Supermarket Expert Says to Be Aware of Shrinkflation
2023 ж. 16 Ақп.
781 363 Рет қаралды
Supermarket guru Phil Lempert says the way to legitimately beat skyrocketing prices at grocery stores is to shop smartly and to be aware of shrinkflation. To avoid raising prices, Lempert says some companies have changed the size of their packaging. It's apparently all in an effort to avoid raising prices but he says that often means they're actually giving you less than before. According to Lempert, a good way to avoid falling victim to shrinkflation is to buy in bulk.
What stages do you have to go through in life to be called a “supermarket guru”
Lmao I was wondering the same thing
become a mom
the lowest is what?
@@EnergeticSpark63 Facts!!!
🤣🤣🤣💀
Took them a whole decade to report on it 💀
I was literally watching a video on this yesterday, then came upon this.
Hey, SometimesMyKissesHaveNut, this is not the first time Inside Edition has reported on shrinkflation.
This is literally capitalism. What is everyone giving these short timeframes for?
ive seen a couple of reports about this over the years ..
More like a century. Been happening since the great depression when candy bars were considered affordable survival food.
These companies ain’t hurting I promise you that.
They’ve made record profits over the last 3 years. Corporations have been profiting an additional $6 trillion dollars per year since 2019. This is price gouging. Very common tactic that the capitalist will utilize during unforeseen events such as Covid and the Ukrainian War. While the bottom 50% now have to work 2 jobs just to eat. That’s how capitalism works.
Make hay while the sun shines.
They all suddenly have millions of dollars for expensive superbowl ads, yet they need to layoff thousands of employees.
Nestlè starting a Civil War💀
@@KarlMarxFanClub then why wasn't this happening in 2019?
Is this not fraud? Just stop buying their stuff as soon as they pull the shrink. Thank you, B&J's
I'm in Canada and my Ben & Jerry's has been reduced in size.
you clearly know nothing of private label. It is made from the same companies. The only thing different is packaging. Not many companies manufacture certain items. Luxottica makes almost all the sunglasses in the world. Doesn't matter how much they cost. Comes from the same labs. No different for food manufactures.
I think to beat inflation. You shouldnt vote for you did and start all this and world war 3
@@ST-rj8iu when i worked at General mills in their pillsbury division we did not make Great value or store brand products hate to burst your bubble
@@ST-rj8iu That’s a monopoly
It’s called taking advantage of the consumer. Word it however you want, it’s the consumer whose working harder and harder just to make ends meet😢
Busting ass to make ends meet, all while the rich get richer.
This is what you get when you make the money worthless.
@@trapaneezus this is what you get when 10% own 90% of wealth, and to break it down further 1% own 50% of the wealth.
Woooooahhhhhhh yeah go capitalism baby!!!! At least that’s what every other American says because they have been brainwashed since birth to hate socialism and communism
@@nickthompson1812 income inequality does not cause inflation.
Shrinkflation = Greedflation
^This the one!! ❗️
THANK YOU! I Its so true
I was just thinking that.
Same thing lol
@@Seroxm13 Lol.
“Buy in bulk and stick to store brands” he just secretively advertised Costco 💀
😆
Arcade, not intentionally....
and Walmart, Sam’s Club, Aldi, if he was advertising for a particular store it wasn’t done well.
and Walmart, Sam’s Club, Aldi, if he was advertising for a particular store it wasn’t done well.
@@scimaniac Sorry - not advertising or pushing any store - just reporting on the situation and what shoppers should consider doing to save money.
Guy just recorded and posted himself stealing 💀
yeah and the self checkout i use has a scale and bananas dont weigh the same as eggs so it would sound the alarm
It makes the police detective's job a lot easier when they film themselves doing the crime.
Eggs used to cost 96 cents in 2020 at my local supermarket. The store is the one who's doing the stealing.. FROM US!
@@fargoth391 i Don't think the police is going to look into this for a couple cartons of eggs
@@videogamenoob100 a couple? It was $9 & change to 90 cents & it was a lot however looked like part of the video to prove a point!
This annoys me to no end especially when it's clear as day. I used to eat Clif bars religiously where a bar would take up my entire pocket. Then one day I bought home a pack of 12 and they clearly shrunk (but not the price of course). They even changed the packaging where the "cardboard" box was now paper thin and the wrapper was smoother and much thinner. Same thing with Larabars- a few bites and they're done. I no longer buy either which is satisfying. Honestly, this shrinkage stuff is good motivation to create your own. Instead of buying it, make it yourself at home.
@@treasuretim3 I didn't even think to check for an ingredients change. SMH
So they made the packaging out of less material therefore making it less wasteful and you're complaining about that?
@@EikottXD Did you not read the whole comment? Obviously not
i did work experience for a week in a supermarket and the manager noticed the size of a pringles container got smaller and the price went up. we compared it to an older can in stock and were amazed
Thanks to Biden it costs more to manufacture items, to ship items, to transport items by plane, truck, boat, or train. Due to Biden banning oil exploration everything including food, furniture, prescriptions, automobiles, clothes, sports equipment, electronics, is affected by higher prices and/or shrinkflation.
I went grocery shopping yesterday. They charged me $40 bucks for 2 gallons of orange juices, a box of chicken, and a box of egos. What is this world turning into?
Bidens America❤
😳😢
Everything has gone up in the last 2 years!
just go to Costco where a cooked rotisserie chicken is $5
@@airo4850 yes, and it's good! Inflation is crazy, but I would never pay 40.00 for orange 🍊 juice, and a chicken! Oh, and a few eggos! No way in hell!
HELPFUL INFO: ice-cream, can food, soda cans, just look at the bottom and you'll notice that there might be a dome shape that makes the volume of the can less so the company makes less of that product but have prices the same. Toothpaste- if you've noticed the tube, it used to be completely full but now if you squeeze the tube from an unopened one, you can see how much they scamed you. Food brands- buy a store brand vs high-end brand and make that food at once, like ice-cream. Then serve the same flavored ice-cream to your family or friend and they eat both to see which one's better, worst, or the same. It's litterly the same thing. If you agree please like it 😀
Only 31 care to like your comment 👀😂
@@dallas218 65 now
Used to do sales for an ice cream company. You'd find exactly the same product going in the branded packaging as whats going in the no name container. The only difference was the label & the price. Obviously the artwork cost less on the no name packaged item, but pricing is determined between the supplier & the shop
The guy meant “no” at the end Some brands taste good but not the same
Right
I noticed the cans of soup has gotten smaller. As for drinks, I will be buying tea bags. Support small local grocery stores because they tend to be cheaper.
Tbh why buy cans of soup, they’re not that difficult to make at home for way more and cheaper. I mean, thicker soups just add starches, cream or flours and thinner just leave them out. Ik not everyone can cook, but perhaps it’s time to look into that if you don’t wanna pay the ridiculous prices (not just soups, other packaged foods too. Like where I am it’s $5-8 for a few cubes of pineapple and apples whereas I can buy like 2 whole apple and half a pineapple for that price). :/
They tend to be twice the cost in Australia lol
there isnt local stores here, only walmart and dollar general ._.
Soup cans have gotten expensive.
I buy a 8 and 16 oz bag of loose leaf tea online, $5-$12 for 8 oz. and $10-$22 for 16 oz.
Yeah I’ve always wondered why people dump ten bunches of bananas in the egg section now I know why
🤣
Yeah the potato chip industry has been doing that for years selling us 1/2 a bag of air 🤷♀️
They claim it’s to protect the chips from getting crumbled.
Here in Brazil there is a law that says the companies must print the reduction clearly, but it doesn't help much because everyone does the same and we end paying more anyway.
Fabio - wish that was law here as well. Thanks for sharing that!
"Does the food taste the name"? Him: "Yes!" Me: "NO THEY DONT!"
One tactic I use to track the price of an item is take the sticker price and divide by the amount to get your $/oz or $/lb, and save it on a phone app. I then shop at multiple different stores using these price rates as reference. I'm thankful to live in an area that has fierce competition among grocery stores, so I can always plan trips based on the lowest price, but I really feel for those who only have a select number of stores within a 10+ mile radius.
It costs a lot of money to drive around to multiple stores.
@@noahgabriel210 exactly.. time is also valuable
@@MalluStyleMultiMedia there is no such thing as time.
@@noahgabriel210 value of time buddy
@@MalluStyleMultiMedia wtf is that supposed to mean?
Phil: Buy in bulk Sam’s Club Members: This is my moment
I promise you ish is shrinking there too Happy to help :'l
Bryce - love it! Thanks
That ending got me 😂 😂 “But does it taste the same?” “Yes…” (cuts the rest of his point abruptly)
no it does not
This has been going on for a while. I don't trust these corporations.
I knew I wasn’t insane! The breakfast Sandwiches, the ones with eggs and sausage, got smaller a few months ago. I buy them at Walmart, and I felt like they got smaller a few months back, they definitely did.
Don't shop at walmart
I've been doing that since I was 5... Always loved reading the numbers including nutritional facts and comparing price to quantity
You should have went to school to be a supermarket guru
I guess we all will have to just be savvy shoppers and become more aware and that is very hard for busy parents. But I love all the groups with tips to share❤️
We do what’s important to us
Start treating your finances like these big companies. Account for very dollar
Huh?
This has been happening for decades. Regular-sized ice cream used to be 1/2 gallon and now it's 1.5 quart, and costs way more. Sugar was 5 lbs and now it's 4 lbs, and it costs more. Most of the brands use the same tricks to rip people off. I refuse to buy certain things anymore. And no, the store brands don't always taste the same as brand names; but I'll settle for the difference in taste to not be price gouged.
What’s funny is in some cases if you watch the prices, store brand or regular sizes can get you more for less. A FAMILY SIZED special K was $5 but two regular sized was like $5.50 but I got MORE cereal.
I can’t believe he counted all the raisins
😂😂😂😂😂😂
Hey, its my job...and then I ate 6 (after the count of course)
@@PhilLempertSupermarketGuru my mom tells me to go to school but I don’t want to, how can I be a supermarket guru like you
@@somaika Gotta go to school! That's the most important tool you'll have as a supermarketguru! Takes a lot of hard work and asking shoppers what tehy like (and don't like( and then analyzing and reporting it for all to see and hear!
At the end "Does it taste the same .. YES" -- No, it doesn't necessarily! Depends on the product!!
Right my point exactly
If you factor in the shrinking of sizes, inflation has been much higher than reported. My cereal was $2.99 for 15oz… now it’s $5.99 for 10oz.
Lisa Guerrero always there to save our day.
Will she save you after 8.6 hits?
@@sanandreas7686 LOL
Wow it just hit the news! We noticed this since 2021. Thank you.
This situation has been going on for quite a while. Who remembers five pound bags of sugar for instance? Its been four pounds everywhere for many, many years!
What about chips? They used to come in huge bag all the way full now we got 75% air
@@ajplays7241 they have always been like that
@@ajplays7241chips bags cant be full
I’m so proud of Ben and Jerry.
Yes 💯
This has been going on for years. I’m old enough to remember when a single size cup of fruit at the bottom yogurt was 8 ounces. Then it shrunk to 6 ounces and now you’re lucky to get 5 ounces. I just buy the multi serve plain yogurt now.
I remember the yogurt at 8oz. When they feel like they can't shrink anymore, they will start reducing by small increments (fractions of oz. e.g.). This is something I learned from merchandisers when I worked in a craft kit maker company. "Oh, just give them two fewer pipe cleaners in this one ", etc. Two fewer pipe cleaners x thousands of kits saves them money.
They’re hoping we don’t notice. I’d have more respect to brands that charge more rather than try to fool their customers in this way.
One item that hasn't changed size is the large bottles of soft drinks. They're still 2 liters but the prices have definitely gone up recently.
I noticed this too and thought I was crazy! I bought a bag of apple chips from Costco in Jan and the bag was huge. Went back in Feb and the bag shrank! It was literally a tiny bit bigger than a bag at a regular grocery store, smh!
You can "be aware" of it all day long. That doesn't help. You still have to buy necessities, whether it be food, toilet paper, health products, etc. We know we're getting screwed, but all we can do is watch it happen. You can't eat air.
Yeah I shop the best deals at multiple grocery stores and I buy store brands as well.
That's not really a good strategy unless you're getting delivery as the money you save at the store goes into paying for gas so you're not really gaining anything.
1:42 Why did you blur out the Campbell's name?
Made me laugh 😃
Shrinkflation has been happening for many years. A can of coffee eas 16 ounces once.
Thank you Brandon ❤️
Trader Joe's is shrinking portions as well. The orange juice use to be 64oz and now it's 59 oz
No...went down to 52. And price went up. Everything at Trader Joes is super small & a rip off. Mini this & Bit size that
No...went down to 52. And price went up. Everything at Trader Joes is super small & a rip off. Mini this & Bit size that
Whether you're paying more or getting less, you're getting screwed!
I work in a grocery store and our prices ring up on a barcode made into the packaging so good luck changing tags around. Not to mention our cashiers know eggs aren’t .99 and we have cashiers who stand over you at self checkout.
Thank you for this video.
I am a recently retired sales rep, having worked for numerous grocery manufacturers over a 40 yr. career. Sometimes, & probably now esp., it helps to keep packaging the same size while decreasing the weight - thereby eliminating a price increase. Something to consider as well is, every time a product needs to have a package change, there’s a big cost attached. There’s the cost of the actual packaging change as well as new UPC codes, which cost … These costs have to be recouped so pr. Increase could end up being MORE than just lowering the amt. in existing package. Definitely do your (& my) due diligence by checking weight)
The price usually isn’t the same, at least not for long. Take ice cream, for example. For many brands, the half-gallon size was reduced to 1 and 3/4 qts, then to 1 and 1/2 qts. But the fluxuation in price between the usual price and the sale price is greater than the proportional change in volume, in my opinion. The big picture is that both the volume was reduced and the average price went up, so the price per unit volume has been increasing. The price of everything is increasing, so shoppers who care about that just have to be aware, as you say. By the way, the reduction in size to 1 and 3/4 qts was an improvement, because it fit in my freezer more easily.
They need to survive.. I understand their side .. we need to also be smarter .. just use less or do other things to compensate
Fast food has also been doing this for a loooong time. Taco Bell burritos used to be decent. I had to argue with a MANAGER about the size of a ‘scoop’ of beans. I order the same thing every time and he tried to tell me it was the same
I've switched to Aldi. I used to buy thr Kodiak protein pancake mix.... almost 5$/box and the Aldi brand is less than 3$ if I put both boxes... almost exact same weight side by side... the Kodiak box is HUGE but you're not getting more product... just more air.
i find their brands just lack the flavours the other brands have eg. potato chips, iced coffee, turkish bread, tomato juice,cheese, beef stock, pasta sauces, cereals, biscuits, milo etc...
shopped at aldi once and brought back home a cockroach with my produce
Ya it's expensive
I also use grocery sections at non grocery stores like Dollar general, Target, etc.
Also beware of added water in stuff like meats or pasta sauce it's also to make products cheaper.
The 90 cents on the eggs had me rolling 🤣 😂 !!!!!
You do realize that stealing is a big factor in prices rising right?? Lmao so funny
@@Val-fl8mu - It is a factor, but not nearly as big a factor as most of these companies would have you believe. In other words, they would still be similarly raising prices whether people were stealing or not. It's not like they're gonna get any less greedy if everyone magically stopped stealing tomorrow. They'll just find a different excuse to gouge you instead. It's what they always do. "It's the pandemic! It's the war in Ukraine! It's Chinese aggression toward Taiwan!"
@@Kryptic1046 wow youre so scrambled. Obviously someone stealing today isnt going to affect the prices of the very next day or hell even the next month. Stealing is a factor that every company takes as a factor on a yearly basis. And you also have market prices for certain products like poultry, fruits, eggs, etc. Farms start selling their eggs at a high price because they had a bad season. Who do you expect to take the loss on it? The market? The workers? The farmers? It seems like youre asking everyone else to take the loss so that you can keep getting your groceries at the same flat rate. It doesnt work that way.
Always thought supermarkets should show a price per weight history graph for each item. Kinda like camelcamelcamel for Amazon prices.
Thanks for showing me how to put different rags on items
Notice how they didn't elaborate on "does it taste the same?". There often is a difference in taste. Still I'd rather pay 33%-50% less for an item if it tastes almost the same and if a cheaper brand doesn't cheat me by giving me less.
How do I get my very own grocery shopping buddy?
Get a friend
What's a friend?
@@marcomendiola8381 ur mom
Don’t EVER switch tags on items. It is better to steal than to do that. Most places can’t criminally charge you unless the total amount of items you stole is in the hundreds. However, as soon as you switch tags on an item, regardless of the price, that is fraud. Which is a felony.
Good video. My suggestion as an alternative. Buy Store Brands. Buy from Local Grocers. And Buy from Aldi's. God Bless!
Thanks Joe!
To think all generic brands taste the same as name brand?! Don't think Coca-Cola tastes the same as any generic soda pop cola.
I think Coke is the worst of the brand name Colas. Even RC tastes better.
That guy recorded himself stealing lol
My man actually counted the raisins!!! I've got to give him props for that!!! 🤣🤣🤣🤣🤣🤣🤣
Omg omg smart choice switching tags from the banana car to the eggs 👏👏👏👏.
I was by Kroger's yesterday and the price for Hot Cheetos is now $5.19 it used to be $4.99 before.
Used to be 1.99
I remember it being $2.29 wow
I used to buy it for $2.50 now it’s its doubled!
@@reyr.7439 Wowo
It was already way too expensive.
I Knew about the toilet paper and toothpaste, bc I was also going crazy at the same time...
This has been going on for many, many years. A typical bar of soap comes to mind. A 5oz bar used to be "bath size", "personal size" was 4oz. Now "bath size" is 4oz. and "personal size" is 3.2oz... Lately I've noticed a lot of products can only be found in large size. I guess that makes sense, since they want to get more of the product out and on the shelf. But not everyone can afford to buy in bulk.
Thanks Dr. Obvious. Regular people have been doing this for some time.
Is there shrinkflation at Costco and Sam's Club, too? Can anyone confirm?
This has been happening for 2 yrs now here is one example the Standard Bag size for Lay's potato chip was 12 zo and now its 8 zo and it cost more and more.
this has been happening for much longer than that
Pretty soon it will be 10 chips in a “family size” bag of Doritos
That's why I don't eat them any more. Lost a couple of pounds too.
A bag of farts with a handful of chips
I've noticed it with canned dog food. I have 2 small dogs and feed them half a can, each. I use food scales to portion out their food so they equally get a portion. The can says 374 grams total, so per dog, they should get 187g each. In the last 2 weeks, I haven't been able to get 187g per dog. When I weighed their food today, I got 351g from the can, and that was after scraping out as much as I could possibly get. Before inflation, when I would open these cans, it would be to the very top, now there is a 1/2 gap at the top, but the weight of the cans never changed.
I hope they arrested the guy changing the price tags. That's theft or a fraud.
It's like dollar tree raised by 25¢ but items have gotten way way smaller or quantity it's almost not worth it for certain things I feel ripped off
Now they should called it Dollar Tree and 37 cents since it's 13 cents higher now from going from 1.09 to 1.25 which totals to 1.37 it depends on how many items your buying there.
Dollar tree has cheese that just recently shrunk by an ounce. Was 5 oz, was equivalent of $2 for 8 oz block,
Yuck. Trash ball
my parents almost lost our place back in 08’ , I’m 24 now I was a young teen back then. They’d look at the specials coming from the mail and would go to several different stores out here in LA to out food in the table while on a budget, 5lb of tomatoes for a dollar type of deals lol, they made it through and now walk their dogs to whole foods lol
Thanks Brandon
Anyone who has eaten a Girl Scout cookie in the last 5-10 years knows alllll about shrinkflation.
shrinkflation should be illegal
No
@@UrFavoriteFurry400 yes and it already kinda is, its purposefully misleading which can be brought into a class action lawsuit like it already is
@@expiredgamer_ugh when I buy food I don’t look how much there is I buy it because I want it
@@UrFavoriteFurry400 sounds like you waste money and get bad deals who asked
@@expiredgamer_ugh I look at price too
Also be very aware that food in the urban area is more than in the city area. There is more competition in the city and that keeps prices lower.
We all can try using some coupons to save more money to not much but every little bit will help
That’s how they quadrupled the price of cheez its
Back when Ice cream cartons went from 2 quarts to 1.75 qts. and now 1.5 qts., I called the phone number and asked why and complained. The woman said the reason was so people could still afford ice cream. I said, "have you ever thought about this?" I had four kids home at the time . I told her that when I could get 2 qts that would be just enough for all of us. Now I have to buy 2 cartons to feed all of us. So instead of say $4.00 for one, now I have to spend $8.00 for 2 smaller cartons. That's affordable?
That doesn't make any sense. Things become more affordable by giving you less of it?
Nice Insider for showing people stealing basically by swapping tags.
I recently got my first place and have been checking everything my sister and I buy. It costs way to much for basic things.
This is nothing new, the cost to buy ingredients to manufacture food products increases as well as wages so they shrink volumes of items! 😎
I wish companies would spend 50% less on their outrages packiging and flashy writings on how big or good it is and spend 5% more on the actual product. Im sure we would get more for our money and help reduce trash in one little action
I have already been reading labels. Now double checking it!
You meant no right?! Not sure the store brands taste the same.
I can’t believe he counted each raisin 😂😂😂 Now that’s dedication
Supermarket guru definitely put in the man hours for this ha
Ben and jerrys always been overpriced so of course they do not need to reduce the amount to continue profits.
this has been going on for years
Ive always aspired to be a supermarket expert but I could never find a college that taught such expertise. .
I love you lisa guerrero deal with it.
Welp, looks like we all got something new to worry about. Side note, did you see my man's jeans?? 👖🔥
I wish they would lower the prices for gluten-free specially when you’re on low income it’s very hard to buy
I’ve notice prices have gone up and items have shrunk
Getting screwed at every turn.
They've been doing this 4 yrs u use2 get 5lbs of sugar now u get 4lbs. 4 the same prices