What is Conversion Rate Optimization? | CRO Basics and Tips for Success

Conversion rate optimization (CRO) can turn more of your site visitors into paying customers. In this video, Jackie answers the question, “What is conversion rate optimization?” She also shares what the process of optimizing your website looks like and some tips for how you can do it.
Whether your business is B2B or B2C, you can hit more of your goals by optimizing your existing pages. CRO doesn't focus on generating new site visitors. Its purpose is to update your website so that more of your current audience decides to take action.
Businesses define conversions in different ways. An ecommerce business may use purchases as a conversion metric, while a service-based business may use form fills and phone calls. A conversion is a desired action taken on your website, so how you define it depends on your goals.
A/B testing is an important part of CRO. This tactic compares your original website page to a slightly altered page. The version that performs best is the one you'll want to keep more permanently. Not every test is a winner, so don't be discouraged if your new version underperforms. Just keep testing.
Have any CRO questions? Let us know what they are in the comments!
⏰ Video timestamps:
00:00:00 // Introduction
00:00:22 // What is conversion rate optimization?
00:01:44 // The CRO process
00:03:55 // CRO tips for success
00:00:00 // Conclusion
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