or landscaping job at age 16 then save $800 a week for 2 years then at age 18 you can pay cash for your dream platinum 6.7
I've been driving Ford trucks for 40 years. I won't buy another one.
I will as long as it is older than a 2000....
No other car company is different than Ford unfortunately. They’re all greedy scumbags
I will. 6.7 is the best out. Can go hundreds of thousands of miles no major issues. And the comfort features power is unmatched
You said it.. the dealerships don't have any of the low to mid range models and what they have. They MARKUP ! Yet you can go on-line and build one from the manufacturer website FOR SUBSTANTIALLY LESS. The dealerships don't like it and have a fit if you want to order one... it's all just ridiculous. Question is WHY ? Inflation is one thing... but this is beyond that.
Can you order the low model trucks?
Absolutely DO build one and then talk only to the fleet manager if you want some extras added once it gets there. Yes, though there is a 2-3 month wait time, typically. But they absolutely WILL build it for you. That said, do look at some of the other options as well. A F250 can sometimes be had for roughly the same price as a F150 if you build it and wait, plus has a better engine and some options as well if you really need it to do hard work.
@josephoberlander yes you can build one, but they will not discount it.
@@josephoberlander you have to get it in writing from the dealership sales manager that they won't add all the bs. Otherwise the dealership that gets the order will add everything they think they can get away with and if you don't follow through you'll lose your deposit and will be sol.
@@matt6951 Obviously, but paying 40K out the door for a basic F150 with just the 103A package (adds all the basics you need pretty much in 1 click) is a huge cost savings right there. You can't find anything but loaded and extra dealer package added/markups of anything where I live. There are two basic XL model with zero options for sale and then they all jump up to 45K+ as they are all crew cab models with options added. I would order it, personally, and save the 5K. Note that is gets worse with something like a Mustang. Base model examples are.. good luck ever finding one.
The 2025s will be rolling in shortly.😂
"Where will Ford park those?" :o)
$70k for a Ford Ranger with a “Raptor” sticker on it. They can choke on that truck.
I bought my 2020 Raptor 802a for $71k new off the lot here in CA . These new prices are insane lol
Same with toyota tacoma trd
how much would it cost to remove the silly ass raptor decal from the quarter panel?
@@josephshultz6726 the cost of a heat gun
@user-xm8rf6ik7b You still paid $71,000 for a truck. 🤣😂😂
Overpriced but at least they throw in a dozen recalls for free !! 😂🤣😂🤣
At ford quality is job one.
And that's a guaranteed dozen before it even hits the dealers lot 😂
$36k markup for what? What a joke. I hope that dealer runs out of business.
Ive been a loyal big 3 truck buyer for my whole life, im 67, sorry never going to buy anothee new one at these stupid prices. Ill fix mine till i die. I know a very rich smart businessman he just rebuilt is 2007 Chev Denali, engine, trans and paint, he loves it and can afford anything, he just refuses to be dumb. I hope everyone boycotts these manufacturers and dealers.
Then he’s not rich or smart. Because there’s nothing hard about a 100k truck you have 2 options you can start at age 16 save $800 a week for 2 years buy any new truck in cash by age 18 or build your credit for a couple years and still buy one by age 20 worst case.
I'm not buying a $50k rolling laptop with a 1 year subscription to heated seats
Well said
Even the older “simple” models have more computers then you would ever believe is in them. EVERYTHING is computer controlled, It just depends on how much extra stuff that’s not needed that is computer controlled that gets added.
2021 Powerboost with a bad transmission. Ford tells me it going to cost me $15k to replace since I'm out of warranty. I've bought my last Ford. They have lost a life long Ford owner.
$15k for a transmission?
@@Stackali The Powerboost has an electric motor in the transmission because it's a hybrid. Yes 15k is correct.
Hopefully you didn’t go GM, that’s worse. If you went with a ram you have a 50/50 chance of engine replacement. Older Fords, GM, Toyota is the way to go.
@@michaelfrohn255 I have been looking at the GMC 3.0 Duramax
New parts aren't doable anymore. Best trying to find a replacement in a wrecking yard.
That Bronco ain’t worth no stinking 96K …..Period 😮!
better to find a rust free low mile older truck even if you have to pay a lot, better than this insanity
I'm glad I already have one. It's an 02 Silverado with 370k miles, but still runs great on original motor, trans and rear end. I can put all that stuff brand new on my old truck at least twice and not come close to the cost of a new one. It's also a Florida 99% rust free truck. NOT SELLING IT!! LOL
Yep. I'd rather reward an owner who took care of his thing than overpaying for new crap that will depreciate fast.
@@Barneyrubble241 I bought a 2004 explorer. Paid $8,500. Six years later, 170,000 miles. Put a in new motor and transmission for apx $7,000. Total apx $17,000 invested. Paid cash for everything. Saved fifty grand over a new vehicle which was used to buy a house. Runs, drives, even smell like new. Should last for years. Will NEVER buy a new vehicle.
@@Barneyrubble241 good move, new trucks stink
I’ve done that and the issues that come up get annoying. You’re better off getting a 2015-2024 6.7 powerstroke
He killed the middle class
Who?
I'm just fine, thanks, Karen. I'll just keep my old truck. I'm still middle class. I don't need to buy a new vehicle, the moment my old loan is paid off.
@@TheRealScooterGuy The answer is always Biden.
You can buy a new truck so easy if you’re not lazy. Just get a construction or landscaping job at age 16 then save $800 a week for 2 years then at age 18 you can pay cash for your dream platinum 6.7
@@JoshuaOverman Working back breaking jobs all your life for overpriced unreliable transportation is not wise....son!😂
$70k for a Ranger? Ford is high
High on something!
I didn't realize the drug epidemic had spread to the ford leadership, but it starts to make some of their decisions make sense.
The 150k for the f150 raptor r that dealer is a 1st class scumbag dealership runaway from that place and no one needs to shop there for them
Just custom order one and get it at sticker
I remember Ford said that they're bringing ranger back and I got excited, 4cyl turbo 2 door or 4 door.....it was perfect, and then they came out and the pricing came out......ouch, an f150 was a better deal lol. Then Ford said we're building a cheap truck for $20k called maverick......and then it came out......but they were no where to be found, and the ones that were available were $30k+ with all the mark ups.......Ford really had a winner......but with short supplies and high mark ups they managed to blow it, I am done looking for them.
I tried getting a Bronco a couple of years ago but the slimey dealerships had them all marked up. Was looking at a low mileage used Ranger last year but the dealers had it priced the same as a new MSRP Ranger. The dealers ruined it for me. On top of that the quality issues are becoming a plague. No thanks Ford.
In south Africa you can get a ford ranger raptor for around 50 to 60 thousand USD but then again we can all so get a land cruiser 70 series for 40 thousand USD. The raptor is all ways in the repair shop where nothing kills a land cruiser.
I'm a low income earner and my vehicle is 9 years old. I can't afford a new vehicle, even the used prices are well past what I can afford. Going to keep my vehicle running and in good repair as long as possible.
I make double the median income for a family of four in my state, still can’t/refuse to buy something so grossly overpriced. I’d like a new truck, but with quality of production for the cost… I’ll keep my current vehicles.
100k income and bought myself and old f150 for 2k. No way in hell am buying overpriced trucks.
We need a truck. An honest truck. We don't need or want more electronic "modules" or "glass" interfaces to turn on the dambed heater.
@@NVRAMboiI do because I’m not incompetent like. The 2024s are outdated to me I’m ahead of everyone else they need to make them have more features
Seems like the world is getting sick of insane truck prices. Since 2018 these prices have gone up between 35 and 65% , never in history have cars jumped liked that. There is no excuse for it other than corporate greed. In my mind 65+ thousand dollar trucks take 75% of buyers out of the market. That's not a good strategy for survivability. If only the few can buy your product, you're not going to be around very long.
I hope they go even higher. Because I know I’m gonna be a millionaire I’m not worried one bit. Things are more enjoyable to own when they are harder to achieve. If any broke Taco Bell worker could buy them then it wouldn’t have value
***forget these Manufacturers! I will NEVER pay $50k or more for a New Truck. It’s insulting.
50k for a ford ranger by the way it's a joke
Paid 45k for a new 2020 Silverado LT 4x4 just 3.5 years ago. They want almost 65k for the same trim in 2024. I have bought my last new truck.
Ok….. So you’re never getting a new, or even lightly used truck Got it
50k is insulting!
Me either!!
I dropped by a Ford dealer. All they had was the hybrid versión. Also, the price of these Mavericks went up $4000 in 2 years. I told them I wanted the base engine. They asked why. I told them $1500 difference. Also, they added $1000 market value fee. I told them to call me when they drop the market value fee. 3-weeks later update: They never called me back. :)
I’m 50 years old. Both my wife and I make 6 figures and we’ve always bought a new car every 4-5 years. We have decided that we will keep our current 3 year old vehicles until the wheels fall off. In the past I didn’t think twice about purchasing new cars……I AM DONE…FED UP.
Only keep a car just 4-5 years is throwing away money.
Back when I was a teen I looked at all these trucks thinking maybe one day I can get one. 60k was the price of a nice Silverado, now I can't get a 1 year used for that price. It's ridiculous
The people who pay those prices should be red flagged.
Haha. Put them on the crazy list.
Dumb as a box of rocks.
They are really screwing up the market, prolonging the correction it needs. Those vehicles should sit until manufacturers get the point.
ROFL
Unfortunately, the UAW just negotiated $40 an hour at least at Jeep. China is about to drop a nuclear bomb on the US market. I think Ford is ready to sacrifice the entire US manufacturing base. Pricing them into restructuring.
No way! Buy an older truck and rebuild like new for 30k.
Probably for cheaper, like $15k tops
Still gonna be junk. If you got 30k buy a 2017 6.7 powerstroke and you’ll have one hell of a truck for cheap.
I bought my current F150 new in 2001, 23 years old. I was going to buy a new truck but the dealers and manufactures got all greedy. Not doing it. They can choke on all the inventory. Just going to keep fixing my truck and when it eventually goes away, wife and I are going down to one car. I am not going to pay these prices and support the greedy dealers and manufactures. Not doing it.
You can buy a new truck so easy if you’re not lazy. Just get a construction or landscaping job at age 16 then save $800 a week for 2 years then at age 18 you can pay cash for your dream platinum 6.7
@@JoshuaOverman I have the money, it just isn’t worth it.
I'm in the same boat. 2000 F150. 265k miles and still is very dependable. I look at the new ones that cost $70k+ and I hear all the nightmare problems with them and I'm happy with my 24 year old F150 that has been paid off for 19 years.
@@ew5821 I'm at 240k miles. The drivetrain is still solid and runs like a top. These motors are known to go 400k miles routinely from all the ford cabs at the time that used these modular engines. Not having the adjustable valves like in the 3V motors, these 2V motors are bullet proof. Of course lots of other stuff wears out over time, but I just keep fixing it. It's cheap. I wouldn't be surprised if I kept it 10 more years.
Its way cheaper to have you old truck totally restored,..then your good for another 20+ yrs..and no payments
38,000 dollar trucks with free recall notices.
Stop buying these overpriced pieces of garbage.
Why are they all crew cabs!? Glorified station wagons!!! A work vehicle should only have two doors!!
The only thing that upsets me more than the greed and high prices is the fact that when these OEM's begin to fail. It's us the tax payer that will once again foot the bill when the government bails them out!
yeah if we gotta bail Ford out I get to be CEO because I can't make worse decisions than these guys are.
Oh my god, Again….. by “bail out” you mean the loans they were given, and paid back with interest The government made money on the deal, and they were loans with interest
@@lordrayden3045and I didn’t think Ford took any loans or bailout last time around. Just GM and Chrysler
@lordrayden3045 lmfao yeah and one of the 3 had to be sold off to a foreign company Sounds like you're a big fan of collectivistm and corporate welfare to me. I dimt remember taxpayers neumg asked if they wanted to prop up 2 companies which sold sub par products to the gullible Not to mention GM failed in good part because of their ridiculous union and their ridiculous demands You sound like you admire the WNBA structure where their financiers are force taxed to pay for a product that's spent 28 years losing 10 million per year every year adjusted for inflation for their employer by putting out a horrendous product - and then they still have the gall to beg for more charity Companies are designed to fail if they don't perform
@@GNMi79 It was a loan …. We made money on it, one of the better governemnt investments / spending in a long time
My local Ford dealer currently has 36 "new" 2023 Mach E's on the lot. Not offering a penny under MSRP. They are advertising government incentives as discounts, but when you look at it it's just MSRP minus incentives. Brutal considering these vehicles have been sitting for a year and a half give or take
I require a bed on a pickup, I don't need four doors. If you want an "extended cab" it's at least least $3000 more. The Ford Maverick is supposed to be the least expensive truck, but Nissan will undercut the Ford MSRP if you find a comparison. Of course, both these vehicles are miserable pieces of.... You will regret buying either one of them, so get a second job or another mortgage or walk.
22 Frontier SV. Aside from a couple of new model recalls( pbrake/ intake manifold) , I've been happy. No turbo so mileage isn't great like the tacos but no death by turbo either. Out the door at 49k$ Can so about 35k$USD at the worst time of the vehicle shortages Feb 22.
I have in the past ordered base models with zero options because they still are pretty well equipped and suite my needs. Cost savings well worth the 8 week or less wait. I know to skip the rip-off dealer add on packages.
I wouldn't pay those outlandish prices for any new vehicle. Even if I was loaded. You can't even get a manual transmission and there's way to much plastic on all these junkers. These dealerships can CHOKE on there inventories.
Less plastic then a 20 year old truck
30k markup, whyyyyyy is anyone buying from these kinda dealers!!!
When did buyers become such idiots?A discount come on man that's no discount. Best way is, go buy something used?Look at soon as the bumper hits the curb look at the depreciation
Never buy used trucks. New is best way to go
The entire time he was talking, I was admiring that beautiful sky. We don't get clouds like that down here in SoCal!
I though it was illegal for certification Ford Dealerships to mark up over MSRP? Didn't Dealerships get their asses in trouble 2 years ago for that?
Thank you for being a consumer's advocate, not a car sale person.
$63k for an XLT F-150 is insane. Just a few years ago, that was about what a King Ranch went for.
Dude today i went to get a new car for my wife and i Since we got two kids Went to toyota VERY HONEST PEOPLE Went to Ford, Brother their lot are PACKEDDD with inventory and i asked if they had any discounts or incentives and they said no not really i was like BROTHER YOUR INVENTORY IS CRAZY and ontop u guys are not giving no discounts is wild Ended up getting a Rav4 top trim for my wife paid 28k for a used 2023 with 13k Great deal And a 2024 CHEVY SILVERADO RST for 56k Another great deal in my opinion
Nice choice on the Rav4!
Let them continue to fork over floor plan costs every month for them .Either they discount or go out of business.
Personally I wouldn't get the RAV4. Wait until you notice the wind noises...
@@tengvue9474you don't notice wind noises on a Ford because they are always broken down. The Toyota will always start.
@@VulgrDisplay 😂😂😂😂😂😂☠️
I bought my 21 Tahoe in March 2022. They gave me 15% discount 😁.
Notice that every single one of those trucks were crew-cab.
Crazy thing is I purchased my 2020 f150 with sport package, 4x4, navigation, katskin leather and bead liner, rear locker and 5.0 with trailer break controller for just under 40k with 200 miles on it in April of 2020.
Sounds like a very gay edition. Why all the faff? Doesn't come off as belonging to a steady nor capable guy, more gay having something to prove. Sport, 4x4 AND leather? Lmao And now you can't afford the platinum edition? Buhuu I guess.
Same problem in every single industry, they are aiming for the Top Tier Buyers and don't even consider the average buyer.
You shouldn’t get to enjoy nice things in life if you’re lazy. It’s all fair game. If you want one of these trucks you’ll learn to save $800 a week for 2 years and then you can buy your dream top trim truck in cash
I'm still driving my 2000 F-150 XLT paid $17K for it and has 248k miles on it. Also bought a 2023 Nissan Frontier for $38k last year. Ford went nuts with luxury trucks/prices to increase per unit gains over volume sales. WTF is a luxury truck anyway?
People are done. It is plain and simple, the masses want cheaper vehicles because wages have not kept up with all the shrinkflation and inflation of goods.
Fords first mistake was calling that electric pi to a mustang and their worst mistake was calling this obvious ranchero a maverick. The maverick was a car not a half car half truck. Ford is abandoning their customers
Every Ceo needs to be replaced with a different ceo, and maybe the quality of the trucks would be great
Meet the new boss ... same as the old boss
Yeah, that will solve the problem! 🤣
@@bigdog1150 Yeah, and its called the EPA that put out an emissions chart the car companies have to meet that kill all the small trucks and commuter cars.
@@gotafarmyet4691chicken tax killed all the small trucks. People want big, burly luxurious and expensive trucks and now we have them. Every truck besides the Maverick which is turning out to be unreliable. But you're right EPA standards for trucks are different.
They all went to the same schools and learned business from the same professors. The only hope of redemption is if these companies hire CEOs from different schools of thought. Japan or Korea, maybe?
Truck prices are insane. That’s why I grabbed a 98 Tacoma a few months ago.
great year, owned one and wish I still had it.
Taco is a great vehicle. That '98 will still be serving you long after most of the trucks in this video have died.
Well this local tire shop keeps finding ones to sell. Besides mine I bought from them, they have had 4 more for sale in the past couple weeks. All in that 90 to 02 year range.
@@williammorrow5479 02' oh man now im getting excited.
These prices are crazy. I was in the car business for 40 years and now retired. These companies are going to go broke, just like our country!
What's amazing to me is how you casually you announce the price without bursting into flames. Insanity.
My 96' Ranger was free, only cost me $27.50 to get it inspected. In Missouri, anything left on your property over thirty -days that can be retitled car, truck, tank, aircraft carrier. Only thing you have to take it to a Sheriff's dept. for inspection, cost. $27.50
I didn't know that, but I paid $200 for my 95 ranger in Missouri lol.
Wait so if something without a title is on my property I can get it retitled? I have a boat I bought for $100 and the title is gone.
@@thegeneral1955 Call the State of Missouri they can advise you on how to deal with this. My ex g.f. left this pickup on my property when we broke up.
Fire Farly!!!
NO....keep Farley ....and watch them go out of business
I'm 37 and seeing the Ranger at $40k+ is insane. Everyone had a Ranger in high school.
The prices are not "pretty crazy." They're absolutely insane.
Jesus in 2014 I paid about 39k for my truck and sweated that choice. I will sell my trailer and never tow again before I pay 75k or more for a truck. I wish they would take all the useless and annoying tech and just offer me a damn truck.
*Amazing video, you work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K into trading from just few months ago and now they are multimillionaires*
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$70,000 for a Ford Ranger??? They’ve lost their minds! 🤣
Base MSRP in 2006 for a F150 was as low as $18,000. And there was always lots of rebates and incentives to get you a good discount so you would buy, i used to sell fords around that time peroid.
My 2017 might be my last F150. The top three brands have crap quality and are over priced! No more brand loyalty from this guy.
Same. I moved over to a Honda and 110,000 miles later not 1 issue. F*ck American made vehicles
how has it been? thats the year im looking at aince its last uear with the 6 speed
I like my 2017 F150 4x4, 2.6 twin turbo I use it to pull my 2019 Jayco hummingbird My 1996 F 150 ,2wd 302 heavy Regular cab short bed is my beater My 2007 Edge fwd ,,3.5 is my gulf cart I don't want to buy another vehicle Smart phones with wheels
@@jasonsharpbucks I have a '19 ecoboost king ranch. At about 55k it had a new transmission put in, new turbos, new rear leafs, a litany of interior fixes, some of which have gone bad once again, on top of the yearly recalls. At this point the truck has like 67K on it. And, I am a meticulous owner, I don't beat on it. Oh and the heated driver seat has just shit the bed.
You said it. You have these fan boys from chevy dodge ford always saying how the other one is junk. News flash, they're all junk now!
I didn't realize that people will pay so much for unreliable vehicles. 🤣🤣🤣
Because we aren’t out of touch and we actually know unlike you. People need reliable trucks for their fleets that’s why they buy new super duties. They are better than ever and 6.7 powerstrokes are reliable for hundreds of thousands of miles
The buyers car market is normalizing.......the factories still think they can overprice vehicles, due to the OVER MSRP pricing from the past 3-4 years. Those days are OVER !!!!!!!!!!!!!!!!!!
The markup on that Raptor F150R is more than what a fully loaded Ranger should cost!
Most folks are over the Raptors. The juice isn’t worth the squeeze!
$2200 discount on $45 $50 thousand dollar vehicle is a joke! Keep it, until prices come WAY down, those vehicles can rot on the lot!
There is no way that there is over 90k value in these vehicles much less 30k. Automakers have lost their damn minds!!!
Thanks for all the content and info!
Quality has not been job one for over twenty years
It's sad because Ford was the king of trucks in the 90s to 2000. My dad had a fleet of F250s for his chainlink fence company.
2004 f150 is more reliable
@@AJSHOPEdon’t talk if you don’t know about how good these new 6.7s are and all the fleets of them that have already gone a few hundred thousand miles with no major issues.
@@AJSHOPEand the 2024 6.7 has only done improvements. Better transmission tuning better manifolds and other improvements
I work with about 80 people and there is 5-6 people desperately needing new cars and they can afford to get anything and I'll be among them soon. One guy left work today and yelled if you see me walking tomorrow pick me up!
Used prices are pretty affordable. Not sure what they are holding out for. You don't always need to buy new.
My local dealer has a host of 23 broncos. I tried to see if they had any deals. Wouldn’t budge. I just don’t get it. You used to get 0% financing & discounts when a dealer would have ONE vehicle rollover. Now they’ve got dozens and won’t move. If you look on fords site, they act like the 23’s don’t even exist! You can only see what offers they have on the 24’s.
I'll stick with a good used vehicle. I'll take it to a reliable mechanic and drive it until repairs are not worth it.
Still ridiculous with their little piddly discount! Screw them and their crooked selves!!!
They price themselves right out of a job they forgot that the little guy. No more f bail out for the big 3 they need a life check
They need an extra zero on those 'discounts' lol.
No one should be paying a mark up for a vehicle. The vehicle isn’t worth the mark up, hell it’s not even worth MSRP. If you pay a mark up, you are objectively bad with money.
I like how you. Give me a real world look at the car market. And I totally agree that the prices are way too high and need to go way down. Keep it up.
Ridiculous the markups at that dealer.
Those are also not trucks. It’s an SUV pretending to be a truck. Absolutely useless to anyone who actually needs a truck.
I noticed that all the prices are not coming from the MSRP Sticker. It looks like to me this dealership is adding a “market adjustment” to the price and then adding a discount that would s above MSRP.
I’d be embarrassed dishing out that kind of money for a truck. Let them sit on it. They’ll run out of suckers buying overpriced stuff. They’ll get back to earth, trust me.
If a Chinese company brings over a simple, 20K pickup, I'm in. Millions of people need reasonable prices
….but, but, but support American companies. The same companies who decided they no longer cared to provide the average American with affordable transportation
US gov is not going to allow a 20k pickup. Just like they are driving them out here with EPA restrictions.
I mean Toyota makes a $10K truck but they would never get it to meet our stupid US EPA regulations.
@@HudsonGTV Sonny, the EPA regulates the environment, hence E*nviromental P*rotection A*gency. It's crash testing those cheap Toyota truck are flunking.
Last year Farley stated "we are unaffected by what our customers want ".So business as usual. This also explains the bonus recalls thrown in for free.