Why "INTELLIGENT" Men Still Fall For Rolex
I initially bought a Rolex as a reward for my business success, but you may be surprised to hear how the brand has let me down since - so much so that I've fallen out of love. I reveal the behind-the-scenes tactics that changed my mind, and why I now steer most buyers toward other quality watch brands instead. Discover the fascinating untold story only in my latest in-depth video.
➡️ • The Affordable Luxury ... - Click here to watch The Affordable Luxury Brand Rolex Can't Compete With?
➡️ • The CHEAP Rolex Watch ... - Click here to watch The CHEAP Rolex Watch Alternative NO ONE Talks About!
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CHAPTERS
0:00 - Don't buy a Rolex!
1:29 - Why did I fall out of love with Rolex?
4:48 - How smart people justify buying overpriced watched
10:26 - Best entry watch from Rolex
11:26 - Which Rolex watch should you buy?
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What's the best alternative brand to a Rolex watch? Comment below! ➡ kzhead.info/sun/ZLxph9Fsr3WkZ58/bejne.html - Click here to watch The Affordable Luxury Brand Rolex Can't Compete With?
Antonio, everything you said is spot-on, but you missed *marketing as art.* Navy SEAL Jack Carr used the Rolex Sub-Mariner as an art piece in his novels. It is a quality piece, but it's more of a collectible watch and for his main character, it is indeed a family heirloom. I believe this is the proper perspective for Rolex!
I don't have an alternative brand, and this story explains why: I have a mentor who is about 25 years older than me. He has a PhD, and his son recently got a PhD as well. When my mentor graduated, he went to visit his wife's family in France. Then, they went to Switzerland, where he got himself a watch from a local watchmaker. When his son graduated, he went to see extended family in France, and then went to Switzerland to get a watch from a local watchmaker. My point is that I like having a story behind certain accessories. If I'm going to spend a few thousand in a watch, I would rather visit the watchmaker myself and have a story to tell people when they ask me, "Hey, that's a nice watch! Where did you get it?"
Omega for sure.
Omega and Grand Seiko are not better than Rolex 😂😂😂
@@alfieakaronaldog Of course I would expect that answer from someone that knows nothing about watches.
I have a GMT Master that I bought at the Navy Exchange in 1978 at age 25. The going price then was about $550, but the NEX was selling it for $350. As a teen I had regularly seen ads in National Geographic which described Rolex watches as those worn by adventurers. I went on to long careers in the Navy and Merchant Marine where the watch, rated as a chronometer in the pre-digital age was useful with celestial navigation. It has had a very regular rate of error throughout its life that was perfect to that kind of navigating. Retired now, I still wear it daily and continue to love it for the memory and connection with the life of adventure I was privileged to enjoy. I never saw it as a fashion statement but only as a tool and it has served well. When I die, it will be left to my son.
That use of the expected rate of inaccuracy monitored via a log ended a long time ago. Worldwide broadcasts of time signals of GMT were available after WWI and definitely for WW2. I suppose someone might still have kept the log as a backup to a backup. You could reset your chronometer just before taking a sighting. Sightings were at local noon and maybe once a night. Enjoy your watch, but that was the reason the ads said adventurers, not mariners.
Beautiful watch & story! Sounds like you got your money’s worth.
Should have bought ten dude...
The true reason Rolex existed, a tool watch with a purpose and quality. I never really liked the brand, especially for the "FLEX" today but I respect their roots and tool watch development
Thank you for your service.
As a kid, Casio was my first “grown up” watch in 2007 from Sears for $15. Only had to change out the battery once, still looks good & keeps ticking away.
classic
Agree ,my fist watch has also been Casio and still works the same after 15 years and battery has been changed only once .
Omega is the sweet spot for me. High quality watch that I can buy at any time. And it blends in. If you know, you know. Most people just see it as another watch. Love my omega speedmaster professional moonwatch.
Omega is a fine watch for those who can't qualify for a Rolex...Enjoy!
@@thetruthhurts7500 I prefer my Vacheron moon phase.
@@thetruthhurts7500 qualify for Rolex….lmao.
Look up the word..it is why you can't get a Rolex. @@dotover9013
You can buy them new, cause you can buy them at anything from 15-40% under retail on the second hand market!
I bought a gold & stainless Datejust from the Armed Forces Exchange catalog in 1988 for $2300. It was beautiful and was dressy enough to wear to anything, but also not too flashy so you could wear it with jeans and a polo shirt too. I recently gave it to my oldest son and wanted to know how much it was worth and looked up the replacement cost for the same watch. I was STUNNED to see they're going for $12,000 now, and even the stainless steel Air Kings and Oyster Perpetuals are starting at $10K. They're as high as kites to think they are worth THAT much.
Yea there’s high prices and then there’s straight up Rape which Rolex now is.
Adjusted for inflation from 88 it would cost like 5K in today dollars, and then brands like this can charge more than that because theres plenty of suckers born every day
There's a market of investors who buy them and sell them on to other investors. I'd say they're more like fools. There are much better watches for the same price but the problem is that you can't sell them on for a profit.
The new ones yes but the older ones are priced much lower. Weird as those older movements are actually better quality.
i have a rolex oyster perpetual I bought in the 80's and still wear it It's a good watch but I would never pay anything close to $10K for one.
As a watch enthusiast, I can wholeheartedly agree with you. I too am a former Rolex owner but haven’t looked back since. There are so many better brands that provide better value at that luxury price point. With over 1 million units produced every year, it isn’t even unique. Highly desired? Yes. Rare? No. Plenty of other high horology and superior quality models and brands that actually care about their customers.
As a watch collector for over 30 years I disagree. True there are a lot of brands out there, but Rolex as a brand has lasted a long time mainly due to its reliability,design and marketing. I'm not saying EVERY Rolex is worth buying (Celini I am talking about you), but there are pieces which are classic for years to come. I personally don't really like 5 or 6 digits which I think a lot of people are very salty about especially the hype we have been experiencing for the last 10yrs as it is no longer a geeky hobby, but something people will flex on social media. My first love is a white 16520 when I was 12 (where no one in my social circle will know or would care). I never see it as an investment, I have been telling people to buy a sub at a "fair" price and wear it for 10 yrs and sell it around the same price you got it for or a bit more. Vintage watches is like art, it takes yrs to find a good example if you have a particular model you want. You need the know how to figure out what is original or not. Is not simply walking into and AD and buying this ugly Yachtmaster OP had shared. With the same money I would choose a 1016
@@phillipwong3754 Rolex may be more overpriced but they are extremely well made for a mass produced watch and hold that value so well it's price is irreverent. Big fan of gran sekio.
@@philipparana9225 I don't disagree they are well made watches. But I do agree with other is overpriced at least at grey. GS is a watch geek's brand where it deserves more attention. But is not visually pleasing to a lot of people (including myself). For example I went to a Revolution GS organised event in London, where as you probably know is like a known etiquette to wear the brand of the event. Not one single guest worn a GS there.
@regsantostomas What a crock 😂 Name the better brands/models? Which Rolex did you have? What was wrong with them? Sell at a profit? What have you got now?
Rolex are not High Horology lol They are tool watches. You seem to know a lot. People should 100% trust what you say 😂 Any high horology brand will be just as hard to get and will cost 4x the money. Why doesn’t Rolex care about its customers?
GS quartz for me.. Quality piece with minimal maintenance. As stated, no one really cares what watch we are wearing unless it's a watch-head. Great video!
And thieves!
And most of the people that care you have a Rolex care that you are successful, not that you're a knowledgeable person about watches. In fact, you'll go a long time trying to find someone who does care. But you'll probably have a friend, or at least an interesting conversation.
I'm a Casio guy and certainly agree that anything beyond $25 is overpriced. 😂
I had a 25$ watch, lasted about as much. Garbage.
Must not have been a Casio then @@user_____M
@@user_____M - I have an apple watch which is more accurate than a Rolex. Also, I can't afford a Rolex. I just paid off my house and that consumed most of my savings, so all I have is emergency funds and about another $10K for leisure spending. But I can't just stay home everyday, so that leaves me with zero money for watches.
Completely agree, and agree the OP is underrated. Absolute classic and wearable in almost any situation. I choose this over the Sub without a doubt and reckon if purchased at retail (possible) it is likely to hold value over time.
I've owned a lot of brands over the last three decades from Blancpain to Vacheron to IWC, Zenith, JLC and more, and I have to admit I keep coming back to Rolex.
The best overall Rolex will always be Datejust in my opinion. It is the most classic and versatile.
Yes , and a good second choice is the Oyster Perpetual , no need to adjust the date, simple dial and very good looking.
For the last 3 years, I have got into watches. Before that , I bought gold and silver since 2011. My favorite brand of watch is my Hamilton open face hart watch watch a cost of about $1.1k
I feel you on that fourth Rolex, I once bought a prometheus lights flashlight, the not quite custom line with the smaller battery, for a ridiculous sum. i only bought it because i put my name on a mailing list to inform me when it was back in stock. If they'd kept them always in stock (not really possible given that they were CNC machined), i likely would never have pulled that trigger. By the way, you've got a new subscriber, you quickly won me over. Anyone who can use gents as often as you do and make it sound natural impresses me. Seriously, the second and third times I was going Huh, says that a lot, then it quickly became, well that's his thing. Great content.
I gave my Rolex AD a charcuterie board after I recieved a call from them offering me a datejust. I was chuffed to bits admiring the rose gold finish while my AD talked with my wife in the back, something about daddy from what I could hear. Ciao
After my 51st trip around the sun and surviving 5 bypasses I wanted to celebrate by purchasing a luxury watch. I purchased a Longines because I could afford it. I am beginning to get tulip crash vibes from the modern watch industry.
One of the symptoms of the widening gap between the rich and poor and the destruction of the middle class is that behaviours of the lower class change. Many people feel like they can't afford to own real estate or even have children. Indeed among the young I have heard that only 40% of people in the West intend to have children. Ironically this means that the poor have more disposable income which they spend on entertainment, eating out, holidays, clothes, pets and... luxury goods. The rise of Rolex is a sign of social decay and demographic decline and as you suspect will inevitably end very, very badly. By choosing to not invest in the future of our society, our children, we inevitably are creating false and unsustainable bubbles. All bubbles pop. This time many will explode simultaneously. Buckle up it's going to be a rough ride. All the best.
This is an excellent video 👌 Great to hear some really interesting critique of the absolute hype-machine that is Rolex!
Nailed it. For a guy that rarely talks about watches and doesn't have a watch collection channel you nailed every point about Rolex. I'm not a fan of them either.
That's exactly how Rolex wants it...Keep the lower class out.
Rolex makes a fine watch. I’m glad the Cellini is there, but for the most part the entire range isn’t very diverse. Omega’s co-axial movements are more accurate, need less upkeep, and are just flat out better than Rolex. Plus Omega has a much broader range of models. Quite honestly, one could get a Seamaster Aqua Terra to have for all occasions and just be done it. But if one is looking to flex, nothing has more recognition (to non watch enthusiasts) than a Rolex. It’s the Coke/Kleenex/Jacuzzi/Windex/yougetthepoint of luxury watches. Wear a $50k AP and 99% of people will probably not know you’re wearing pretty much an average yearly salary on your wrist…put a $7k entry level Rollie on your wrist and 99% of people think you’re a baller.
@@skellington2000I have to reset the date every couple months on my Planet Ocean. So of course I take the opportunity to sync the second hand while I’m at it. I find I’m off 30-40 seconds at the most. In two months, I can easily live with that accuracy.
@@skellington2000not a true statement. Omega co-axial movement watches are certified to the METAS standard which is more stringent than COSC or Rolex in-house. Not a Rolex hater btw, I own both Rolex and Omega.
Cellini was discontinued - dress watches are in the 1908 series now.
2:58 serious talk here, buyer's remorse is easier to get over with than not buying it at all. Our mind could go crazy with probability with what we could do with it if we buy it. So goes true that : Wanting is better than having
This video speaks for many of us who have tried to buy a Rolex at the AD since the Pandemic started in 2020. At the end of the day the buying experience for new Rolex customers is much to be desired. Rolex seems to be more interested to appeal to the Patek Philippe buyer then the person buying one watch to celebrate a life event. The experience at the Authorized Dealer, where the AD wants you to buy thousands of dollars of stuff you don' want for the privilege of buying the Rolex you do want, is a turnoff for anybody who has self-dignity. In the meantime, so many other high quality brands with availability and affordability are out there.
It’s all about emotions, love my Sub, but I‘m much more connected to my Tudor BB; both are very reliable toolwatches; my next purchase will be a Glashütte Panolunar, blue dial or a JLC Reverso dualface… would never buy a watch over retail price, never saw a watch as an investment, Rolex design is iconic.. Everyone should buy what he wants and can afford… no one should be jealous, stay true to yourself, your value comes from your inside, your heart… success in life isn’t a material thing or money but the relationships you have… ❤ your content…
Facts
Which size Explorer do you have? A traditional 36mm or a 39mm? In the shot of you wearing it, it looked like a 39mm.
A brilliant video. I bought 2 Rolexs (second hand) 28 years ago, i kept them for 9 years and then sold them. Since that time i have had a number of different brands, and the one brand that stands out to me is Ball , incredibly happy with mine.
I agree with the message of this video. I think if someone really wants a Rolex watch, the one they should buy is the one they can get the best deal on. That will rarely be a current production model. And regarding how interesting their watches are - I agree, they are not (most of them, at least). However, having said that, Rolex have an enormous pull. They are a great status symbol. When you wear a Rolex watch, everyone will know how much you spent on it. There is no other watch manufacturer that has the cache of Rolex. For some, this is what they want. And if you are one of these people, there is nothing better than Rolex for you. However, if you are looking for a watch for other reasons, there's little point buying a modern Rolex. Many better options out there.
Solid point here Theo!
Exactly why I sold my Rolex for almost double what I paid. I don't need a watch as a status symbol as my acts as a person do all of the talking for me. I have several watches but most go under the radar, which is completely intentional. I'll leave the Rolex for the posers and thanks again to the mug who bought mine 😁
I have three.... the first one I got was a GMT Master II in steel. Later on I got a Daytona and finally a Datejust - all in steel because, for me it was about craftsmanship and not bling... I find the gold and diamonds to be ridiculous...just my hare-brained opinion, of course. I have a bunch of other watches as well; including Breitling which is a much friendlier price point. Picked up an Omega Seamaster Automatic used for a nice price and a mid 1960's Hamilton. I enjoy watches - I reckon you should buy what you like but I definitely agree that this whole "wait list" garbage would make me tell any retailer to get stuffed! I'm not some kind of watch snob, y'all... I also wear a few different Casio G Shocks. The watch simply has to fit the whole ensemble, after all.
Craftsmanship and rolex in the same sentence? If you're looking for craftsmanship, especially in a steel watch, you'd go for a royal oak, have you seen what goes on in the making of one? Those are truly pieces of art. Rolex on the other hand are simple to make, why do you think there's replicas that are indistinguishable from the real watches selling for only 300 to 500 dollars, or 500 to 700 from insured dealers that most online communities talk about, or 1000 if you're looking at a video comparison here on youtube and the dude making it paid 3 times the price the rep is and getting basically ripped. APs on the other hand with reps? Usually the bracelets need a little rebrushing to look like gen, ap doesn't spend 10 hours per bracelet for nothing, dials on the other hand? Never gonna be exactly the same.
I’ve own 2 Rolex’s (SSDJ) and two-tone Submariner for 40 years. I just broke the sapphire crystal (avoidable, but life happens). I dropped it by an authorized dealer for crystal replacement and servicing. The shop sent it to Rolex (Dallas) for review and estimate. The estimate was circa $7,300. The big ticket was a “new bracelet” which by itself was $4,800 as memory serves. I reminded them it was sent in for the crystal and service. The Rolex person said they either do “everything or nothing’. I told them to send it back. I’ve located a Swiss jeweler who will perform requested services without all of the crap. When I get it back, it going. I have everything down to the signed receipt and have been offered figures around $10K, I’ve replaced my watch with Tag and it works fine. Audios Rolex…
Very good video, with points well stated. Perhaps none more so than how purchases like this are all about the EMOTIONAL impact. Rolex makes an excellent product, with the nigh-universal cachet to boot. Even though you can find MANY watches that are cheaper and "better" when it comes to the mechanics, engineering, artistry, etc., if it is a brand you never heard of, does it deliver that emotional impact? If not, then I agree with the Casio guys. Spend $25 for a super accurate, functional watch. Or $225 for one that also "looks really nice." The only reason to spend 4 or even 5 figures on a watch, is because of the statement it makes and the way it makes you FEEL. As overpriced as they are, hard to beat Rolex for that.
Its the same reason people buy iPhones, it makes you feel special because there are poor people out there who cant afford it. I see this as absolutely degenerate behaviour but thats just my protestant upbringing and distaste for materialism and consumerism in general. Most people see no problem with it. They can go ahead and stimulate the economy by buying overpriced brand name items, I can get the same quality goods for a tenth of the price, and everyone is happy.
@@TheSuperappelflap Ok bro
Nothing is overpriced, the market determines what something is worth. You being too poor to buy something, doesn't make it overpriced.
@@drsrsv8884 all hail the market. the market is always right. thats why the average home now costs 500K.
Everyone has their opinions. Rolex has high quality and high value for the dollar time pieces. Watches are not investments. They are not a flex for other people to see. The watch is only for the person wearing it. Thats it, nothing more. Buy a watch that makes you happy.
I have two watches: a Seiko 5 for work, and a Movado for any other time. My first knowledge of Rolex came from Jerry Ahern's Survivalist series of books, the main character wore a Submariner. Now they are just a time keeper for Formula 1 races as they are way out of my price range and really not worth the cost.
I got a seiko 5 myself and i wear it more than my rolex.
I'm so sorry for you.
@@thetruthhurts7500 oh, poor rolex fanboy all over the place. Rolex may be a good example of excellent marketing (and you are the living proof), but it is technically inferior or on par with many other swiss brands like Omega, Breitling, or even lower tier ones. And... the owners of Patek Philippe and Vacheron Constantin will just show you the same thing Bentley did in "Audi vs BMW vs Subaru advertisement war". Rolex is a Coca-Cola of watch industry, but it does not mean that Hennessy Paradis Imperial does not exist. It just means You know nothing except Coke.
One day you'll be able to get a Rolex...I believe that deep in my bones, so hang in there..(now i feel sorry for destroying you with my comment..) @@MrSysadmin1975
@@MrSysadmin1975 Typical rolex hater, just a cringy gatekeeper. "I'm the real watch guy" pathetic
This is my first video of yours I watched and I am impressed. I am coming from watch youtube. Got 3 omegas and thinking of getting my first rolex
Good calls. I'm not a huge Rolex fan but would indeed like to add an Explorer to my collection. Its the perfect all round classic watch!
Not a huge Rolex fan huh? lol What a tool
I love my Rolex DateJust 36 two-tone in everrose gold with the chocolate dial and jubilee bracelet, but it's I don't really feel comfortable wearing it every day. Ended up buying a Tudor BlackBay 54 as a daily wear. Covered for every occasion.
NIce!
Ok guy. You probably listen to funk music, too 😂
I have bought and sold 3 Rolex in the past few years. I enjoyed them in the moment, but buying them at retail, the profit in selling them was just too large to ignore. Sold the last one a month ago at a premium, though smaller than the first two. I think 2024 will bring a change to the watch market. I will be able to buy that last one back, brand new, for less than the sale price. Until then I have a couple of dozen other very cool pieces (yes, I'm a watch guy). Value for money, everything else in my collection trumps Rolex. As an example, I have 3 watches from a newer, but very respectable Swiss brand. All in-house movements, limited editions, original and outstanding designs that rival 6-figure high horology pieces, and my cost on ALL three of them is about the cost of a Sub, at retail. Yes, I bought them well, far below RRP, but it is an example of what can be found if you're knowledgeable and open-minded. NOW, having said all that, if I go out somewhere and I wish to reflect my level of wealth and success, those watches are not likely to do it. Apart from looking cool, and most people would surmise that at least they weren't picked up at Wal*Mart, they just don't have the brand cache. Most of the time I don't care. However, nothing beats a Rolex for establishing in the minds of most that minimum level of success you've attained.
Define value, you bought, wore and sold Rolex watches and made money doing it. Next to that even £15 on a Casio is bad value as it's at least a fiver down the drain.
The mistake of being a watch collector versus being a Rolex owner. I got a Rolex Submariner in 1985 and have worn it everyday since. My dad paid $750 from the Navy Exchange. He bought a GMT Master from the Tokyo exchange in 1964 ($250). Both of these were lifetime worn in peace and war zones.
I have the Submariner 124060 and the Speedmaster 3861 Sapphire. Save to say I covered my "luxury pillars". I got the Sub because I always liked it (since I was a kid) and was the watch that got me into watches, I got the Speedy because it's classy and both come from the Cold War era which is my favorite history event. I have things I geek out about both of them and I know people may find my Sub boring or something like that but I absolutely love wearing it. Maintenance cost in EU where I live - Rolex is easy to maintain, it is not costly and it is in my "neighborhood". Same goes for the Speedy. I don't feel elite or special, I feel... Like me. But I still hate moccasins and loafers.
I agree. 25 years ago watch enthusiasts panned Rolex as basic. In the last 5-6 years those same types all the sudden liked the brand. I feel the reason really has to do with how they retain they value. They can buy and sell them without losing money…unlike most other brands. I plan on getting an Explorer 40 but no other Rolex interests me.
"As a kid who grew up in a trailer park,..." I love that you mentioned that. I sit in many meetings where I'm the only guy in the room not wearing a Rolex and am not going to lie, I've been tempted. I too grew up in a camper and then a trailer. Decades later I now look back at that kid and find that I'm still happy with a Casio F-91W. A watch doesn't define a man.
Like you eluded to at the end of this video...Rolex does have (sort of) a great watch line for $4000 price point. It's called a Tudor. In my opinion, right now, Tudor is punching way above its weight class with the Black Bay and the Pelagos. As another person in the comments stated, Omega has extremely accurate and reliable watches at the price of an entry-level Rolex. That said, I do like the Air King (I was in the Air Force and love aviator timekeepers) and there's something super sexy about the Oyster Perpetual with the Tiffany Blue dial. My advice: Buy what you like, not what you think other people might like. Great thoughts on this Antonio!
I’m an omega fan would love to buy one until I saw Garmin MarQ commander series watch. The only thing is smart watches only seem to last about 3 days before needing to recharge. That’s the only thing that throws me off getting a smart watch.
I bought a $200 dollars Rolex (Quartz version) and I'm very happy with it. A random guy on the street sold it to me.
Yeah, I'm absolutely amazed when it's covered in verdigris after thirty days!!
I ran into your mom also
I'll took your advice on this, I'll buy a sundial
The skydweller is a bargain in the Rolex lineup -with its classic looks but very innovativ saros calendar -that would cost over 20k at similar brands…
Totally agree about price. I got my Date Just in '98 £1,800 before discount (yes, you could get discount back then). If you ajust for inflation, thats about £3,300 in todays money, but the equivalent watch now costs double that. I disagree with you about the Explorer. It looks like the. Oyster Perpetual with a black dial, it has the same two main size options os the OP, but costs £1,000 more. What are you getting for your money? A couple of numbers and some luminescence of the dial, and and a different clasp. If I were in the market for one and they were the same price, I may lean towards the explorer but for nearly 20% more, probably not.
Oyster perpetual were seen as "scraps" before the hype. You buying them as favor to your AD so they can get reach their sales target and get allocation for better models where you will hope the AD will sell it to you. Just like the Moonwatch, the explorer had heritage where it was the watch used to climb mount everest. Marketing yes, but with your argument you can get a homage and call it a day
Solid recomendation the Explorer 1. From the looks of it it's also now starting to be attainable, still a reasonable wait time but not years. I have the IWC IW324010 and it shares a very similar design language, it has become my all purpose watch.
I have a Citizen eco drive 2 yrs old very slick had a reasonable price.
My go-to travel watch is a Citizen Eco-Dive GMT. Didn’t have to take it off while in Waikiki, Kona, and Guam.
You can make the “markup”argument with everything we consume. Food, college, cars, housing have all increased exponentially. The wait list is a dynamic of the distribution and ADs. To me, Rolex is the master of class. They were the first for many innovations and designs. The quality is superb and worth the cost (within reason). I wouldn’t overpay for many of the steel watches, but I have no regrets from my Sea Dweller or Explorer.
I own a couple Longines and love them. But my first >$5,000 watch will be an Omega.
Hit 100k today . thanks for the knowledge and nuggets you had thrown my way over last months.started with 8k in February
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He's on tele gram
# LarryMarshall02
Excellent presentation of your feeling and perception on Rolex. I can certainly relate to several of your points, Antonio. I currently own 3 Rolex watches (YM40, SD43, TT blue Sub41). However, I often think about keeping just one Rolex in my collection, made of several other brands. I haven't quite fallen out of love, but let's say I can see myself being happy with only one. I haven't bought a watch for three years now, since my grail (VC Patrimony 85180). I took a back seat and decided to focus on enjoying what I've got, rather than constantly chase the next dopamine fix. Watch collecting is a slippery slope, I needed to get a grip, take a pause, enjoy the collection and focus on more important things in life, like health, family and friends. Take care, man.
This is a smart discussion in terms of watch quality and aesthetics, but overlooks one thing. When you consider the idea of overpaying and whether you get what you pay for, when you buy a Rolex you are getting a “Rolex”, and that in and of itself is something many desire. In other words, there are clearly some social/emotional/intangible things that come only with a Rolex, and no other watch maker can provide a buyer with that aspect of a “Rolex”.
Although compared with MANY other 'luxury' watches, Rolex DO tend to hold their value quite well. When I first got into watches around 10 years ago I bought a new Hamilton Khaki Automatic 'Field' watch, and then found a used vintage Rolex -DATE- to wear as a 'dress' watch. However now that I work from home I almost NEVER had an occasion that required a 'dress' watch, and was able to QUICKLY sell the Rolex for slightly more that I'd originally paid. I'm sure I lost money due to a decade of inflation, but I was able to own the watch for ten years more or less for 'nothing'... What other watch can you enjoy for ten years, and then 'hassle free' sell without suffering any significant loss on resale?
The rolex Explorer is what ill probably get myself. At first i was pretty against rolex and i wanted a tudor or omega instead. Got the omega, no tudor. But rolex means something and you should have one in your collected. Yes theyre overpriced based on demands.
Another fact is that a significant number of Rolex owners don't even use their watches because they are afraid of scratches or other wear and tear. Their watches end up sitting inside as safe queens. They spend all that money but are afraid of using them. These days there is another issue of wearing a Rolex and that is fear of robbery. There are tons of stories about people getting robbed for the Rolex watches. So the question is that if you don't want to wear it after spending thousands of dollars on it than what is the point of getting one in the first place ?
The classic watch enthusiast journey: Rolex is the best > rolex sucks > rolex is pretty great
Rolex watches are nice but I have been looking at lux military watches. Can you do a video on military watches?
I have a Bell & Ross BR 05 Chronograph that has served me well over the past year. I'm not sure what price point you're looking for but it's an aviation style in the 5-8k region. Very different looking watch that won't be mistaken for anything else. The Breitling Navitimer B01 is another watch that I just purchased recently and it's definitely an aviation watch, may be one of the best looking watch I own. Good luck and I hope this helps.
Rolex is cool for sure, I think of them as the Apple in watches. Though I found that Davosa watches which are based off a few Rolex to be better to get that look for much less.
Im so sorry for you.
Have a Daytona & submariner- love them. Only buy these watches when the market is awful. I would never buy from a Rolex dealer. Both of my watches were purchased at a huge discount to retail when dealers couldn’t sell anything. My advice is to wait until prices are tanking, which they do every 5-7 years.
For me, it's all about the looks, not the brand or how much it cost. I have several citizens eco-drive watches and I love them. Very classic and nice looking.
I'm so sorry for you.
The said reality is that steel sports Rolex generally outperform most other investments. I owned a Hulk from 2017 to 2021. It outperformed my VOO holding over the same period.
Great take on Rolex and the whole phenomenon surrounding the brand. I’m a Rolex fan but much more of their vintage models that don’t have the try-hard aura of the more current ones.
I only have one Rolex - a Date Just with gold dial, jubilee band and fluted bezel. I paid just a tad over $20k AUD for it, waited 11 months to attain the watch from the EOI and today, only a year later it's priced at $27k AUD. Not many watches go up in value that fast in comparison. That's why a Rolex is a good investment, even thought they're already over priced.
New to the channel. Love your content
If I take the plunge on a Rolex, it would be an Air King, as I’m a pilot. The Sky-Dweller would be nice, but that is a very expensive Rolex. For non Rolex, it would be the Breitling Navitimer.
I’m a helo bubba myself, and I feel you on the Navitimer, but I’m leaning towards a blue-dial Aerospace.
I love my B01 Navi! Highly recommend 👌
From the first time I got into watches, I realized that Rolex is just a watch you get when you don’t care about watches too much but want to project status and you want the whole world to know you spent a lot of money on a watch. The only Rolex I actually like is the 1908, and it looks absolutely nothing like all other Rolexes.
It’s very natural to like Rolex. Their designs just work. As a company, I personally think that Tudor is what Rolex used to be. By that I mean an aspirational working man’s timepiece and not a company trying to sell itself as being like Patek or AP with “waitlists” and “fitting their brand.” If someone wants a Rolex, I say go for it. Buying a timepiece you don’t want to fill the void of not having the one you truly want won’t satisfy you and you’ll end up getting what you truly want anyway minus what you spent on the piece you didn’t want to begin with.
I like the Tudor better than the Rolex Submariner.
Me too. After wearing a few Tudor’s for so long, going back to a sun feels a little dainty.
What do you think about vintage watches?
I agree. When you bought your watch in 2017, it was expensive but justifiable.
These items should never be viewed as investments. They are consumables. Pure utility.
Where in west Texas?
Rolex at retail are actually decent value compared to their competition, they are very durable high quality and precise watches and their bracelets are by far the best of any watch. You can’t buy an equivalent quality watch for the same money especially one which holds their value or indeed appreciates.
Great video. And I really like the Explorer I or the Oyster Perpetual. Simple and classy.
Rolex has so much hype around them. I have always purchased what I love, which is Breitling and Panerai!
I bought a Pepsi Tudor GMT. It is a tool watch but I love it! Rolex owners give me alot of respect.
If you wear a Rolex out in Public in the UK or Europe danger of being violently robbed advise is to wear a cheaper watch if out and about
spot on, I have an Explorer 1 for that very reason and I'm a watch collector with too many watches lol, also a DJ and others but the Explorer 1 is the fit anything Rolex.
Being in sales, this should already be known. Rolex is a Veblen Goods. Thorstein Veblen was a non popular economist 100 years ago. Normally products/goods sale better at lower pricing. Veblen Goods sell better at higher/increasing pricing. The iPhone is also a Veblen Goods. Rolex does not support vintage. Patek does support vintage, they will actually make the part for you like Ferrari, the car. A Rolex is a production watch made by technicians on a production line, not the romanticized image of a watchmaker working on a watch people think. After a number of decades like three or more, parts availability becomes questionable. There are no longer a ton of independent watchmakers globally stocking parts. Service is largely inhouse with a spattering of watchmakers with Rolex parts accounts. Aftermarket parts can greatly diminish the value of a luxury watch.
I agree with your views on Rolex. I'm pretty knowledgeable about the watch industry. But Rolex is a safe buy. Because you'll rarely lose money. They are boring watches. But that Yacht master is fire. Because it's not a sub, explorer or GMT.
In 2008 I was after my first expensive watch and it was supposed to be a diver. So I checked out the Rolex Submariner and the Omega SMP 300 and was a bit disappointed by the Submariner, compared to what the SMP offered. Overall build quality was quite comparable but the Omega had the much better clasp, the technically more advanced movement and the more appealing design. For half the price of the Rolex. Since then I accumulated a small watch collection but never again looked at Rolex. I don't feel the desire to own one and in my opinion there are much more interesting and appealing watches available from other brands for less money.
At about 8:25. I see that Seiko Sarb. I have the creame dial on as I watch.
I bought a $9 watch this passed summer it looks as good as a Rolex and in 6 months it has not lost 1 second. I did have to adjust the watch band. I am not impressed with expensive watches. The watch on my wrist doesn’t make me more of a man. What does that is the character in my heart and mind.
Yea ok Ghandi
Know yourself and buy the watch that reflects you. It takes time to go through the process.
I like the daytona mostly because its 40mm and its thin for a 100m chrono. Its just so expensive now. I buy my watches to wear them. There's other good alternatives out there now.
Its like getting a bespoke suits and shoes. Are they worth as much as they cost... No but if your worried about how much they cost then you probably cannot afford one. I have a few Rolex watches in my collection but if i was worried about the price get a tudor or an omega possibly a Tag Heuer.
This was actually a great video and ironically wearing my Sub today.
Ever since I got a digital watch that tracks my sleep and HR, i stopped wearing all my mechanical watches. I haven't had the itch to get another watch ever since. For me the Grail watch was a Breitling Navitimer and I thought that would be my next purchase.
These days, any watch over about £500-£1000 is not needed. That price point gets you something you will enjoy wearing and is likely to be seen by normal people as a nice watch. As a Rolex CEO once said, “Rolex doesn’t sell watches, it sells luxury”. I only buy watches I want to keep and wear. One of them is a Rolex (an Explorer 1 in 36mm) all the others are Omega. I bought that because I liked it and decided that similar, cheaper watches (eg Smiths Everest) wouldn’t make me smile as much when I wore them. If you don’t want a Rolex Explorer, buy an Omega Aqua Terra, especially the 38mm blue dial. It’s fantastic.
I dont collect watches but i love motorcycles. I know we all have our passions we pour all our money and time into leaving everything else out on the cheap. LOL You know what that item, hobby or passion is for you. When i see ppl liking watches i see that they like the mechanical machine they are getting. Maybe that's because that's what i see when i buy a Panigale V4 SP2 30ᵗʰ Anniversario 916 and some could say the same for Ducati but id argue the brand still innovates and still to this day sits at the top of the hill. I just have an apple watch. LOL I get to put a Ducati face on it. Its not my bag.
I get what you say tho. A brand has to continue to earn my praise and respect. I do not give it out continuously w/ out merrit. Every year i make a new judgement about the brand and its products they release. I know that changes in time for every brand in every industry. Fluxuation!
9:11 LOL what you say speaks to me on the moto as well. You think other ppl will be gravitated towards this item you possess but its only those in your sphere of interest who will show you the interest you desire. Im not naive to this but many ppl are. And yes i get such a pump from jumping on a sexy bike.
Roger smith, phillipe dufour, two greatest watchmakers of today wore rolex, owner of mb&f watches for only watch choses rolex. Rolex is excelent, very good, and beautiful, one can lie to himselfe, but truth is a rolex is a rolex for a reason.
When someone pressure sells me just say "keep it"
I like the gold date just 18k with or without the diamonds luv it
Same thing with cars, clothing, jewelry and other consumer products. Beauty, and value, are in the eye of the beholder.
The only watch I would consider other then a Rolex is a Rolex copy. They are watches, real watches. Timeless. Or get a really cheap watch if brand doesn't matter, which would be the best advice.
12:00-ish, That's an Explorer, not an OP. Both good, underrated pieces. My wife has the 36mm Explorer. FWIW I think Rolex makes a great classic, durable watch and they are a joy to wear. I also dislike the dealer waitlist nonsense and price aside want to return to the days of walking into the store and buying one. :D
Bought my Sub in 1986 for $1300; all it should cost. I just liked the look then and now. Will never sell it. For the look and telling the time now, buy a Chinese or Turkish replica. Rolex messed themselves up.
that's almost 8k now if you invested in stocks - enough to buy a nice rolex. doesn't seem too crazy to me.
If you can't buy it 10 times you shouldn't buy it once.
Never Rolex for me, they always divide a room 50/50 yet other makes there's a lot of love out there. My goal in the next couple of years is Omega, meanwhile my full collection is Tissot and Seiko, two makes I absolutely adore and I so look forward everyday to getting out of the shower and choosing my watch for the day.
Tissot lol
I like buying from Omega and IWC they both treat me like a valuable customer, Rolex treats me like they couldn't care less if they had my business or not. I understand there's a shortage of rolexes and high demand but at Omega if you want a highly sought after model like the snoopy they might not sell it to you without a purchase history, however they'll offer you about 50 other watches that are available or about 1500 that can be ordered for you. Rolex won't even try to make a sale, they'll just tell you to go fly a kite.
I think you meant to say pinnacle (highest peak or best) instead of pentacle (a "magical" symbol.)
Agree. Not to say Rolex watches are bad, but production of 1 million watches a year I would not call that exclusive or even status symbol.
It took you a while, but you finally came the realization that the Explorer is the perfect one watch (Rolex) to own. It can be dressed up, down, casual, sport etc.. it can do it all. If you look at my comment to you years ago.... you'd of saved yourself a lot of time and money.
The old saying is: People buy a Rolex to impress others. People buy a Grand Seiko to impress themselves.
If you are looking in investing in watches, that being with intent to sell for an increased price, Rolex having a limited supply in many of its models is a huge bonus. I personally want to get into watch investing as a way to diversify my portfolio so I will be owning a Rolex or two in my future
Just buy gold or other commodities. Or real estate. The only reason watches like this appreciate is that they are artificially limiting the supply. Just like DeBeers does with diamonds, which are also a bad investment. All it takes is time until a brand like this will start losing value and be seen as oldfashioned or average at best when more brands get into the same market and the same price range, dispelling the illusion of scarcity. You can clearly see that in the smartphone market where nowadays the only place where Apple is seen as a premium brand, justifying the cost, is in the USA whereas in the rest of the world Samsung and Chinese flagship brands are seen as equal quality and have similarly priced models to Apple. You arent going to collect iPhones either, right?