Why Honma Golf Clubs Are So Expensive | So Expensive | Business Insider
Honma golf clubs are the most expensive on the market, and they appeal to an exclusive clientele. A full set of their Beres clubs can retail for over $50,000. But it’s not just the name recognition that makes these clubs so valuable. Honma uses expensive materials like carbon fiber to give its handmade clubs the extra edge. It's one of the only manufacturers that makes its shafts in-house and assembles the entire club, from conception to testing, on-site.
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Why Honma Golf Clubs Are So Expensive | So Expensive | Business Insider
What I find astounding is how someone can provide such elaborate commentary for basic manufacturing processes.
I know right I really enjoy these videos even though half the time I’m watching them I’m just think about how much bs and over complication there is😂
As a machinist of forty years, I can say that there's an incredible amount of highly skilled work involved that's just not visible in a short documentary. Just like playing golf, it's much more difficult to do well than it appears.
Gotta get to 10 mins for that ad revenue
@@rogerlyonsjr9302 sure pumpkin sure. 🤦♂️
@@TOKOLOSE Shouldn’t you get back to the Burger King? I thought you only got a half hour lunch?
These clubs are made specifically for very rich Japanese businessmen who want to improve face when they golf with other Japanese businessmen
You know what, it's one of the most accurate answers given in the whole comment section 😂👍
@@ZOCCOK Pretty much agreed. What is true wealth in this brief life though? Is it really money? Time is a valuable asset. Happiness and joy? I could be wrong but I think Japan understands family and generational wealth - true wealth i.e., family, et al. I can respect any high end sculptor of any sort but I would question anyone willing to pay $50K for a set of clubs... its just a game, man!!
@@HoustonSkywatch My dad is a golfer, he isn’t nearly as rich as these dudes but he is always buying new clubs and golf gadgets. Him and my uncle are always competing lol. It’s actually pretty competitive.
@@HoustonSkywatch 50k is nothing for some people, especially sheikhs from Middle East
@@User-718_ That is true; I also think the Sheikh's must understand generational and truth wealth. I can understand money becomes no object.. I respect it; it's just a dangerous game, "money." Greed etc. If you know how to live happily more power to ya, imo.
You can always count on the Japanese to find the most expensive way possible to make a product and then use that as a selling point
That may be true, but if it was similar or inferior to cheaper versions, they would not sell. What you are paying for is the experience,knowledge, and skill of the craftsmanship.
That would only fly if the quality is similar to regular ver. A lot of luxury product can retain their status because they are indeed superior. Or its handcrafted with distinct quality that cant be replicated with mass produced (Even when it provide no significant difference, people appreciate art afterall.) If you are looking for product being just expensive for the sake of it...look no further than food industry that charge you exorbitant price just for edible gold...just lace everything with gold with no substances increase on the food quality.
this is not just a thing the japanese do lmao why the targeting
@@orangebluberry9647 i think it’s because he knows he can never afford anything made in japan except a $30 casio watch 😂
@@orangebluberry9647 name any other nation that does that
Imagine playing these and still not breaking 100.
I feel attacked😅
I would say everyone playing these don't break 100
It absolutely doesnt matter!....thats whats great about golf!
Rich people don't need to break 100
you need go see head coach golf will help break 100. better cheap coach golf that very $$$ Honma golf clubs. I'm 8 handicap player me sometime do every month always go see my coach golf will fix my swing. but me don't worry about how good or bad player really I love fun golf and great health walking happy
I was fortunate to play Honma before they got a little bigger here in the states. Wall Street Journal saw my posts on Twitter about the clubs, and because of their rarity and the story they were doing, they called me. I am in the WSJ for golf and framed it and put it in my golf room. What a time. Surreal. They make great irons not a fan of the woods though...
That’s pretty cool when was this a few years ago?
@@klein3677 yes the article is "when $50,000 golf clubs aren't too much." -The Wall Street Journal
Guys who want to pretend to be rich: write like this guy
@@klein3677 yes sir about 3 ish or so
Is there any other brands that you can recommend? Something more bespoke or less well known in the us?
My first set of clubs were honma blades. Very difficult to hit but the feeling I got when I centred a shot made me believe!! I now love the game more than ever!
I dont play golf anymore, but still keep my 4 and 5 star honma iron set 3-SW.
I'll buy your least favorite of the 2 sets!
I can give u my food stamps for a set
My driver is Honma Beres 4 Stars...love it so much, the design, the sound when the head hit the ball and the smoothness feeling when you swing it is fantastic...somehow still couldn't find Honma Iron that I feel fit my game...
For the man who has it all.
Japanese craftsmanship!! Beautiful!!
simple answer: everything made in japan is expensive and takes years to master lol
So true 🤣🤣
It took me 5 years to master answering the phone and another 3 years to master how to say "hello".
@@gaveintothedarkness 😂 Me too
😂😂😂
real answer: This is just Japanese marketing to rip people off at its finest. These people act like modern Titlelist or Callaway clubs don't undergo even more scrutiny and utilize better research, technology, and material, yet Honma clubs are similar in price or even more? What a joke.
be able to see the fairway wood that I bought in Japan in this video made me feel so special, I love my honma 757!!
Honma is a niche club that has been able to target a segment of the market with a lot of disposable income. I mostly see women (Asian) playing Honma. Just today I lady with a gold set of Honmas teeing off in group ahead of us. Watching her play I kept thinking she should spend more money on lessons and less on equipment. Actually I think that is true for most golfers I see out there. Thank God they let us play through after 4. Painful to watch.
For niche Japanese clubs... Honma is just all prestige and marketing and no actual thing in there to improve your game. The real players will game with Miuras
They’re always the shittiest golfers with zero clue about proper etiquette
I still have their early 90s 3 wood with Honma's own 4 star Titanium Carbon shaft it still gives the best feeling and feedback out of any club in my bag. Makes latest Titleist woods felt like tinny crap at impact. Their Hiro Honma 708 LB irons are great as well light as a feather yet impaxt was very crisp and responsive dead easy to launch them high and my dad still games with them to this day. They're simply handed down clubs from my mom's (she works as sales manager at a private golf club) previous Japanese golf members who retired and leave their bags full of golf clubs with her when they travel back to Japan to visit their family and then on their way back they bought a whole new set every year.
Incredible workmanship
Will be on the lookout for honma clubs
I prefer Miuras golf clubs from Japan. Who happened to also produce Tiger Wood's Titleist irons back in the day.
Ever swing one?
7:16. That moment where you see the craftsmen working in synch is mesmerizing
incredible. i gotta to to japan
I bought a set of used miuras and have Vega wedges. Love them and they were pretty reasonable when I bought them. Adventures in golf with Eric Anders Lang has a video on miura. Cool process to see though!
Imagine buying a set and your first hit you shank it into the trees 😂
Really wish I could go to Japan someday, the way they make an design products is top tier artwork. Its like a piece of their soul goes into everything they make
Their societies view on work is astounding. Almost every person has the utmost pride in their craft
I was going to comment something similar, but you said it perfectly Japan takes pride in everything they make
Why does every youtube comment have to try and sound so profound. Like calm down 😂
@@darnelldinkins77 lmao exactly what im thinking like wOaH guYz OnlY THE JAPANESE do THIS!!!!!! like stfu lol
i know right my family can't get it they hate asians we have japanese in me and 3 siblings and my grandma
I've seen one set of these in the states, japanese tourist. Had no idea how to play really, but the clubs were gold and amazing.
@6:08. I love that Japanese for kick point is apparently kick pointo.
Such craftsmanship!
Don't you mean craftspersonship? The narrator made her stance pretty clear.
@@tt128556 thanks for the correction
I have a "normal" set of Honma clubs, so no gold or ornaments and same price as most other brands and they are the best clubs i have ever had. its not just all bling with them
dude same! i rock the 737p world tour and i love em
Any touring professionals using them? Seems gimmicky.
@@silvernatedogg Justion Rose used for a while
@@silvernatedogg I am not a touring pro... different player, different requirements
@@silvernatedogg Pros game whoever pays them the most, if it was not down to sponsorship people would still be gaming Wilson staff and Mizuno
A master couch potato in Japan also requires a minimum of 5 yrs of couch training🤭
And pass an exam...
@@peterstafsudd9158 yep definitely must pass exam 😅🤘
$18,000 sofa
Cool video. Nice work
Amazing craftspersonship!
Japanese craftsmanship is amazing.
I love the Japanese club makers but for some reason the Honmas don't suit my eye I think its the bling and over the top design elements....on the other Hand Mizuno and Miura make some beautiful clubs...so simple and pure the essence of what a club should be both there bladed irons over the years have been stunning. Even if I had the money I wouldn't buy a set of Honmas im sure there great clubs but they look to brash for me.
That small iron is so cute!
Here in Hawaii. I see Honma sets everywhereeee
I like this series. Also great narrators.
I remember dad using to beat me up with his golf clubs, probably the most practical stuff he did with those sticks on me
Wow they excel at working the head and the shaft.
Having 3 of these honma sets, i got gifted by a business partner, still use till today with out any problems~ is feel nice to use these
cannot imagine spending alot more money on these clubs than buying actual clubs that are good
what are good?
@@oh_knee7173 depends on clubs that suits you and like , like taylormade, Titleist , Mizuno, ping
@@oh_knee7173 The definition of “good” will change depending on the skill of the golfer. Some clubs feel amazing to low handicap players but may feel terrible to high handicap players. Honma clubs are nice to look at and expensive but may not feel very good for most players.
@@RaijinKazeI can buy golf leaf for 10p a sheet and add it to my club. Adding cheap gold layers and upselling it 100,000% is the laughing stock of the 21st century.
I love it when Japanese products appear on this series; the level of precision and care that goes into their craft is amazing. (Not that other countries are less precise or dedicated, there's just something about how Japan does things that's super satisfying to watch)
It's the ancient Japanese art of swindling
@@noban2730 racist
@@akihikosakurai4013 I'm Jewish actually
@@noban2730 truly. And rn they have tons of white Americans convinced 😂
And yes they are very beautiful my father hand makes custom clubs every step has for many years they are amazing clubs but they are not 50 grand for a set because they do not need to be nor will the people he knows buy them for that but he makes very good money for his hard work knowledge skill and determination.
If you're not familiar with the obsession with Japanese culture and golf, you'll see it everywhere. It's common to see men practicing their swings with their umbrella while waiting for the train for example.
Mostly rich people though, in Japan since there isn’t much space it’s extremely expensive to golf compared to a country like America.
@@helpmycatiseatingme84 no there are more average joes playing golf than rich people
@@taiju10 If you search up how expensive golfing is in Japan you’ll see it’s a sport for the rich there.
i just image someone swinging an umbrela and accidently poking the eye of a bloke next to him.
@@chaih5745 YES
The history of modern Japan is incorporating Western ideas/technology and applying such diligent obsession with details that those technologies are taken to new levels of perfection.
Japan industrialized in the 1860s…💀
@@saltedslug7954 Yes. The English translation of the Japanese guiding principle for the Meiji Restoration: "Japanese spirit, Western technology". This was the genesis of the Japanese incorporating western technologies like the locomotive, munitions, steel construction, etc. and incorporating them into the Japanese nation.
These clubs do not outperform the clubs that pros use, and cost like 10x more... thats hardly 'perfecting the technology'
Down to the capitalism too
@@Cats_on_a_keyboard a 20000dollar Hermes bag also don't carry more than a 5 dollar plastic bag. We could go on...
The most important parts the head the shaft and the grip 😂 seems key parts to man's other favourite activity 😂👌🏻
I love the sound , feel, and the color of Honma clubs. Have 5-star driver , 3 , 5 woods, 4-star hybrids and an iron set. Just beautiful to have. But let me tell you, you have to know how to swing first to maximize the potentials of Honma clubs!
I play golf ⛳️ since the early 2000s and I’ve never heard of this company. Cheers from San Diego California 🇺🇸
because you are one cheap ass using wilson. Honma is a huge brand in asia market for their craft manshift. the user of this brand mostly business men with a load of $$. GOLF IS NOT ONLY ABOUT TECHNOLOGY but also class in asia. Only the rich can afford this brand
If you're in San Diego, Honma has a small office in Carlsbad, the problem is that they're overshadowed by TaylorMade HQ, Callaway HQ, Cobra HQ down the street. (Scotty Cameron is also pretty close by)
Not overshadowed, these clubs are for the elite. Trump plays with a set.
From cars to guitars, I can personally profess to 100% satisfaction from pretty much any and all of the Japanese products I’ve owned. And the reason for this is that absolute mindfulness, pride in one’s work, and excellence at any cost, are concepts that are built into Japanese culture on a fundamental level. The “at any cost” part does take a toll, however, on a massive number of Japanese citizens each year, evident by the large number of work and stress-related deaths and suicides. So, excellence itself can have a very high cost.
And the cost in this case, is $50k a set.
The good ol' polishing of the shaft 😏
Hello i am from Cambodia just see your video is very nice in conversation in business
Japan is the capital of perfectionist
Gosh damn Japanese craftsmanship 👍 ❤️ … so glad our countries have become TRUE friends and allies…
My full set is $200 including cart bag. Dunlop. I still like them.
Nice video.
Makes me appreciate my Honmas even more
at a buffet, i personally sneak corndogs into the buffet so others can enjoy them. I hide 6 corndogs in my jacket pockets. it then, is a joy for me to see other patrons of the establishment eat my corndogs thinking they were part of the buffy...
Chaotic good.
Like mine with mustard on it!!! 👍
Honma driver still has the best impact sound
Agree. I have a 3 starts Honma driver, the sound of the hit always amaze me and my friends.
That gold finish should bring my handicap down big time. Lol.
Never would i have thought there are handmade golfclubs...... Anybody wanna buy some handmade toothbrushes from me? You could feel special for only 500€ a piece
These are literally designed and put together almost exactly like every major club manufacture
Inwonder how one of these would match up against my zx mkll irons
Are they saying they can make their CF shafts to where they’re stiffer in certain parts of the shaft to utilize energy and elasticity/stiffness
Yes. All carbon shafts are built to have different characteristics in that way.
Japan is Amazing.
Their economy isnt
@@longsleevethong1457 more survivable than china’s 😂
So?
@@tommibegoode7275 soooo…..the entire country is literally on the brink of a financial collapse and a Great Depression and furthermore their population is in so much decline that the population won’t be able to support itself in the next couple decades. Soooooo that doesn’t sound amazing to me.
A friend told me if you want to make something crazily expensive, just take it to Japan and leave it to Japanese specialists.
I recall when I had my first set custom made with a pearl Inlay from Augusta.hand churned by Ethiopian virgins .
at 1:54 lol. "the head, the shaft &"..... balls. LOL
I like how she said Tiger Woods' set is only $4,400. His sets cost millions of dollars of sponsored R&D that then get used for branded merchandise and club sales.
When something is expensive and well-crafted, it is always built in Japan.
You never been to Ikea mate 😜
@@tonyhussey3610 Expensive: Yes Well-crafted: No
@@tonyhussey3610 ikea is Korean
@@User-718_ Ikea, founded in Sweden in 1943, operates 471 stores in 64 countries, with around 225,000 employees in total. The company entered the Korean market in December 2014 and operates four stores in Gwangmyeong, Goyang, Giheung and Busan. You silly billy 🤣😂🤣😂
@@helpmycatiseatingme84 twas a silly joke 😂 Be careful of man eating cats... !!!
😂 some of the terminology used in this regarding the club building process are hilarious 😂
I'm fascinated that there is enough demand for a $50,000 club set.
I love how they make everything sound better than it is. There's no way him dunking the shaft in paint weights less than sprayed. Lmao
You can take the clubs apart. Even if it's instant adhesive. Club repair shops do this all of the time.
true but this requires heating the shaft, easy for the steel shafts but different story with graphite. You have to use a shaft pullet and when heating it the graphite properties could change.
For us the avg golfers, we have 3 legends. TaylorMade, Titleist and Callaway o7
Very nice..
Made in Japan = more expensive
By hand shaping the drivers and adding paintings to the back of the "cavity backed" irons? Filing the bounce of the irons down by hand makes the better? Copying modern cutting edge designers doesn't mean it's better. Why don't PGA pros use these to give them an advantage?
Endorsement deals.
callaway pays more sponsor lol
Stupid west brands pays more for the sponsor rather research and develop like honma
They are used in the LPGA. NOT beers but their standard players clubs which are still very high quality.
they do
It's about beauty and craftsmanship. Its all good
Do honma clubs play the best though? Is there a significant performance increase over a comparatively cheap titleist set of irons?
probably just for looks, so no
Japan. It’s ALWAYS in Japan! 🤩
Trust the Japanese to turn making a gold club into an art form. they are the elves of our world. supreme master craftsmen
Hi friend I came to leave my thumbs up ok.
My dad, who is a really good golfer. spends a lot on golf clubs... its his hobby i get it, id probally do the same. So while we were on vacation together in hawaii i bet him he would still be within 3 strokes of his handicap if he switched clubs with me (I suck btw, use avrage clubs from Dicks sporting goods not sized or anything) ... at the end of the week I lost, had to buy him dinner - he was within 5 strokes... what i learned - unless your a pro and 1 or 2 strokes is the diffrence between a win or a loss... it's not the hammer, its the carpenter.
I work for a major hospital in the imaging department and we use mainly Japanese made imaging equipments.
Or German Ziess karl Storz
We use that brand as well for our scopes.
Japanese ppl somehow ends up bringing artistic values to commodities. From whiskeys, cameras, musical instruments, watches, cars (to some extent) and now gold clubs! Admittedly, often times they all seem to be an overkill, but cool anyways
I can't wait to put these clubs in the back of my NSX and use them twice.
Hey @rickshiels WYA? We need a review of the set!
Only for that one rich guy that never actually plays golf
Seem more like a piece of art rather than something you’d use. Just like how custom guns aren’t shot, custom luxury baseball bats never hit a ball, etc etc.
Yeah these golf clubs are never seen a competitive space, as well as the fact that the shafts are graphite which would be too light and fragile.
Are you feeling Jealousy ? 😂
@@Justwanthavefun_100 yes, I do. I wish I had that much money I could spend it on this...
A well crafted broom can cost you $$$ in Japan.
But using it is a spiritual experience
damn im one of the 1000 people to watch this first what a accomplishment
I bought a set of Honma's TW-X Irons last year, 5-PW, Nippon Shafts, for $599...they were brand new, and 50% off. Nobody was buying them, so I got a deal.
I found a set of these at a yard sale in Portland Oregon, some kid selling his parents stuff since they moved to Hawaii, got them for $80. I sold them for $1500 and I was happy.
No you didn't. Always a clown about.
Cool story bra.
@@tipsysmichigander6483 And always someone that thinks they know everyone's life better than them. People are stupid and sell things below value all the time.
Congrats good pick, always love a good bit of easy money.
@@RehabProjectSRCB If your parents can afford clubs this expensive you would know that they were that expensive and know about them and you wouldn't sell them for $80. LOL. Also Hawaii has great golf courses, they would have you know, taken them with them you gullible fool. 🤦♂
If you have the money…sure. But it’s not going to matter when you’re ready to ding the club on the course
Very exciting! 💯
I'd like a yellow or green dnver, but just reasonable irons I make do with.
I love my culture and my Japanese heritage, the craftsmanship of Japanese masters is just unbelievable.
Trash!
Japanese would go crazy serious and detail in anything, even something like road sweeping. That's crazy, but highly admirable
The head, the shaft and funny looking hair.
My Dad always told me “a fool and his money are easily parted”.
very cool
Id still hit the ball in the water 🤣
Me too… but we’d hit in the pond with the finest style.🤣👍🥃
This Man Has Proved Everyone That He can entertain anyone without using Derogatory Words Love Your Work !!❤️
I don't play golf, but I lile learning things
Is golf popular in japan as well? Just wondering