How To Drive Traffic to Your STR's Direct Booking Website
Don't want to rely solely on websites like Airbnb and VRBO to bring income to your short term rental? Here's how to drive traffic to your direct booking website in 2024. Like many of you, we built a direct booking website for our short term rental/airbnb and were bummed when we didn't have any traffic flowing to it. So in this video we break down how over the last year we have started gaining hundreds and thousands of views on our website which has lead to real bookings on our direct booking website. We'll be back next week with a vlog to catch you up on what we've been up to but for now we hope you enjoy this video and can get some value out of what we have learned.
Create a direct booking website on Lodgify: www.lodgify.com/?afmc=16m&utm...
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Watch "Creating Our OWN Direct Booking Website For a Short-Term Rental": • AirbnBUST: Creating Ou...
New to our channel? Well, hi there! We're Kristen and Michael, a couple embarking on a wild adventure of transforming our dream desert home into a short-term rental biz! As crazy as it sounds, we decided to ditch our beloved Los Angeles (which we called home for 7 years) and chase our wildest dreams of owning a piece of land in California. And guess what? We did it! We finally bought our desert house in the summer of 2021, and we've been DIY-ing our hearts out ever since! We're talking about an (almost) complete renovation, from top to bottom! But that's not all! We're also building our business from scratch, with the goal of sharing our little oasis with our family, friends, and even strangers from all over the world. So come on and join us on this crazy ride! We promise it'll be full of laughs, tears, and lots of DIY fails (and wins!). Welcome to our channel!
Let us know in the comments if you have any suggestions or questions for us.
Check out our listing and website:
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www.theseventhrayhouse.com
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00:00 - Intro
00:28 - What is a Direct Booking Website?
01:56 - Let's Talk SEO for Direct Booking Website
03:15 - Using ChatGPT
04:02 - Social Media
05:53 - Using Blogs to Drive Traffic to Your Direct Booking Site
09:43 - Tracking Analytics
11:21 - Final Thoughts
#airbnbbusiness #shorttermrental #lodgify #directbookingwebsite
So much good information I will pass this along to my homeowner and post it on Facebook. Good job guys!
Great information Michael. Thanks for sharing.
Great info Michael, from Miami, Florida. We just listed our 2nd AirB&B and we started from seeing your video’s.
This was my favorite segment you guys have done. Great topic. We have Mod Lodge in Pioneertown
Love this ❤
Great information!!! Thanks for sharing this
Kristen & Michael, love how you did your blog/guides. What is your plan in 2025 since they are labeled 2024? Will you update the title's or create new ones each year?
Yes, in 2025 we will update them with the year and change anything out if our favorites change or restaurants close. It's really easy to update them
Perfect thanks for the quick reply. We just setup our direct booking website in December, will give the guides a try.@@kristenandmichael
Love the tips, appreciated! Do you have to turn off instant booking and manage availability manually this way?
We do have a request to book on our Lodgify website. And once the guest requests, they have to send us a message about their stay and once they complete the first half of payment to secure the dates, then it gets blocked off on all the other platforms. But it manages availability automatically
@@kristenandmichael whoa, amazing! Even Airbnb cannot do that for their own listings. (We have a duplex that we want to have a third listing that's for the entire house together for bigger party, but Airbnb said we'll have to turn off instant booking and manually manage availability). We are hesitant to turn off instant booking but see how much interest the bigger house gets.
Hope you both are doing well, along with your families. I noticed that this video is edited differently than all your others. Quick cuts (removing pauses) and added stock footage. Just wondering if you hired an editor to save time (and if it was worth the cost) or if you did it yourself. Love your channel.
Very astute observation! But no, we edited this video ourselves. When we typically make these videos they reach a larger audience over time so we like to make them easy to digest for normal KZhead viewers. Thank you so much for watching!
@@kristenandmichaelgreat work! I like both editing styles. I think each serves a purpose. Take care!
Thanks so much! Great information! If I already have a website, can I make a page for bookings through Lodgify?
Yes they have an external website booking widget that you can add to your existing website!
what do you do for insurance with Direct bookings?
A mix of things: $500 damage deposit, turning instant book off and requiring a request to book and have a conversation with us (usually as simple as “what brings you to the area”). Plus we have our own short term rental insurance through Foremost on the house. But don’t get us wrong, it is a big concern of ours as well. Those are just things that usually deter someone who won’t treat a property well.
Do you mind explaining to me how to run the words thru Chat GBT.??
One thing you can try is to ask ChatGPT to "use the following information and help me write a description for my Short Term Rental that is SEO optimized to drive traffic to my website with people who are looking to come to the ____ area and looking for a place to stay." And then include a description of our property even if it's in bullet points, use the main selling points, location, and anything else the AI might need to fully sell your property. You can ask it to retry in a different style or make it feel a certain way. Also with all AI run it through your own filter and edit anywhere it sounds a little too robotic. Hope that helps!
Thank you so much
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Thank you haha