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Luxury is different for everyone. For some, it’s wearing expensive brands like Gucci, Supreme, and Rolex. For others it’s wearing a very high quality, subtle sweater that costs $1,000. The difference in perception is old money vs new money thinking. And trust us, Loyal Theorists, the way that you think about rich people is all WRONG!
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Credits:
Writers: Matthew Patrick and Amy Roberts
Editors: JayskiBean, Alex "Sedge" Sedgwick, and Dom Sealion
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#OldMoney #NewMoney #QuietLuxury #OldMoneyStyle #OldMoneyAesthetic #OldMoneyOutfits #PreppyAesthetic #Preppy #Affluence #Gucci #Supreme #Theory #StyleTheory #Matpat
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yoo opera w
It is holding back 😔
jokes on thou... I'M USING OPERA AS WE SPEAK or.. as you read....
give us your t-shirt bullet episode
No, I wont let opera sell every thing I do in the internet
It's so whack to actually think about Matt being in that 1 per cent, and realize he is right.
Upper class here (my parents are rich, i have like 0 bucks) we really perfer comfortable clothing
Also the right outfit in thumbnail screams i wanna be rich
@@megan8932 she is already rich thou. richer than you leeching off your parents' money.
@@megan8932 I've herd that most generational wealth, the parents expect their children to learn the value of money and how to earn it before they get the generational money. Though not sure if that's true or not.
@@nul4327they are probably a minor
Ok but... you can't exactly claim that something from Zara is high quality and long lasting... if you really want to recreate the "quiet luxury" look on a budget, you'd be better going thrifting or looking for vintage pieces second hand, since older items are usually more well-made and will last a lot longer (and can be cheap if you get the right deals) than mass-produced cheap stuff from Zara.
Can agree. The best clothes I've purchased (in both longevity and fitting) were from thrift shopping rather than mass-market.
I find you have to be lucky or thrift often. Everytime I go thrifting in the ones near me, I just see really old T shirts, hoodies, and second hand fast fashion. 😢 The vintage stores on the other hand aren’t cheap either. Location, luck, and how often you go all play a part. I’ve had no luck and I’ve been to several local shops
Relax liberal
Not sure how Zara is like where you're from but where I live Zara clothes have been durable, well made with luxurious fabrics, beautifully stitched and best of all, fall on your body in a way that flatters it. And they're no more expensive than Zara anywhere else.
Agreed.
I'm an English teacher, and I love teaching The Great Gatsby. One of the things I always point out is the difference between how Gatsby flashes his money about with his parties, his car, and his clothes (specifically the pink suit) while the Buchanans don't feel the need to do any of this. It's always fun to get kids to recognize the difference between new and old money in the real world and how on point F. Scott Fitzgerald was (and still is) with his assessment.
I'm an English student and the great gatsby is immediately what I thought of too!
i read the great gatsby last year for honors english II and whenever he said “old money or new money” it kept reminding me of “east egg or west egg”!!
OMG The Great Gatsby SUCKED!
I immediately thought of the great gatsby as soon as mat said “old money” and “new money” and despite not loving that book the English student in me is thankful for it bc like a lot of books it taught me a lot of techniques used in books 😂 helped when I became a creative writing student
Great Gatsby was also what I first thought of when I heard old and new money. When my class read it, it was the school play and school dance theme. We got to really know it.
Unpopular opinion: go to the goodwill and buy the exact same clothes as old money for waaaayyyyy cheaper. Like 10-20$ each. that’s exactly what I do. Work smarter not harder.
absolutely
literally i can buy a coat from ross for 20$ and its gonna last 3 generations
General kenobi
Even if the rich to who cares there just shirts
The rich shop at goodwill.
I love how MatPat is wealthy but doesn't dress like old or new money.
probably because he has his own merchandise
@@TheRealMitshu yea, gotta cop that sweet merch!
He dresses like... MatPat... he has his own Style that can't be described
he dresses like the kid everyone was vaguely aware of, but don’t interact with
He dresses like a theater kid lol
I grew up in a circle of old money businessman, and they definitely flew under the radar. Their outfits were classy but neutral, yet once my husband was curious and asked him how much his white tee was, and we learned it cost him over $300... For a white t-shirt!
Old money does not discuss money like that.
I feel like there MUST be an upper limit on the rationality of buying a single white t-shirt. What material with such ungodly quality could possibly justify making it $300? I may never understand, I suppose.
@@NikkiBudderspretty sure it's natural fabric not polyester. Even though clothes with natural fabric can be cheaper than that. Could be the high quality stitching as well
@@joy0953bruh you can get 100% cotton t shirts for 10 bucks
@@NikkiBuddersLook for the brand « Loro Piana »…
As someone who grew up around "blue blood" and old money... The ultimate outfit is ancient Wellies, an old wax jacket from your grandfather and dirty riding breeches. 😂
I thought of my Grandma's old fur coats that smelled like 60 years worth of dust.
I thought of Princess Margaret, who usually wears that outfit lol. And when she’s at a formal event, re-wears outfits she wore decades ago. That’s *really* timeless style
As someone from old blue blood I must correct you. Not anymore.
@@davidcomtedeherstalSouthern Germany and Rural Westphalia, rural area? Definitely.
Dressing like you're about to go horse riding is key
Never felt so luxurious than wearing homemade sweaters.
Regarding Material and Labour costs it's definitely a luxury item 😊
You can buy hand-knitted sweaters, and they run up to hundreds of pounds on the sticker price. Labour, design curation and choice of yarn, all by one person and usually never repeated again. You have a one-of-a-kind piece.
Except they but the same thing for like 20 thousand dollars that look the same 😭
If I were to pay myself minimum wage for my crocheting, I would be wearing a thousand-dollar cashmere cardigan right now, haha.
remember, money talks but wealth whispers. and building a wardrobe is better than buying an outfit!
😂
My mother is OBSESSED with fashion and styling and makeup, we have never been rich (far from it) but she always taught me about quiet luxury and some of the major brands involved in it cause she was fascinated by it. It’s so cool that you’ve covered this!!!
no @@T_elegramMeStyle_Theory
This just proves to me even more that expensive clothing is an absolute waste
Unless you’re an entertainer or have a similar job where your clothing helps sell an image and that image has to be expensive clothes, or unless you’re attending a wedding, then yes. Absolute waste of money. On the flipside, cheap clothes are just as much a waste of money, because if you have to repurchase clothes at a high frequency you might as well have just bought something expensive instead!
always has been
Well, super expensive clothes that are only that way due to branding. If it’s expensive and is top quality or is for something specific, like for some kind of sport, it could be worth it. But generally I agree
@@nomoresaulprice doesn’t always equal quality.
@@muxpuxbut when it does, theres an exception
Need to talk about how Payless opened a fake high end shoe store selling their cheap shoes for high end prices and customers didn’t know the difference
And called it “PayLESS”
@@nomoresaulthey called it Palessì
i remember hearing about this. great study
I’m so excited that style theory exists as a channel, I’ve been loving learning more about all these great topics!
W
W
Yeah me too 😊
L
As a theorist channel, I hate it. As a personal advice channel, I love it!
My grandma's relatives are all in that top 5%, I think they are just between the old and new rich. I was given some hand me downs from one who had cancer and wound up losing a ton of weight during treatment. It is exactly like Mat talks about. The jackets are very sturdy, they are also soft and nice and toned down. I like them a lot and wear them over some of my other clothes. Granted, I can't button them because I have large shoulders and these were tailored to a small shouldered person. But keeping the front open is fine. Regretfully, I don't like going out into public with those relatives. While they are super nice to be around at home, they have exceedingly high expectations of everything and they wound up embarrassing me to no end at my favorite coffee shop in town because they wound up basically telling the coffee shop that they need to relearn how to make coffee... yeah... Anyway, I do definitely like that style more. Extremely patterned stuff just feels awkward to me.
I feel that way with my mom and we arent even rich, she has really a sensitive sense of smell and taste and is very clean so she has really high expectations
The blabberbot3000 strikes again 😭😭
@__recon3047 kay, peewee. not our fault that you can't read more than two words without going into a fit of idiocy.
It's so hard to find decent clothes these days (I also have a challenging figure, I guess) that I started buying these nice bamboo t-shirts and turning them slim fit myself (just so I don't look like a sack of potatoes due to my wide hips). Thanks to you, now I can call this Quiet Luxury 😁
Bamboo shirts? What does that feel like
I've always been interested in the historical flip flop in trends. Like with bright colors being a signal of wealth in the old days but now it's neutrals. I've noticed the same thing in food and even how ppl look at getting a tan.
So true!
The crazy thing about the tan thing is those who don’t tan are not going to get skin cancer so that group is winning… in the end
I looked op matpat's net worth yesterday and was completely baffled because my brain didn't process that 36-something million subscribers over 4 channels equals money but yup there he is, very much in the 1% and making my brain go error
Net worth for any content creator online is usually woefully inaccurate, so I wouldn't go off that number at all. MatPat did say he's in that bracket so we can trust that, but there's no *real* numbers to go off beyond that.
There's no way MatPat is the 1%. Sure he's better off than most of us but 1% is the billionaires.
@@tombsofak It's literally shown in the video that 1% is referring to incomes of $600,000+. Considering how many youtubers with a channel as big as MatPat's ONE channel are millionaires, him having several large channels assures that he's got a significant amount of wealth.
@@BlueSparxLPsActually, it doesn’t. You could have multiple channels and millions of subscribers and be earning absolutely nothing from them at all.
@@nomoresaul Only if you don't upload or don't get views anymore lol. I don't know what you're trying to argue with that. But MatPat literally has a multiple large businesses and at least dozens of employees. It would be naive to say he's NOT in the 1%.
I've always hated how expensive some clothing brands I just stick to my cheap thrift store clothes so this was cool to learn about the more fancy and expensive clothing
The trick is buying based on quality and not price tag. If you buy expensive, buy high quality
@@SergioLeonardoCornejounfortunately, many common sense revolving around that idea is starting to be forgotten
Yooooo fancy meeting you here! 😆😆😆
have you done a video about how tailoring clothing works, and how to do it. you don't always have to spend $20 to have well fitting clothing.
Only $20?
@@nomoresaul10:15 they're referencing a line from the episode. Pay more attention
That’s a great suggestion. I live in a rural area with no ,access to tailors. I would love to learn how tailoring works and if it is something I could learn to do myself. I couldn’t care less about looking rich, but I think it would be wonderful to have clothes that actually fit.
@@midnightodellewest1999 As someone who does some sewing, it's absolutely something you can learn yourself. It's really not that difficult (at least tailoring something bigger than you). There are a lot of online resources (even on youtube! So try looking them up).
I absolutely need this channel. I'm 21 as of now and have 0 sense when it comes to dressing for an event or just regular day-to-day clothes. I'll wear whatever that fits me no matter how many holes it has so long as it serves its purpose of covering my body. I never realised how complicated the fashion world is until I looked it up 2 months ago and I'm glad we have Matpat to explain "Style" to me like I'm 5.
Now i want a Style theory episode about the secret style of the poor
You don’t already know?
Shirt
Pant
Walmart
don't forget Supreme
Do a theory on shoes and how they negatively affect your feet and stuff about barefoot shoes. How your feet grow into your shoes so children don’t usually like shoes and stuff.
Yes! That is an amazing idea
I saw another video on this and yes! Spread the knowledge!
My kids love shoes 😂 but we also don’t ever put them on very often
Yesssss I've despised shoes all my life and probably consider myself a size bigger than I actually am because the thinness of the toe box is unbearable!! I always end up buying shoes big enough that my toes are actually in the widest part--BECAUSE YOUR TOES ARE THE WIDEST PART OF YOUR FOOT. Why is that news?? If only barefoot shoes weren't so awfully expensive...
The green coat may cost a lot but it can be something that can go with other pieces and can be passed on to her kids.
okay but the fact you didnt lie and included yourself is the honesty we love :)
Matpats channels are the best and you know what you get… AWESOMENESS
commit tax fraud - Barney
Finally the rest of the influencer space has caught up to "quiet luxury". Rolls-Royce has been talking about it since 2020 when they released their second generation Ghost which was designed specifically with quiet luxury - aka inconspicuous wealth - in mind.
Love watching MattPatt telling me about things that I've known and have been doing for years.
I have a friend that comes from old money, I would not know this if he didn't introduce me to his family. One night when I was visiting him I asked if I could borrow a shirt from him because the night had gotten cold and we have the same build, after I returned it to him he asked what it felt like to wear a years worth of rent. It was a pretty normal looking sweater so I had no idea, thank god I didn't stain it.
Matpat, I don’t mean to trigger any ptsd, but a theory on the spring lock suits/animatronic suits on style theory would be perfect for the channel.
I'm tryna switch up my style and this channel is perfect. I never knew how helpful the fourth channel would be.
I so genuinely enjoy this channel, like actually its so interesting and smart that you expanded into fashion
The most luxurious clothing I own is a blue velvet dress I got from goodwill that off the rack fit me perfectly and my horseback riding boots (also found at goodwill!) that practically molded to my feet before I’d ever left the store…
Can you do a take on DRY CLEANING: if you can hack it at home with dryel, woolite, some weird concoction; if you can wash 'dry clean only' clothes, etc. Thank you.
Meanwhile me with fashion, looking at that Billy Eilish costume: ...Billy, you paid for that? I think I'd need to be paid TO wear that...
"The tip to dressing rich without being rich is to be rich." Gwenyth Paltrow's outfit was, give or take, $6000. 10% of that, which would be the cost of the outfit that MatPat gave us, would still be $600. That's two months worth of groceries for the average American home. ETA: I understand the point behind making that comment. This is no hate to MatPat; I just think it is important to keep that in mind when watching this.
Ah, but you went for minimalist quality instead of trendiness. So that $600 outfit might last you 10 years. Buy 5 and you can dress like that for the entire workweek. $3000 over 10 years is less than a dollar a day, the same as 2 WoW subscriptions or 1.5 subs to photoshop, to dress classy like you're from old money, with all of the associated social perks.
@dragonboyjgh , so you suggest taking out a $3k personal loan for 5 outfits that you plan on wearing for 10 years? Cute but I'll prioritize my other bills first. Thanks.
@@barmayden2300 if you're living paycheck to paycheck, then yeah, obviously yes you should pay off your bills first, this isn't available as an option in those circumstances. But my point is that $3000 isn't an impossible amount of money either. If you're not living at literal poverty level, it's something that can be saved up for, like a used car. And looking like you belong to a higher class than you do can open doors. Doors to better income. Nor do you even need to purchase all 5 at once to see results. If you know when most of your opportunities for impressing and schmoozing will be happening, you can just buy the 1 set for $600, then get around to filling out the wardrobe once you've started to see returns on your investment. And if you can't save just $50 a month for a year for the purpose of improving your situation, then you've either taken on way too much responsibility for yourself, or need to reconsider your lifestyle, either at the occupational or expense side.
@@barmayden2300Who told you to buy clothes in bulk like a madman?
Sup how y'all doing this weekend?
Great
WHAT
Doing great you?
Goob
Great how are you
Matpat and his team are legends! 🙌
Are we going to acknowledge the fact that he’s net worth is over 11.1M? He just admitted he is one of the New Money Millionaires 2:30
I mean his estimated net worth has been public knowledge for a few years now. If you have over 10 million subscribers on just one channel, you're going to be at least a millionaire unless you drastically mess up your monetization schemes.
Film and Game theory are pretty big and famous channels
It’s way over according to google his net worth is 25million usd
I love all your theories! I thought you were gonna mention Adam Sandler at the end and how he doesn't care for fashion as an example lol
The whole video I was thinking about Sandler's style... the man doesn't give a f and I respect that
Or Steve Jobs, the man of a hundred exactly-matching outfits
Only Matt Pat can flex being rich and then shamelessly ask for subscribers 2 minutes later
Can we have a theory about “girl colours” and “boy colours” please?
I'm sure that will go wonderfully.
Colours done have an inherent gender, hope that helped :)
@@Olia-ch-kathey're probably asking for a theory about why we think of blue as a boy color and pink as a girl color, not making a statement that colors are gendered lol
Can't wait for libs to get triggered
tl;dr it's was half a marketing ploy to sell pastel dyed textiles and half elizabeth roosevelts fault, that's what the most amount of information i can squeeze into two lines
When style theory first released i thought it would be just full of garbage theorys but after watching 5 episodes ive grown to love it
Why on Earth would you think Matt would ever make theories that were garbage?! [willfully blocking out all the film theory-predictions that Matt got completely wrong]
indeed@@nomoresaul
Thrift in a wealthy area to find some triple digit dollar brands with single digit pricetags. Not necessarily designer but stuff from reputable and quality brands that lasted long enough for them to get sold again. My favorite finds like this have been stuff like Olu Kai shoes that were worth $120 for $6 and 5.11 Tactical boots worth $165 for $10.
MatPat using this Channel for Tax Evasion
W
Lol I remember being out with my mates and one of them worked in high street fashion. He was going round guessing the price of the group's fit while on the pull. Was doing well till he got to me and said £250, he was out by 200.
I want a theory based on pedicures if the more expensive bundle is worth it or if the $20 basic bundle is the way to go
Style theory idea: how to find expensive and high quality clothes at goodwill: know the different types of fabrics by the touch…looking at brands…etc
film theory idea: how long would the the bad guys ACTUALLY be in jail/what are the fines they would have to pay or any other punishment they'd have to endure?
I kinda wanna see Matt take on the Dark Academia aesthetic outfits, similar like this.
Theory idea! What is the best looking and most useful outfit for any apocalypse?
Great video! Ive heard about quiet luxury, but the breakdown was fascinating to learn. I’ve been really enjoying Style Theory! It’s my fav out of all the channels. Can’t wait for that sun cream episode.
Loved this episode!! I could literally watch a whole documentary on this subject!
Hey MatPat!! I love the content you all produce! It’s AWSOME!❤❤❤😊
Got not that much of money, so not so fond of pricey cloth. But still my Mom sometimes said that buying a bit expensive thing as long as if it will last forever is not a bad investment. Now I got it.
PLEASE I NEED THE SUNSCREEN EPISODE PLEASE!!! I get sunburn really easily and I only have two options, 1: I use sunscreen Or 2: I wear clothing all over my body in the summer PLEASE that episode would make my life so easier I'M BEGGING RIGHT NOW 😭😭
I learned most of this information in my 20s working at the airport interacting with customers. You'd be so surprised whose HIGHLY successful walking around in some basic Levi jeans.
5:59 LUCI!!!
7:30 best part is you can find basically the same looking clothes for 10% of the price
Well it's not about the price you see😅
I’ma just put this in there because I don’t know what to say for the KZhead algorithm and I appreciate your contact my guy keep it going. 💙
Matt's not new money or old money, he's just cash
Vids are amazing as always! Fire theories never stop.
HELLO INTERNET WELCOME TO FLAME THEYORY
Not matpat being a fashionista and giving advise to the lesser
I love all of Matt’s theory’s it’s helped me so muchhhh
1:30 I saw the zero and thought I had become the 1% suddenly
This man is the god of theories at this point.💀
If someone is interested in this topic, Mina Le did an episode about this that was fantastic. Goes way more into depth.
As they say, money talks, wealth wispers.
"Money talks but wealth whispers"
I like quiet luxury always had loved it way more. it is very comfortable compared to brand name items and they last forever.
3:27 94°C?!!😰
৹F
Didn't expect to see Shiv from succession but that just fits so well
It would be so cool if you could do a game theory on the VR games Job Simulator and Vacation Simulator! The basic outline of the game is that you’re the only human left alive and a bunch of these robots are showing you how ancient humans used to function. Anyway, it would be so cool if you could do a theory explaining how humans went extinct. But there is this one moment where they mention a “human uprising” which makes me think that maybe we aren’t extinct? I don’t know what I think, but it would be so cool to see you guys do a video!
If I somehow managed to get rich I would totally still wear normal store clothes. I like my baggy graphic tees. They’re comfortable, don’t stick out, and show off the things I like.
Nah when your rich I'm sure you will transition to high end quality normal looking clothes, simply because the fabric difference is worth the comfortability when you can afford it.
when we eat the rich, I will spare you mat
This is now officially my favourite channel ❤
i forgot how entertaining these videos are 😭 ur so fun i love u
real luxury should be an outfit that can last you 10 years without degrading into nothingness, instead we often associate luxury to flashy and something you should be seen wearing twice just to throw money away because you can
It might be because I fall into the category of 'no money' but 9/10 designer clothing looks so bad 😭😭
This reminds me of a great quote I heard: "Money talks, Wealth whispers."
This video is very similar to another video from "Real Men Real Style", yet I like how each you tackled the same topic from different angles and points of view. I'd love to see a collaboration between the two of you some day. Maybe even "The Gentleman's Gazette"
matpat can you do a theory on how clothing sizes have gotten bigger but have stayed the same label. in middle school i was a medium in almost everything sometimes a small or even an xs in some brands but an xs would be a tight fit. now as a freshman in college some smalls or xsmalls are too big for me. and i hear fellow petite women around me also complaining that they cant ever find small clothes that will fit their frame
i’ve been dressing preppy old money since i was 13, i have an hourglass shaped body so off the rack clothes fit as if they’re tailored most times, and i have a very private school style, so, lots of my friends think i’m rich even though i’m actually quite poor 😅
I want to see the middle of this battle the aging money
You should make food theory text yellow
I love fashion but tend to stick with classical pieces that coordinate with other pieces easily. No crazy loud garish patterns... just nice figure flattering cuts.
Maybe someday ill get some style
2
I’ve been watching ur vids for over 3 years, but I’ve been waiting for one thing for the past 2, a super animal royale theory vid. It has way more LORE that it sounds
First Game Theory,Then Film Theory And THEN Food Theory AND NOW STYLE THEORY
That Gucci purse @ 7:00 is only 336.84? That’s mind blowing to me since I’ve gotten my wife a Michael Kors purse that was simple for 400. Having even gone to the Gucci store all the bags I saw there were around 5-600
LUCI!!!!!!!!! Is that a hint? Can we expect a Disenchantment theory
If I was rich, I would be dressing like Melanie Martinez with outfits that make me feel like I'm from another world, but I would never care if it came from certain brands. If anything, I'd probably go wild hiring etsy creators to make custom fit clothes for me. There are so many cute and pricey things there with creators who don't get enough love
If I can just wear black clothes without boiling alive in the summer, I’ll be fine.
I spent the whole summer wearing black jeans, and the temperature is more than 30
The difference between old money and new money is that old money families feel that new money doesn’t deserve to be in their social circle. It’s entitlement pure and simple…
I think old money and new money deserve the gallos for their wealth is infact the product of exploitation. But yes, the same disdain the rich have against the poor, the ultra-rich hava against the rich.
@@sasho_b. Which is ridiculous if you think about it
Style Theory idea: do a theory on the fashion seen in the capital in the Hunger Games.
I'm early. I like watching your videos. Also question: how long on average does it take you to make these video? I'd like to try starting a channel like it.
Perfect 👀 Its not that I dress like a hobo because I'm broke af, it's because Im secretly rich
when it suddenly hits you that your childhood youtuber is at the top 1% of wealth
I got a sweater and banking add in this video. Well played KZhead, well played👏
Sadly, for me and my family we can't call Zara or banana republic "a cheaper option" but I'm sure target, old navy, and kohl's have similar options
If you stick with neutrals I think you can achieve a classy aesthetic with these brands. I don't know why Zara costs so much since I think the clothes are also made in China and with low quality fabric.