How India's Perfumers Recreate The Smell Of Rain On Earth | Still Standing
We visited India’s perfume capital, Kannauj to see how craftsmen make "attar," or natural perfumes using a centuries-old steam distillation method.
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How India's Perfumers Recreate The Smell Of Rain On Earth
The smell of rain hitting earth is called Petrichor. Humans can detect it with the same sensitivity that a shark can detect blood. Likely an evolutionary trait to find water
Petrichor sort of comes from the words petr and ichor, which mean stone and divine blood, respectivelly. Stones' holy blood.
This is the coolest fact I've heard
To smell something it has to reach your nose meaning for a shark to smell a fishes blood from a few miles away the blood has to somehow make it a few miles to his face
@@groovyhoovy2606 And yes, that's how it works for sharks. It can smell just a few molecules of blood
@@aightm8 not that they are attracted to human blood though that’s why I said fish blood But yeah it’s not like you cut your finger and a shark can smell you instantly
About 25 years ago, I met an Indian woman (this was in Europe) she had a market stall, selling only a few things. I bought rose perfume from her for very little and honestly I did not expect much. 25 years later and it was still the most beautiful perfume I have ever smelled. If I used it, my entire house smelt like roses for several days. This has led me on a quest to rebuy it for more than two decades. Every time I try to buy Indian perfume it is a cheap imitation. Amazon is a dead loss. These guys need a website. The smell of rain hitting soil?!!! Goodness me that sounds delightful.
This. They couldn't keep up with demand. Like Starbucks which made everyone become better coffee connoisseurs this company would do the same.
@@rxonmymind8362 Starbucks? Starbucks is terrible..
the smell of tropical rains hitting warm soil really is an unforgettable scent!
Omg! I was literally telling one of my American friends how I miss the smell of rain during monsoon. After a long and hot summer in India, u can smell the rain coming a few days before. The moisture in the air changes. Even the colors of leaves change. And THEN, when the first droplets of that first rain of the season hit the soil, it emits this very distinct and absolutely mesmerizing aroma. I miss it incredibly deeply. 😢 I miss those dragonflies, the clear night skies when u can c deep space basically, because of complete darkness. Now due to the light pollution, u would have to go into a forest just to see the stars. I miss, a peacock walking around in the backyard. Just nonchalantly. We’d collect those feathers all the time. The fresh veggies that u can just pick and eat on the go whenever. So healthy, and tasted so much richer and better than the crap in stores. With their dark colors and deep flavors. So much more. But when he said that they have a perfume that smells like dirt, I literally cried. If u find this business, please post it here. My heart will b extremely grateful for the kindness. Truly. Btw, rose perfume, the real one is ethereal. So is Sandalwood. But u need the authentic one.
@@RojaJaneman Man you just brought my childhood...ah I too miss those glory days
India is one of the most interesting country and it’s blessed by a great geography which has influenced so much of its crafts, culture, art, music and obviously food.
@Anil Exactly!
True, still many don't realise. We have everything from Snow, heavy rain, deserts, mountains, beaches. Everything
@@ritishakapoor1513 And people shitting on roadsides
@@Darkstar_Dayne You love that smell of poop dontcha?
@@Darkstar_DayneCan you specify those roads so I can confirm your statement. I don't agree with you but when you talk about india you should be mentioning those areas because in India every state is different everywhere you go you will be experiencing different things there are roads as you mentioned because there are people who can't even afford food for a day so how can they afford a house with a toilet but this things only happen in rural areas where poverty is at highest.
Thank you for making so many topics on India 😊 Many have tried to destroy our culture but they've failed. But the world still has wrong narrative about us. We have a LOT to offer to the world 🙏🏻🇮🇳
Yes honestly American paints a bad picture about India and teaches very little about it but India has such amazing culture and is so beautiful 🙏🏽
What is your favorite place in your area? Describe it so I will fall in love with a place I've never been. I will do the same for you when you are done.
@@msdadsfsx are u talking to me?!
@@TuMamaMeLaPelaXD nope it's for pretentious tyson stark
Yeah no that’s not how it works. The fact u think his/appreciation for indian art is as superficial but fail to see urself judging it based on their name, then the only person i see as pretentious is you. The fact u ignored everything about the history of this country, the countless ppl who contributed to culture and if not , deeply appreciated it but also failed to empathise with the reason of how things came to be and how now india is a cutural hotpot , is quite laughable. Ur one of those people who will go on an on about the controversy of the name of the country but fail to feel/ see /immerse urself to the culture before is laughable.
The smell of rain hitting soil is one of the best nostalgic smells of all time
true
true
true
true
Unless you have rhinitis like me :>
The monsoon soil smell in tropical forests of India is heavenly bliss
yes Reptilians lOve it
I would love to feel it.
@@BadboyNotyorgy yeah just like the one in your brain...
@@BadboyNotyorgy this is how Hindu hared looks like...
@@BadboyNotyorgy you've got nothing good to do with your life? Please don't spread hatred
The amount of talent, history and rare arts in the Indian subcontinent is just unparalleled
bcz India was the richest country before modern age started ! ancient wisdom hidden everywhere
Yesss❤
Tbh, this type of ancient perfume should worth way more than any modern era western perfume. Sincerely hope that this wisdom and technique can be preserved for future generations
wow, the ways Indian people take avantage of natural methods are so skillful and amazing!
Thank you
@@slashgamere nah.. sab nhi hote yar. 😂.
@@time-passers9286 Lol 😆
China is good
@@quizzlerprofessor kindq
For those who are not aware about Attar, it is like a *perfume without alcohol* but with a stronger scent. You may have seen in the video that people first apply it to their hands instead of clothes, that's because it's main supplement is oil which may leave stains if directly applied. Thus, applying it to the hands and then rubbing the hands on the cloth is preferred.
They did get one fact wrong though, perfumes/fragrance oils were present before Mughals. It was well popular before and and has mentions in Brihat samhita which is written in 6th century. And it specifically mentions Gandhayukti or sandal which is the same ingredient for attar. And Mughals said to have been inspired for their fettish towards perfumes from Egyptians.
@@byavarsi Yeah... It is said they were introduced by Persians...
@@deepuyangala464 nope, it is thoroughly mentioned in kam sutra[apart from positions 😅 it also contains many other things use of fragrance is one of them]
Nope. The primary reason to put Attar or itrr on hands or more specifically at the place where our palm joins our hand, is because these including the ones behind our ears are hotspots of our body. They are mildly warmer than the rest of the body.
@@KejriwalBhakt Interesting assessment indeed, that may be the other reason for it which majority of the people are not aware of. ❤️
I bought a tiny bottle of Rose oil in a New Delhi market from an old man. It was not expensive at all. OMG I have not come across that kind of potent oil, Just one or two drops lasted the whole day. Any drop on my dress lasted till it was washed. I used it for about 4-5 months and I have promised to go back to the market and buy as many as I see. I have not been back since 2012. Incredible. The old man told me I would return but I was not so sure then.
Hiii, Delhi where exactly it was ? Please let me know
Would someone please tell these guys that they're awesome and their craft is exceptional. I would totally buy their perfume ❤️
I do export these perfumes on-demand to the USA Market.
@@primeserivces5202 where can i see your products, do you have like an instagram ??
@@primeserivces5202 Do you export to europe ? (France)
@@primeserivces5202 I would also like to buy
@@marcellaplacencia1265 just google kannauj attar and you will find the authentic one
I want to smell the perfume so bad that at some point, I don't even realize I was sniffing my phone screen...
What does it smells like?
@@manifesting_goddess_every_wish lmao xD
@@manifesting_goddess_every_wish bruh 😆
You smell your bad breath..
Haha
There is a saying in India, "even sewers smell good in kannauj".
I can only imagine..
Yes the saying is like.. " Kannauj ke toh naliyon me tk itra mehakta hai" I was going to write it as well ..
Yep this saying is true but Only for those sewers which are near perfume factory, I'm from kannauj..
Lol no they dont, a lot of places in India don't smell good.
@@tobuncs5261 The OP is specifically talking about the place mentioned in this video, not "a lot of places", ya dingus.
I am a kannauj born person living in state capital Lucknow. About kannauj it is said that perfume business is so widespread that "if you roam around kannauj's alleys even in drainages you will feel frangrace instead of stink smell". And i literally experienced it. You just walk around some colony where they work in perfumery business, alleys have all that frangrances.
The amount of time we spend believing we can't is more than enough time to learn how you can.
Stocks are good but crypto is better
Stock's are crashing, Bitcoin Investment right now will be at every wise individual list in a month you we be ecstatic with the decision you make today
2021 online stock is just difficult and unbelievable, I'll rather invest my money on crypto
People are ignorant of the profitability in bitcoin Investment and that had been their major issues limiting their Investment
positive reply from you
The smell of rain hitting dry earth is called "petrichor". I hope to one day have the experience of smelling this incredibly impressive fragrance.
Come to Southern India and stay for 2weeks from may 24th to june7th to enjoy petrichor
You haven't smelled it yet? Damn
There are some petrichor fragrances available online
@@theammadam egneya a manam kittuneth?
Do you not have rain in your country? Or u just dont go out much?
Use it once and the fragrance lasts for at least ten or twelve days. Not like cheap scents which lasts only for one or two hours and hits the nose with smell like burning tyre.
Agreed
Exactly😂
Will it stay after washing clothes and taking bath,too
That is why it is very important to choose ittar wisely, otherwise one will have to stay with it for a very long time.
@@beyblade3331 ... Yes. The smell remains even after washing. But not as strong as before washing.
Perfume oils are much nicer than alcohol based perfumes. Alcohol has a sharper smell... Oils are softer more natural and pleasant +very long lasting
Business Insider has shown more Indian arts and crafts then our own media in India.
I must say the smell of rain in India throughout the monsoon is divine. Can't get the rain and the smell of hot chai/filter coffee anywhere else.
@Yalda Ugle well seems like all indians live on the banks of the ganga according to you. I have been to haridwar and the blue water of the ganga prolly rains down your biased trolls.
@Yalda Ugle bro you don't live near any river, you and your ancestors were a desert religion cult who came to other countries searching for water.😂India has many rivers. Your ancestors had none so they'll be fine drinking some prophets piss and dirty ganga water. Don't worry ganga water is not haram in your religion Pisslam. Alla hu uber. Peace
@Yalda Ugle not just by the river. Their streets too. Everything is a public bathroom. I imagine *some* parts are cleaner though, like maybe deep in the forest. Yea deep in the forest probably smells ok. Also this isn't a stereotype; it's legit.
@@TheINFJChannel What makes you think that stereotypes can't be made about your country😂??.... Supposed utopia on earth👏👍??
@@TheINFJChannel lmao ever visited Philadelphia? Ohh yeah you care more about other's shit than your own
Imagine if they had a website ready with proper international delivery. This video alone could get him thousands of regular clients. Marketing is the key to survive no matter how skillful you are.
Well not true owner seems to be well versed and maximum items he just exports and our domestic market rest with sub standard or low quality products. It’s all about mindset of Indians. They don’t promise us to give unadulterated goods even if we willing to pay.
they are very popular and authentic and serve to elite class in the world dont judge from their labour or dressing. they are pioneers in this business and art.
They might be pioneers but as they said, 80% of the perfume distilleries have gone out of business. It is sad that business men still have failed to recognize the internet as a new tool and way of doing business. Trade via internet does not have to replace the old commerce but it absolutely will be beneficial when added to it.
Hey they have website! So next time you write something check the facts!
@@goodvibes9611 link please?
I hope this tradition can stay around forever. The work they put in is honorable, and I would love to buy some one day.
Now, it's not thanks to the laziness that people spread
I do export these perfumes on-demand to the USA Market.
This time when i went to India, I bought attar myself and I get so many compliments whenever i wear it. I prefer attar over western perfumes, as it is free of chemical and 1 dab lasts for 3 days and it the fragrance keeps changing. That's the reason I want to travel to kannauj, and if possible we should support these people.
When the Western media is busy showing the ugly side of India and thriving off of it, you guys are showing such beauty which some of Indians have ourselves never seen. Huge respect 🙌🙏❤️🤗
While ofc we should appreciate the beauty of things it's also imp to show the ugly side of it so we can improve ourselves :))
insider is western
Respect
@@petrichor9796 then u don't know the real purpose of showing the ugly side. Please do some research to know what's in what country. Every country has an ugly side but only some are chosen to be documented paper and video, and show it to the whole world. That's economic politics.
I think you meant Indian media
Honestly, Attar is more economical in long run as it's very strong and long lasting, not to mention it is alcohol free. One small bottle of attar will last years.
True for sure...
@@aryamadamwar4820 where to buy authentic ones
@@chrolloiscominginsideme188 Visit a Muslim area near you, they'll have perfume shops, there you can find all kinds of attar, some domestic some imported.
Which is why it probably isnt gonna last, as strong and long lasting is the exactly the opposite of what corpoworld needs to profit.
@@chrolloiscominginsideme188 if you're in Delhi, visit Red Fort's Chatta Chowk Bazaar or Chandni Chowk in Old Delhi. But I'll personally recommend a Janpath Market Shop, if you'll take a metro then get down at Janpath station, (gate no. 2 if I'm not wrong), the market begins from there, 4-5 shops down is a shop of Attar and perfumes. You'll get small bottle for 500 bucks there. Hope this helps.
I'm from up and kannauj ka ittr is still sold in our markets i have a few bottles i bought when i went to lucknow 8 years back with my mom and it still smells fresh and very original. hope more people understand the beauty and importance of this craft and make efforts to keep it alive.
I am so happy that there are still people out there doing old traditions worldwide. It is such a cool reminder that our ancestor's work still lives on to this day
Would hate to see them close down. I'm from NE India and Hopefully when I'm older and they're still open I hope to visit them Such amazing art
Hey:) I'm also from NE
I'm from India hello
@@djtailik3761 ILP has been passed lol so i don't see the need for ILP "Again"
BMA Not going to close down peoples will use it always but they need mordenisation and mechanisation (I.A) otherwise in near future other big industries will take over them...
I m north indian from jammu
So sad how artificial perfumes and branding are taking over… this is an ancient art and tradition. It will definitely make a come back…
Oh definitely. Once the pandemic resolves and people are more willing to spend money on extraneous things than just the bare essentials nowadays, they'll see a resurgence.
It's just matter of time. The "deo" will get wiped out from India. I had very bad experience with it
How is it sad? This is artificial too you know. Purfume would be too expensive if it was not mass produced
Miguel Alvarez people are becoming more self conscious over big pharma and all the processed foods and hazardous chemicals as well. There’s gonna be a push to more nature oriented products, but that’s when people need to pay more attention as the western corporations love to greenwash shit as a slight of hand for the profits
Yeaa even i got to know abt this! See even we Indians dont hve much idea abt these…thats y most of us buy western! But frm now on..surely il buy our ancient❤️🔥🇮🇳
Rain on dry land smells like life. Like hope. I am in a cold wet country now and miss that smell as the land is never that dry for rain to make that 'smell of life'.. choices right, you can never have everything.
I'm from Goa, India And I really appreciated that Business Insider made a video on our traditional liquor, FENI.
The smell of rain on earth is called “petrichor” and it smells so fresh and sweet and raw and just beautiful.
Yes omg!
technically that’s the smell of rain after a period of warm, dry weather (i believe)
not on cities
Its good to see people keeping these ancient techniques of perfume making alive
It’s bacteria btw that you smell
People who have allergies that get aggravated through artificial perfumes need to have this. Although it's expensive it's like an investment a little goes a long way.
Yaaa you mean investment in our old tradition
Chanel also doesn't use synthetic perfume oils, there's a few brands I think
@@gideonkloosterman Chanel smells like old lady from the 50s
@@gideonkloosterman I don't know about Chanel but these "attars" I actively use them and they have been by far the best option in every way. Because it's oil based I also put some on wet hair and my hair smells divine and it lasts longer unlike perfumes which the maximum they last is one hour. Also it's about quality I'll always prefer attars over perfumes. Perfumes are far more expensive and is nowhere near what these are. That's my personal experience though.
It really does go a long way . I had one tiny oud attar and I'm using it for a few years . It needs barely a drop to smell fragrant all day long .
There’s something fascinating watching people create a product with their hands and tools that they’ve made. I strongly believe handmade items beat mass produced, as long as they serve their function. There’s just something beautiful about it.
the perfume i'm currently wearing has real rose attar from India as a base note. i feel honored to get to experience its aromatic beauty, especially after watching this video
Recreating “Petrichor “ has got to be one of the most self-exalting yet exonerated way of carrying centuries old legacy.
Lol Actinomyces in a lab. You want to buy some geosmin? 20000 rupees per ruple
Gandhshastra that is science of Perfumery is found in India long before Mughal invasion. Gandasara, a Sanskrit text from 12th century has methods to make different scents. And Mughals invaded India in 16 century.
@@pratiklokhande7735 We are talking about attar not perfumes. Perfumes and attar have lot of differences!
@@TheAiRush what pratik is saying is exactly "Ittar" & It been in india for quite a while. Thousands of years ago I would say.
Can someone tell wtf does self exalting and exonerated mean???!! I googled it but everything went over my head lol..
Guys, specially from India..let's make it a point to support such buisness rather than buying Axe, WildStone and all those bs.
I'll do
Bangali?
Abey Biryani me dalte hai , tu laga ke ghumega?
easier said than done. those are mass produced and cheaper so more people would buy it.
🥺
This is pure art🔥🔥 and it must be included in the school textbooks so that students can learn and know about this art and the science behind it😊🙂
Tomorrow modi will trash it more saying, It's from mughals!!!
I would absolutely drop $100+ on perfume that smells like the earth after rain I wish there was a way to buy this from here in the west and support the dying industry
There are perfumes that smell like the rain already. Petrichor is used as a component in perfumes because it can be synthesized. That said, the difference here is that these oils are pure single-essence perfumes. While a Western perfume may smell like, I dunno, cherry blossoms in the rain with a bit of orange blossom thrown in, these attar are often used in pure forms - pure rose, pure rain etc.
@@beckstheimpatient4135 can u recomended the brand of that parfume?
@@crsshl up..
@@crsshl yes which perfume :)!
Hii, i can ship those to you at your place!!
Why are the major perfume countries not hyping these places up saying they source their oils from them?
Business my friend, business.
Its just that the profit margins are less,2ml of attar can stay on clothes for 2-4days which is good deal for a buyer but not for companies
@@agentnoobz5588 can i buy one of these online?
@@Chinoiserie9839 ya just goggle it
@@agentnoobz5588 do they expire as well like other perfumes?
Its good to see people keeping these ancient techniques of perfume making alive
I love the scent of rain hitting concrete or asphalt, some of these guys out here like to use helidone to recreate this, or oak moss for the scent of water hitting hot sand. I adore rose scents, it's the highest vibrational herb! I LOVE this video. Skilled craftsmen you deserve honour!
"Still Standing" has got to be one of the greatest series you people created. It's makes me both sad and happy, happy because I'm discovering these folks and sad because most of them are struggling or "dying".
i like to think that if we keep proper records of everything then people in the future will have this vast catalog of niche arts to revive for their works, that it wont ever -die- just hibernate
Do you know that cooking using woods is the most delicious way for food, than cooking in electric or gas stove. The old school way is process of hardwork and love what u do. The same as traditional way process of making of perfume.
When I was a kid ,I loved the smell of earth after rain. My maternal grandfather told me" beta , iski Kushboo aisi hai ke iska to attar banta hai" ( this smell is so special that attar is made which smells like this" ) . I didn't take it very seriously. I was a kid after all. Now I realise he was right. He was a very wise ,kind and knowledgeable man. Fluent in six languages.
Lol.. I own of these. Whenever I feel sad or tired, I apply a bit of attar-mitti to the corners of my pillow. You won't believe how good it feels to fall asleep after that
Lol it's opposite for me whatever the oldies say i take it seriously im so gullible 😂😂
Wow!! Namaste to your grandpa!
What are those six languages I think three of them are english, telugu and hindi.
When the drop of water touches the soil ouff 😍.This is the power of India. Proud to be an Indian.From Bangalore 😍
The love towards attar is always more than that of modern perfumes... The tradition should kept alive...
Respect from Indonesia, India has the industrial DNA within them, just like the Germany
@@userre85 why no
Absolutely before invasions India had highest gdp in world
Difference is Germany model of industry destroys nature and ancient Indian model preserves nature.
@@pratiklokhande7735 I think having more than a billion people because family planning isn't a thing, is more harming to the environment than a few cars are.
@@Videohead-eq5cy just take a look at per capita, and shut up.
The after rain smell is loved in my country too specially by women, it's considered a romantic scent 🙂
Men's Also have Nose !! irony is you need men to Romance with..
@@Google_ME _irony is you need men to Romance with_ And regret it immediately after.
@Lachlan Cameron I know, thank you this is the name in perfumery, the after rain smell of the soil itself exist in different poems in my language.
@@shravan7623 you have issues I guess
Which country?
Seriously I wanted this scent for so long. Thankyou for the video
Ancient Indian Civilization was great in many ways. They were able to record the smell. These processes are too environmental friendly, sustainable and Godly. ✨✨
I really hope artisan products like this will manage to thrive into the future.
@Miles Doyle tell me more..
I doubt so
Unfortunately, as we can see. This business is not making as much money, because no one is buying from them. 80% of these shops are closed down, and that's because it's a lot of work but no profit is coming from their hardwork.. They even stated most Indians outside this village buy western perfume. I'm pretty sure they speak off Victoria secret, Channel..etc..
Kannauj used to be one of the most wealthiest and important cities of India and the World. It was built as a capital for Emperor Harshavardhana in the 7th century. Following the collapse of his empire, three powerful empires (Pratiharas of Western India, Palas of Eastern India and Rashtrakutas of Southern India) all battled to control this prestigious city over three hundred years.
Wealthiest city? 🤣 In Endia the only thing we invent is poverty and slums
@@NightcorEDM an idiot cartoon judging a country's history is quite silly🙄
@@NightcorEDM Go and learn History kiddo.. Rather than watching some dumb cartoon, and plzz learn to spell INDIA
@@NightcorEDM pottynamazi spotted
@@NightcorEDM Kyun hindustan tune banaiya kya chappal ke neeche lage hue 💩.
That smell was my childhood nostalgia. The scent was sent directly from heaven.
Smell of rain hitting soil is pure love and nostalgia for every Indian. ❤️
This is really an ancient method of making perfume, "Manually". A skillful act that I think, should be preserve to ponder on civilization in the past.
Watching this, I swear even thousands of miles away in Vermont I could smell the perfume through my screen. Thank you for highlighting such incredible moments of culture, of history... of REAL people
Pls buy Mitti Attar n u will see.
I do export these perfumes on-demand to the USA Market.
5:31 is such a beautiful still one could almost frame it. I can imagine it as a painting. What a beautiful and intensive craft for such a delicate olfactory experience.
Manvaasam - smell of the Earth after rain is the most nostalgic and beautiful smells I have ever had the pleasure of smelling.
I can only imagine how heavenly that place smells 🌸🌸🌸🌸
Yes you can smell even in drain
@@vimalprajapati12345 tumko tareef bhi hazam nahi hoti. Kahi to shant reh liya karo. Har jagah to lage hi rehto ho waise bhi
Belive me you can't stand much near it..🙃🙃
Too much is intolerable as well.
@@indianflippingart9593 we are roaming everywhere where you have seen me in past tell me 😁😁😁😁😁😁😁
Petrichor. That’s the word that is used to describe the smell of rain hitting the earth. It sounds almost as beautiful as it smells.
it sounds disgusting to me actually. ichor is something gross on its own so thats all i see
You have no idea how good the soil smells after raining
@@shiprasingh3671 I do, I’m just expressing appreciation for the word
@@madisont3123 I don’t know what that means. Ichor on it’s own
@@madisont3123 Lmao How is ICHOR disgusting? ICHOR literally means BLOOD of Gods.
So beautiful. Thank you for sharing your beautiful artisan craft. I spray a little rose water on my face every morning and evening with my skincare routine, so I feel extremely grateful to be able to use something that has such a wonderful history. Thank you so much for all of your hard work.
I pray this art form and craft never dies.
Correction: Distillation was not brought by Mughal. Condensation is already a process in Indus scriptures.
Exactly! The practice of distillation of alcohol originated in India around the time of Christ!
@@jarjarbinks3193 Distilled alcohol was in the Middle East even before 'Christ'!
Brah distillation was invented by middle east people....there aint even an opinion of sort theres evidence
@@savepalestineuyghurs7735 Distillation was around, but not for alcohol.
@@suriyanikkaran Distillation was around, but not for alcohol.
In Arizona you can smell the rain coming from miles away. When the creosote bushes get wet it just is amazing.
Legit reason to visit Arizona, hope one day I get the chance
Yes
Wish I could've been there , I get a similar feeling when I see the dark clouds arriving from the south peering over tropical forests here in North East India The smell is truly heavenly
Omg I never knew what the bushes were called. I loooove the smell though.
It’s my absolute favorite weather, and absolutely yes if it rained the night before halfway through the day the next you can still smell it, and standing out there letting your senses be washed over is a true blessing. The fact that these people are doing this is insane and have my highest respect
This channel produces some of the best videos on the internet. Very impressed and always entertained.
Thank you very much for supplying me a new information that Kanauj is known for this attar.All your reports give new information to even people living nearby to the places under discussion.Thanks from Kerala - a place far away from Kanauj.
I remember enjoying that clay-ish smell inside water filled air coolers in North indian Summers
Exactly that comment doesn’t make any sense😂
@@ANGRY_YODA Actually it makes sense. North Indian Summers are dry or much less humid than the summers in South India. So air coolers in the North are much effective and therefore more used than in the South. So he is not wrong in saying "North Indian Summers" for the context of air coolers. Of-course there can be exceptions where coolers are used in the South but I am speaking for the majority of South India.
@@ANGRY_YODA ever heard of "loo", sensible boy?
@@beerboii2435 yes exactly, thank you dude!
Those who have not visited places like Rajasthan during summer will not understand your statement. I also like the clay ish smell of the coolers and also the smell that comes out when rain drops fall on the sandy ground of Rajasthan.
The result is amazing. From flowers to end products.
Hello 👋 Most people replied down below are kids. What's wrong with commenting? This video recommended to us! His account is verified so there's nothing wrong if KZhead system put his comment automatically near at the top. 😕 Study first
Mak ray
You are everywhere 😳😳
Your dead channel won't grow anymore, give up on gaining publicity from commenting on literally every recommended video
All done by hand 👍
a lot of places won't ship perfumes online because it has alcohol but this stuff is perfect. i'd love to try it sometime
We spend a fortune for artificial toilette water and pennies for pure products. The craftsmanship, time, resources it takes to create beauty is astounding. Give me a plain bottle of joy - anytime.
Marketing 😭
I hope they manage to sustain this art forever so that I can smell it myself😭
People just need to know about it and interest them to buy more. I hope this video did it
in goa, me my cousins and siblings went biking in a resort, we stayed in till it was raining (it was monsoon), and my god that scent was such a grace. I wish to smell that scent again
You could just water a few plants on dry soil for the petrichor scent
@@sagarikasuresh I agree but it's not really possible with every kind of soil there has to be one that is nature surrounded cause with all the development we hardly see it so it tends to get hard for people who don't live near sunburns or rural areas
@@sagarikasuresh Or he can just buy freshly watered soil ether
I swear... Nothing like the smell of rain on soil when biking/cycling. We once went cycling from Mumbai to Shirdi in the rains. Still cannot forget the smell of rains.
I am from Kannauj and i love the streets of kannauj, the Attar smell when you travel near Suraj Sweets❤️
SMELL is a word , PERFUME ia a litrature ✨ Love from KANNAUJ 🥰
Westerns: Indian attar is the best! Indian youth: Axe effect 🤩
Gas wala 😂
@@ranchhoddas7353 Chanchad?
@@kelvinthomas9060 Phunsukh Wangdu
Ek ghanta bhi nahi tikta
I just hope the workers are compensated well for their skills and labor.
Sadly I highly doubt it. Manual labor in India.
Lol. This is India and we dont do that here.
Socialist smelling opportunity.
Lol it's india. If we were to value our laborers we would have been atleast 20 years ahead
No . I live in Kannauj They aren't even paid what a sweeper gets paid for a Day
I cry 😭 how hard ...and their struggling ...but it's amazing ..thank u so much for this vedio
Came across this video after watching the Birkin bags . After reading all the comments there I personally think these should be a luxury and this industry deserves to get paid that high because of the amount of hardwork they're putting in!
About a decade of time ago I bought this perfume out of skepticism because it smelled so invigorating. Now there is no smell like it. No where. I've been saving up to go back and buy some more. The smell is like a legendary item type of smell. Your dopamine neurons will be flooded with just a whiff of smell.
Is it not available online?
Where can you buy it, hello
@@poppyseed1058 There are many shops on Etsy that sell it, that's where I bought some. Most sell small 1g samples so you know what you are getting before dropping serious cash on it. Make sure to read reviews and only buy from a shop with a high rating above 4.5 stars. Attar is the type of perfume but there are many different formulations that all smell different. The one that smells like fresh rain on earth is called "mitti attar" or petrichor oil.
I do export these perfumes on-demand to the USA Market.
@@primeserivces5202 do you have a website?
'It took me 5 years to learn this craft..'...if it was something Japanese it would come off as 'Perfumers need life time of experience to perfect the craft...'
I mean, you can learn stuff in a year but take a lifetime to master it. Not really mutually exclusive.
All asian civilizations (india,china , japan,etc) are full of interesting things like these..
@@byron-ih2ge of course Asia was epicentre of the world untill 1800
@remy USA has been been prominent only after 1920's ,it was Europe before
@remy 1920-2021. Such a short lifespan 👍
Talk about such rich trandition of the country! This video should go viral
My god we have such awesome craft.... Keep doing good work....hat's off to our culture
Where can I buy this perfume? I want to smell like this before I die.
You have to come to India unfortunately. You can find some online but they may be fake
Rajeev Shukla what’s the name of the fragrance? attar ... ?
@@kbii_ ... Attar means perfume. There are many type of perfume.
You are welcome to India and visit the birthplace of pure perfume manufacturing ,it's called kannauj near Kanpur .. visit the place ,before it's too late the tradition of this scale of manufacturing is disappearing as you might have seen in thr video .
@@kbii_ mitti attar? Thats what i heard
I live in India but yet I didn't know that this scent is available..... Whenever it rains here I run outside just to smell the scent of damp soil...... I would love to have it 😍
You can buy it from a cosmetic store or a florist near temples.
@@siddharthaxX only if it was available where I live
@@vidhisuthar2312 you live on North Sentinel islands?
@@siddharthaxX I live in that part of India where this *particular* smell is not available in stores neither in carts near temples .
5:37 Yeah. The Taif distillery in Taif, Saudi Arabia, has the same roses and technique. It's open to the public and sells products made using the Itr, ranging from soaps to perfume to oils and more. I visit with my family every year and it's really worth it
Amazing lineage. Thanks to those who are preserving it.
I'd buy this any day over western perfumes. Ittar is real perfume.
I would move into the wilderness any day away from the industrial world, period, if the human population density is low enough.
It's ittar not attar
इतर
@@tanvikashyap3344 My bad, thank you for correcting me 😊 I'll change it now, but for those seeing my comment later, I wrote 'attar' instead of 'ittar'.
@@ts4686 it's ok 😀
6:00 Ugh... right when some of us are finding out this old school natural stuff is far better. Now the market has shifted away from them making it a dying art. GOD i hate hearing stuff like that. id love to tour one of these places and take in the aromas.
Oh my days. One of my favourite smells I never knew they made a perfume of it!
Absolutely PHENOMENAL!! I love this so much!!! :)
The smell of rain hitting soil is called "Petrichor" FYI.
I was wondering if they were going to say that in the video after I saw the title.
My name is petrichor lmao
Did you come to know about petrichor from The English Nut channel?
@@Sonali-bn8xd i got to know about the name from the english band 'The 1975', hehe.
Thank you, Doctor Who!
I hope the young gen inclines more to using perfumes as such and we can still keep this alive for coming years too
Feeling nostalgic.... My grandma's hometown.... I always keep attars from kannauj in my vanity
Thank you so much for such a video . Keep it up😊
Growing up in India , I still remember my mum’s ittar, I have never found a perfume so nice and potent ! 2 drops are enough unfortunately I moved to usa and the western perfumes are literally mediocre in front of an ittar
i used an attar on my dress, after several washes still the scent is there and smell is really good.
@@lakhanjha7610 💜💜
🤚 army here 💜
@@lakhanjha7610 why are you gae?
@@lakhanjha7610 It's a meme from a Ugandan news report. Type "why are you gae" in youtube and see what shows up.
@@samikhanprithvy4127 lol
Consecutively we need to preserve our outstanding legacies by explaining the way it is made and makes us proud ...
India is rediscovering its traditions, amazing work of art to produce these perfumes!
If someone want to make this at home in a small scale (Making your own parfume can actually be a cheap hobby). You just need an still, you can buy complete sets or make you own. After that the hobby is basicly free. You just need water, burning alcohol or something similar as heat source and ingredients. Ingredients can be litteraly anything at its where the hobby starts. Try wood, dirt, flowers from the side of the road, spices, tea. Anything goes.
Attar doesn't have any alcohol. It was actually produced by Islam as alcohol is prohibited in their laws
@@deepuyangala464 the alcohol isn't for the attar, its for the fire to heat the solution....
@@arcadebit1551 the perfumes also have alcohol. That's why they are away from heat or flame. You can check on any perfume or deodorant bottle
@Time Machine Well it was obviously created in Persia and popularised by the Mughals, it has a lot to do with Muslims. Also, please refrain from throwing around slurs, try and respect all the diverse people and cultures that make India the country it is today